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March 22, 2023



Today's Top Stories


APEX TECH: Air China’s Dr. Zhihang Chi’s Opening Keynote On Elusive Nature Of PaxEx

Dr. Zhihang Chi, Air China’s Vice President & General Manager, North America opened his keynote address by saying that airline passenger experience is probably the trickiest subject in the business. Noting that the same passenger under identical circumstances can have a completely different experience, perhaps because of his or her physical or mental state, Chi encouraged TECH attendees to ask themselves when they think the passenger experience begins and also, perhaps even more importantly, when it ends.

APEX Media | Related Dr Joe Leader looks ahead to APEX Tech - APEX



Electric Air Taxis Being Developed For Paris Olympics In 2024, Says Paris Airports Operator

Athletes are getting in shape for the Paris Olympic Games in 2024, and so is the world’s first electric air taxi network. There will be five vertiports, the first of which at Cergy-Pontoise opened in November and is functioning as a test centre. Using the existing helicopter route network, the vehicles – known as VoloCity air taxis – will fly with one passenger and one pilot along two routes, taking short rides from Charles de Gaulle airport to Le Bourget then to a new landing pad at Austerlitz Paris, and another route from Paris to Sans-Cyr.

The Guardian | Related Passenger eVTOL in Japan: LIFT Aircraft Completes First Piloted Flight with HEXA - Drone Life



APEX TECH: Runway Girl Network’s Mary Kirby Moderates Space Ecosystem Convergence Panel

Runway Girl Network Founder and Editor, Mary Kirby moderated a panel discussion to discuss the magic of the space ecosystem convergence. Moderating a panel featuring Mike Pigott, EVP Connectivity, Anuvu; Dave Bijur, SVP Commercial Aviation, Intelsat; Scott Rees, Senior Director of Operations – Connectivity, Panasonic; Neale Faulkner, Regional VP, Inmarsat Aviation; and Nick Galano, Director of Starlink Sales, SpaceX, Kirby and company discussed a wide range of topics covering everything from frictionless connectivity to the role that Wi-Fi rolling will have in connectivity moving forward.

APEX Media | Related New Innovations in IFEC - APEX



APEX TECH: NetForecast’s Mary Rogozinski Talks IFC Partnerships And The Role Of The Integrator

Partnership was the word at a post-lunch panel discussion moderated by veteran TECH committee member, NetForecast’s Mary Rogozinski at APEX TECH 2023. The panel featured Simon McLellan, Vice President/Chief Engineer, Research & Development, Anuvu; Scott Rees, Senior Director of Operations – Connectivity, Panasonic; Floris Reimbold, Senior Manager Business Development, AERQ; Todd Hill, Senior Manager, Technical Product Management, Intelsat; and Nicholas Charron, Director of Strategic Partnerships & Business Development – Connectivity, Thales. They discussed the many ways that IFC partnerships are shaking up the IFC space at present.

APEX Media | Related Driving Personalization, Ancillary Revenue, and Brand Reinforcement - APEX



Bhutan Airlines Launches AirFi Wireless IFE Platform

Bhutan Airlines has selected AirFi to provide wireless inflight entertainment for passengers flying onboard its A319-100 aircraft. Passengers on all Bhutan Airlines flights can now watch Hollywood and regional film, television series, documentary content, a moving flight map and a selection of music and magazines using their Wi-Fi enabled mobile devices. Bhutan Airlines has committed to this new experience enhancement in a bid to become the carrier of choice in the region. Many of the airline’s regional competitors offer no IFE service to passengers.

Runway Girl Network | Related AirFi goes live on Bhutan Airlines - PaxEx.Aero



Lufthansa Industry Solutions Is Looking To Use AI To Reduce Food Waste

Lufthansa Industry Solutions is currently developing an AI-driven solution that will detect untouched or partially eaten food as well as any unwanted supplements. The airline will be using AI-powered food detectors to take pictures of the catering trays that are returned after each flight. These pictures will then be analyzed by a computer vision AI system, which will identify the components of the meal that weren't fully eaten. The system will also measure the weight of the leftover food, giving a clear idea of the amount of waste generated.

Simple Flying | Related Green Fares: Lufthansa Group offer a first in sustainable travel - Aviation Source News



Changi Airport Opens Live Music Bar

Changi Airport in Singapore has opened a live music bar, named Overflow, beside the Hub & Spoke Café at the southern end of Terminal 2 (T2), to provide travelers and Singapore residents alike with a new alfresco space. Customers will be able to hear renditions of English, Mandarin and Cantonese hits, performed by local bands playing nightly. A different band performs each night of the week; the line-up includes Cantorock band Alex Chia & Pandora on Fridays, and the group Reverie on Wednesdays.

Passenger Terminal Today | Related Singapore snatches back ‘world’s best airport’ crown from Qatar - Times of India




Today’s picture comes from @uk_av1ation, showing a British Airways A380 taking off from London Heathrow Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

"Once you've figured it out with one airline, you've figured it out with one airline." Neale Faulkner of @InmarsatGlobal at #APEXTECH on uniqueness of each customer's demands. Some won't give up revenue of portal, won't go fully frictionless #IFC

Phil Watson @SecPhil


Association News

APEX Content Market

As the only global industry event focused on connecting in-flight entertainment content buyers with worldwide content distributors, APEX Content Market is your chance to browse the dynamic show floor to get ahead on planning your in-flight content for the upcoming year. Join us at this year’s event, 26-27 April in Istanbul, Turkey. Register now.


> Quote of the Day

“My personal view is that APEX, which I understand stands for airline passenger experience, is probably the trickiest subject in our business, because it is so subjective, and is so elusive, so personal, pleading, fickle and volatile.”

Dr. Zhihang Chi, Air China’s Vice President & General Manager
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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