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March 23, 2023

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Today's Top Stories

APEX TECH: Dr. Joe Leader’s In-Depth Chat With JetBlue’s Mariya Stoyanova

Dr. Joe Leader sat down for a chat about PaxEx, partnerships and JetBlue-isms like Cuddle Mode and JetFlix with JetBlue Director of Product Development, Mariya Stoyanova. Dr Leader began by saying that we are living in probably one of the most exciting times in our industry, where we’re going to see massive changes in how things are done. Some of our airlines are already doing away with sneakernet and downloading all of their new in-flight entertainment content through connectivity without anyone having to come on board and swap that out on a monthly basis.

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Archer and United Airlines Announce First Commercial Electric Air Taxi Route In Chicago

Archer Aviation and United Airlines have announced plans to launch the first air taxi route in Chicago, between O’Hare International Airport (ORD) and Vertiport Chicago. Vertiport Chicago, North America’s largest vertical aircraft takeoff and landing facility, is located in the Illinois Medical District. This site was selected as the takeoff and landing site because of its convenience, access and service. Passengers will be able to travel to and from ORD via Archer’s Midnight aircraft in approximately 10 minutes. A similar trip by car can take upwards of an hour in traffic.

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APEX TECH: Mary Kirby Moderates Stellar Session On IFE, Curated Content And The Future Of CSPs

Tom Cruise may have “saved” the Hollywood theatrical market with his Oscar-nominated Top Gun: Maverick but the real heavy hitters in the IFEC space were on stage Wednesday morning. Moderated by Runway Girl Network’s Mary Kirby, the panel covered everything from localization to the ever shrinking D2C window and its impact on early window IFE offerings, and the role of CSPs in the streaming BYOD era, the wide-ranging discussion kicked off with Kirby asking Warner Bros Discovery’s Lamy for the Hollywood studio outlook on the current content delivery landscape.

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APEX TECH: Inadvia’s Mathew Blay Leads Panel On The Expansion Of D2C Advertising Into The IFE Space

Wrapping up the afternoon panel discussions yesterday, Inadvia Director, Mathew Blay and airline media sales vets Mary Rae Esposito, Director of Sales, North America, Spafax and Chris Demange, Director – Media & Partnerships, Viasat, pondered the question: Can ad-supported D2C IFE become a revenue generator for the airlines? Although Blay promised to take a deeper dive into the subject on day three of the TECH, judging from the raft of airline-centric questions yesterday, Blay and company were obviously onto something big.

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Japan Airlines Signs Deal For 21 Boeing 737 MAX Aircraft

Japan Airlines has placed a firm order for 21 737-8 jets from Boeing. The airline was reportedly in talks with both Airbus and Boeing for an order for its narrowbody fleet renewal program. The 737-8 will help JAL strengthen its domestic and regional network as passenger traffic continues to return to pre-pandemic levels. The airline is expecting to introduce the airplanes into its fleet in 2026. Per ch-aviation, Japan Airlines has a fleet of 43 Boeing 737-800 planes, which it flies on domestic as well as medium-haul international routes within Asia.

Simple Flying | Related Boeing Wins Japan Airlines Order For 21 MAX Jets - Reuters

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Qantas Is Upgrading Its Menus On All Domestic, International Flights

Qantas is rolling out a “bigger and better” menu offering across its full domestic and international network this month, both on the ground and in the air. The overhaul will include replacing the ‘refreshment’ meal towards the end of business class flights to Hong Kong, Bangkok, Tokyo and Seoul with a more substantial dinner. The popular Ploughman’s Platter is also making a comeback on domestic business class routes as a lighter alternative to a full meal, while longer domestic flights such as east-west routes will gain a starter such as grilled prawns or Tasmanian smoked salmon.

Executive Traveller | Related Qantas To Deliver ‘Room Service Supper’ In A380 Business Class - Executive Traveller

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London City Airport Adds Third Next-Gen CT Security Scanning Lane

London City Airport in the UK has begun adding a third next-gen CT security scanning lane.This installation follows the completion of two other CT security scanning lanes, which it began in November 2022. The last old-generation machine will be taken out of service by the end of this month.The upgrade will mean travelers can leave laptops and up to 2 liters of approved liquids in their bags. According to the airport, these technological updates have enabled it to deliver a start-to-finish security screening process in under three minutes, on average.

Passenger Terminal Today | Related Lyon Airport Trials Security Equipment To Streamline Baggage Screening - Passenger Terminal Today

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> PHOTO OF THE DAY

Today’s picture comes from @georgiaelizabeth_photography, showing a TAROM Airbus A318 taking off at Heathrow Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

JetBlue started on the accessible IFE journey early on. “We make sure everything is ADA compliant,” says JetBlue director of product development Mariya Stoyanova. An accessibility team helps guide the carrier’s IFE evolution. #apextech #paxex #accessibility

Runway Girl Network @RunwayGirl

Association News

APEX Content Market

As the only global industry event focused on connecting in-flight entertainment content buyers with worldwide content distributors, APEX Content Market is your chance to browse the dynamic show floor to get ahead on planning your in-flight content for the upcoming year. Join us at this year’s event, 26-27 April in Istanbul, Turkey. Register now.

> Quote of the Day

“You’re going to see what I would call dynamic content changes, where if something is underperforming it is replaced by something that would perform better with passengers, or a dynamic content change that we’ve seen done by several airlines offering up the newest content.”

Dr Joe Leader, CEO, APEX/IFSA
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The next newsletter will be out tomorrow.

ABOUT APEX

The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

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