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April 1, 2021



Today's Top Stories


Alaska Airlines Joins Oneworld Alliance

Alaska Airlines has become the fourteenth member of the oneworld alliance, thereby opening its customers up to 1,000 destinations across 170 countries. As part of the virtual celebration, leaders at oneworld member airlines took part in a new "global" version of the Alaska Safety Dance, and Alaska revealed the first of three aircraft liveries set to feature the oneworld branding. “As international travel begins to recover, securing our place in oneworld puts us in a much stronger position to grow and compete in the years ahead,” said Ben Minicucci, CEO, Alaska Airlines.

APEX Media | Related Alaska Air to purchase additional 23 737-9 MAX from Boeing – Reuters



Delta to Fill Middle Seats as Domestic Travel Recovers

Citing company research that shows 64% of its passenger base anticipate having at least one dose of the COVID-19 vaccine by next month, Delta Air Lines is planning to sell middle seats as of May 1. "Don't confuse these actions with a return to 'normal,'" said Delta’s CEO, Ed Bastian, in a memo to employees on Wednesday. He outlined that cleanliness protocols, mask mandates and the elimination of change fees would remain. Delta will become the last US carrier to fill aircraft to capacity since the onset of the pandemic. Executives from United and American airlines recently revealed that the domestic travel demand has almost entirely recovered.

CNN | Related End of a Covid era: Delta to stop blocking middle seats on May 1 – CNBC



iOS Release of IATA Pass Due in Weeks

The testing phase is nearly over for IATA’s Travel Pass: the industry body said the app will be available in the Apple operating environment by mid-April and for Android devices at a later date. Travel Pass is a health passport designed to speed up the check-in process, as it stores COVID-19 test results and vaccine certificates. The success of Travel Pass hinges on widespread adoption by airlines and governments. So far, 22 airlines are testing IATA’s digital health passport solution.

reuters | Related IATA Travel Pass Q&A – IATA



Caribbean Airlines Nets Platinum Health Safety Rating

Caribbean Airlines has become the first regional airline to receive a Platinum certification following the APEX Health Safety powered by SimpliFlying audit. SimpliFlying’s CEO, Shashank Nigam, praised the carrier for providing immediate information to customers about entry restrictions and showing a COVID-specific safety video onboard. Today, the airline debuted Your Space, which gives economy-class passengers the option to book the seat next to them, or the entire row, for additional privacy and space.

guardian | Related NEW “YOUR SPACE” SEATING PRODUCT – Caribbean Airlines



A4A Member Airlines Commit to Sustainability

With climate change “intensifying,” Airlines for America (A4A) president and CEO Nicholas Calio announced that the trade group’s member carriers will work with stakeholders to make two billion gallons of sustainable aviation fuel (SAF) available to US aircraft operators by 2030. A4A called on the US government to complement the efforts already being made by the aviation industry by drafting policies that support the deployment of SAF. “Reaching the 2030 SAF goal alone will require an 84% annual average increase in SAF production through 2030. To move the needle, we must all work together,” said Calio.

airlines for america | Related Op-Ed: Sustainable Aviation Will Only Become a Reality Through Collaboration – APEX Media



Dozens Enjoy First-Class ANA Dining Aboard Parked 777

Yesterday, 56 guests filled the front of an All Nippon Airways (ANA) Boeing 777 parked at Haneda Airport to dine on either a traditional Japanese meal, Western-style beef or Western-style fish. Entrance to first class cost around $540, while those who ate in business class paid just over $250. Diners also received amenity kits and access to the domestic terminal lounge. "We designed this service so that customers can feel the ambience of the first- and business-class cabins with all the five senses," said the airline. ANA will offer 22 such dining sessions throughout April.

simple flying | Related Runway dining at $540 a meal proving hit in Japan – BBC



Senior Aerospace BWT Bolsters Additive Manufacturing Production

After acquiring two new industrial Stratasys 3-D printers and rigorously testing an aerospace-grade resin, Senior Aerospace BWT is ready to print thermoplastic aircraft interior components. “We now have the capability of deploying a robust, accurate, repeatable and traceable process, which is what the industry demands,” said Darren Butterworth, CEO at Senior Aerospace BWT. Additive manufacturing offers significant cost and time savings compared to aluminum CNC machining, particularly for small order quantities. The company plans to install additional 3-D printers in the future.

3d printing media | Related Parts on Demand: 3-D Printing Brings Efficiency to MRO – APEX Media





An EVA Air Boeing 787-9 Dreamliner coming in for a landing. Captured at YVR by @aviation_cyvr.a350 via Instagram.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Here’s to @AlaskaAir CEO Brad Tilden as he officially retires today just as his airline joins @travelOneworld Alliance! Cheers to you, Brad, for leading our #airline industry growth with passion with our heartfelt thanks from @theAPEXassoc, @IFSAOnBoard, and @FutureTravelX!

Dr. Joe Leader @joepleader


Association News

Three New FTE APEX Virtual Expo Premium Features

This year's FTE APEX Virtual Expo Premium Pass holders have access to three new features! First, a new meeting system will enable participants to schedule meetings with exhibitors weeks out from the show. Automatic matchmaking will also be available: attendees will be able to specify their search preferences and the system will recommend people matching that criteria. Finally, group video calls will be possible along with the usual chat rooms that support text and audio conversations. Learn more.


> Quote of the Day

"Low-cost airlines are the best prepared to recover faster and be less damaged than large network carriers."

Ben Baldanza, JetBlue
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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