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March 25, 2021



Today's Top Stories


Condor Takes Advantage of Inflight Dublin’s New In-Flight Gaming Partnership

Inflight Dublin has forged a new partnership with Gladi8tor Gaming, and German charter airline Condor will be the first to deploy Gladi8tor Gaming’s full catalog on board via Inflight Dublin’s Everhub wireless IFE platform. The move will allow passengers to play a range of games on their personal devices, watch video streams of top gamers exploring the latest games and keep up to date on gaming news. LXM Group, which provides Condor’s ancillary revenue solutions, is also offering passengers the ability to order games for multiple platforms via the carrier’s onboard shop to be delivered after the flight.

Inflight Dublin | Related Inflight Dublin Upgrades Wireless IFE Web App – APEX Media



Virgin Australia Unveils Buy-on-Board Economy-Class Menu

In addition to the launch of its new business-class menu, Virgin Australia has overhauled its economy-class meal offering. Water, tea and coffee will still be free of charge, but passengers will have to purchase other drinks and snacks. The initial menu includes Mr Lee’s noodles, cheese and crackers, kettle chips and chocolate muffins, with more items set to be added alongside increased travel demand. Jayne Hrdlicka, the carrier’s managing director and CEO, said, “By removing snacks that aren’t valued by our guests, we’re able to structurally reduce airfares, making it even cheaper to fly.”

Virgin Australia | Related Virgin Australia says its mid-market strategy will flourish once it can resume normal operations – News.com.au



Qatar Airways Partners with PressReader

A partnership with PressReader will see Qatar Airways passengers gain access to over 6,000 digital magazines and newspapers via the carrier’s Oryx One in-flight entertainment app. The service will be available up to three days before, and seven days after, their scheduled flights, and downloaded content will stay in a user’s digital library for as long as the app is installed. “Our partnership with PressReader not only offers a COVID-safe, contactless entertainment option to further enhance our passenger’s onboard experience, it also supports our commitment to environmental sustainability,” commented Qatar Airways’ CEO, Akbar Al Baker.

Qatar Airways | Related What We’re Made Of: Nikolay Malyarov, PressReader – APEX Media



APT Worldwide Continues Pumping Out Content Despite COVID-19

Judy Barlow, VP International Sales at APT Worldwide, said that when coronavirus hit most of its travel series were in post-production, but now its existing inventory has been brought to market, there could be a lag in the production of new content. However, it has continued to produce food and in-studio series, which were adapted to observe COVID-19-related protocols. In terms of upcoming releases, Barlow is looking forward to releasing documentaries in addition to APT’s traditional series and lifestyle programs. Its slate includes “a fascinating ob-doc about a chef hoping for another Michelin Star in The Inn at Little Washington: A Delicious Documentary … [and] a music doc featuring Cuban musician Eliades Ochoa of the Buena Vista Social Club.”

APEX Media | Related Quick Takes – APEX Media



JAL Issued with Diamond APEX Health Safety Certification

Japan Airlines (JAL) has received a Diamond-level certification following its participation in the APEX Health Safety powered by SimpliFlying audit. SimpliFlying’s CEO, Shashank Nigam, commented, “Japan Airlines has raised the bar for health safety in the industry with initiatives such as enhanced cleaning of key touchpoints, especially cabin lavatories.” Over the past year, JAL has introduced numerous safety initiatives as part of its JAL FlySafe Program, adopted ICAO’s CART Take-off Guidance, and offers complimentary COVID-19 coverage for international passengers.

Japan Airlines | Related Japan Airlines rewards passengers who skip meals –Business Traveller



JetBlue’s Travel Website Launched to Offer Passengers Peace of Mind

JetBlue has launched Paisly, a new travel website that uses passengers’ flight information to make tailored suggestions for hotel stays, car rentals and theme park offers via a custom-built dashboard. No customer information is shared with partners unless a booking is made, and purchases through Paisly will earn passengers extra TrueBlue points. “Travelers want peace of mind that their travel provider will take care of them, and that’s why Paisly is 100% backed by JetBlue and a team of real people ready to help whenever needed,” said Andres Barry, president, JetBlue Travel Products. The carrier plans to add additional hotels, vacation rentals, activities and retail products in the coming months.

JetBlue | Related Could 2021 Be JetBlue’s Year to Disrupt the North Atlantic? – Forbes



Sydney Airport to Implement SITA Flex

Sydney Airport has signed a five-year contract with SITA, which will see the installation of SITA’s next-generation common-use services across both its domestic and international terminals to create a low-touch, mobile passenger journey, improved baggage experience and significant operational efficiency benefits. The project went live on March 1 with the introduction of the SITA Flex platform, which enables the easy replacement of traditional common-use touchpoints such as check-in, gate boarding and service desks with the use of smart devices.

SITA | Related SITA to recruit 55 software engineers in Ireland as it ramps up development of its airport portfolio – Travel Daily News International





In this #APEXExperienceMag story, Marisa Garcia looks at shortlisted Crystal Cabin Award entries from students aiming to increase personal space and privacy in economy class.

This week, we're continuing our celebration of Women's History Month by saluting some of APEX Media's female writers.

> Tweet of the Day

A highly important message to domestic travellers from the Helsinki airport corona sniffing dogs Rele and Milka: “Come and get sniffed by us at the arrivals hall after your domestic flight! It’s free, good for your health, and if you’re lucky, you might get to pet us!”



Association News

Former Spirit Airlines CEO Ben Baldanza Kicks Off IFSA Webinar Series

The IFSA Virtual Thought Leadership Series begins on 31 March at 12 p.m. EDT with featured speaker Ben Baldanza, former Spirit Airlines CEO. This session will explore the impact the past year has had on the aviation market. What trends and regulations have emerged? How will these impact business models moving forward? Ben will impart valuable insights based on his diverse set of business ‎experiences and willingness to challenge current conventions. Register today!


> Quote of the Day

"Traveler content preferences will most likely remain the same; it’s how this is consumed that will change."

Larissa Abid, BBC World Service
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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