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April 12, 2022



Today's Top Stories


New Canadian Carrier Lynx Air Operates its Inaugural Flight

On April 7, Lynx Air operated a Boeing 737 MAX aircraft for its inaugural flight between Calgary and Vancouver. The carrier, which will operate on popular routes, plans to expand its network in March, adding four new destinations and five new routes in the Toronto region. Lynx currently operates a fleet of three new Boeing 737 MAX aircraft and will add two more aircraft to its fleet in the coming months. Additionally, Lynx has firm orders and lease agreements for 46 Boeing 737 MAX aircraft over the next seven years to meet anticipated demand.

Simple Flying | Related Willa Air: The Startup Airline Flying Influencers To Coachella – Simple Flying



Alaska Introduces Flat-Rate for In-flight Wi-Fi

Alaska Airlines has partnered with Intelsat to bring passengers satellite-enabled, high-speed Wi-Fi, offering customers 20 times faster speed than before at a flat rate of $8. The new connectivity will enable travelers to stream video and connect from the minute they board, creating a "gate to gate" experience. The flat-rate cost will cover the entire flight, with satellite internet available on many routes. However, E175 and certain 737 aircraft offer basic inflight Wi-Fi, while flights on the carrier's 737-9 MAX aircraft and Q400 aircraft are not equipped with internet.  

Travel and Leisure | Related This Airline Now Offers a Subscription Service for Flight Tickets – Travel and Leisure



DeSter Partners with Designers and Finnair on New Tableware

Finnair has announced a new partnership with food packaging and serviceware provider DeSter and its partner brand Iittala, designer Harri Koskinen, and German manufacturer Schönwald on unique tableware for Finnair’s business and premium economy class. According to a release from DeSter, the tableware is designed to encapsulate the “coming home” feeling and is designed locally in Finland. The Kuulas range will be used in Finnair’s new Business Class and Premium Economy class starting on May 11 and will feature plates, bowls, coffee cups, tumblers, wine glasses and cutlery.

PAX International | Related Finnair’s New Business Class Cabin Will Bring Nordic Coziness to the Sky – Conde Nast Traveler



Virgin Australia Adds Betty’s Burgers to Lounge Menu

Virgin Australia has partnered with Betty’s Burgers on new menu items at the carriers Sydney, Melbourne and Brisbane lounges. The new menu items will include Truffle cheeseburgers and crispy popcorn chicken and will be available as dinner options every Thursday and Friday. Additionally, the carrier has added Boost Juice to its “buy on board” economy menu. “Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family,” said Virgin Australia Group Chief Customer & Digital Officer Paul Jones.

Executive Traveller | Related British Airways Starts Serving Ryan Reynolds' Gin Onboard Flights – Simple Flying



Flying Food Catering Lufthansa Group at IAD and JFK

As of April 1st, Flying Food Group is catering Austrian Airlines flights between Washington Dulles (IAD) and Vienna, and twice-daily Lufthansa German Airlines flights from JFK to Frankfurt and Munich. Flying Food Group has provided catering services at other Austrian Airlines locations in the past and currently caters for Lufthansa flights in Chicago, Los Angeles, Washington, and Newark. Lufthansa has been a Flying Food Group customer since 2005, and the JFK addition is part of a long-term partnership with the Lufthansa Group.

PAX International | Related Qatar Airways introduces new menus for North American services – Business Traveller



Sentra Airways Receives its First Aircraft

New UK start-up Sentra Airways has secured its first aircraft for its fleet from Air Lease Corporation for its upcoming flights from Manchester to Ghana. The aircraft is a 12-year-old Airbus A330-200, which last saw service with Chinese carrier Sichuan Air and will be delivered to Sentra this summer. The new airline, established in 2019, will be based at Manchester International Airport, with operations due to begin in the second half of the year. The carrier plans to expand its network in Africa and the USA.

Travel Radar | Related Condor with a New Brand Identity: Germany's Most Popular Leisure Airline Reinvents Itself – Aviation Pros



Smiths Detection to Supply Screening Equipment at ICN

Smiths Detection has been awarded a contract to supply a suite of passenger baggage screening equipment at Incheon International Airport’s (ICN) Terminal 1. Following a successful trial period, Smiths Detection will provide ten HI-SCAN 6040 CTiX scanners, which utilize Computed Tomography (CT) technology, and nine iLane ASC automatic tray return system (ATRS) units. Smiths Detection will also provide Checkpoint.Evoplus, an advanced checkpoint and screening management solution that connects all X-ray units and operator workstations, allowing ICN to conduct remote screening. Additionally, Smiths Detection will provide face-to-face training for supervisors and operators, as well as computer-based HI-SCAN 6040 CTiX training.  

Business Wire | Related Smiths Detection wins contract from TSA to bolster security at US airports – Airport Technology





A Singapore Air Airbus A350-941 departing from Amsterdam Airport Schiphol. Captured by @mischasphotography

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

@poweredbyservy expands Australian presence launching digital platform at @AdelaideAirport. "Adelaide Airport is committed to improving our customers' experience across all physical and digital touchpoints..." Brenton Cox, Adelaide Airport MD #PaxEx https://bit.ly/3JMtRWN

Regional Gateway @RegionalGateway


Association News

Save the Date: APEX TECH

APEX TECH is nearly one month away! The event, sponsored by Panasonic, will take place on May 18 in Irvine, California. Part two of the event will be on how the delivery of content is changing and will include cloud-based workflows, portable wireless entertainment solutions, edge-catching as an IFE solution, the integration of IFE and C, and what’s new in the world of codecs. Visit the full TECH schedule page for more details and Click here to register for TECH.


> Quote of the Day

"We're always seeking new ways to add options to our inflight experience and provide remarkable care for our guests, especially as we see more people returning to travel this year."

Sangita Woerner, Alaska Airlines
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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