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April 21, 2023



Today's Top Stories


Demand For Premium Airline Cabins Bounces Back Strongly

The number of passengers travelling in premium airline cabins in Europe has now reached more than 90 per cent of pre-Covid levels. Figures from IATA show that premium passenger numbers in Europe had reached 93.1 per cent of 2019 levels in February. As a comparison, this figure for premium traffic in Europe was at just 56.3 per cent in February 2022 when many Covid restrictions remained in place. IATA noted that “premium traffic has recovered faster than total passenger traffic” both in Europe and across the global airline industry.

Business Travel News | Related Flying In Premium Cabins Is All The Rage Now That People Travel Again - Bloomberg



Zipair Launches San Francisco-Tokyo Route Starting At $325

Zipair, a low-cost Japanese airline, has announced a new connection between Tokyo and San Francisco. The carrier’s first flight between Tokyo’s Narita International Airport and San Francisco International Airport is scheduled for June 2. The new route starts at $325 one-way for standard value fare, and at $885 for full-flat value fare. The $325 starting price does not include an in-flight meal and allows passengers 15 pounds of carry-on baggage. Zipair offers free WiFi and passengers can access the airline’s onboard entertainment through their own devices.

Business Insider | Related A New ‘basic’ Japanese Airline Is Launching Flights Between San Francisco And Tokyo Starting At $325 One-Way - Yahoo



PLAY Airlines Exploring New Technologies To Achieve “Vision Of A Digital Onboard User Experience”

Icelandic low-cost airline PLAY launched operations in June 2021. A digital focus is central to the airline’s business model, with progressive, customer-centric solutions designed to both enhance the passenger experience and increase ancillary revenue. As part of its continuing investment in innovative solutions to help boost ancillary revenues and enhance the travel experience, PLAY recently selected MOST to provide it with onboard retailing and payment solutions. As a launch customer for three of MOST’s products, PLAY is paving the way for a future of frictionless inflight payment technology.

Future Travel Experience | Related British Airways To Test Whether Having More Cabin Crew Can Improve The Inflight Experience On Poor Performing Routes - Paddle Your Own Kanoo



Skyway And Skyportz To Develop Infrastructure For Australian Urban Air Mobility

Urban air traffic management operation center Skyway and aviation and vertiport development consultant Skyportz have partnered to expand the comprehensive infrastructure for urban air mobility (UAM) in Australia. Through this collaboration, the companies intend to provide comprehensive infrastructure that satisfies the time-sensitive demands of the ever-expanding UAM market while securing their influence leaders in vertiport development. The partnership is intended to bring together Skyway’s expertise in urban airspace navigation, vertiport planning and development and vertiport management systems with Skyportz’s extensive network of potential landing sites across Australia.

Passenger Terminal Today | Related Blade India And Jaunt Mobility Sign Deal To Launch Urban Air Mobility Operations In India - Urban Transport News



Perth Airport Opens New Hair Salon To Pamper Passengers

As part of efforts to partner with different types of outlets that offer a range of services, Perth Airport has welcomed the opening of a new hair salon to enhance its customer service and retail offering. Ayre Hair, which is intended for passengers looking for a quick pamper session before or after their flight, is located in the airport’s Terminal 4. Customers can design the pamper session and journey that works for them, with the time they have, or speak to a consultant at the store to curate services, to fit around their flight.

Future Travel Experience | Related Perth Airport Are Offering Passengers A Beauty Fix With New Salon - International Airport Review



Southwest Airlines Apologizes As Man Goes Viral For Fury Over Crying Baby

Southwest Airlines has apologized to customers who witnessed the “unacceptable behavior” of a passenger frustrated over a child crying on a flight. The incident was captured in a viral video posted on TikTok this week about a passenger who “loses his mind” over a crying baby and allegedly caused the aircraft to be deplaned. The clip, posted by Mark Grabowski (@mjgrabowski), had more than 216,000 views at time of writing. A note at the start of the video read: “Belligerent passenger causes diversion.”

Newsweek | Related Shut That Baby Up: Southwest Passenger Throws Tantrum Over Crying Baby - USA Today



New Michelin Rated Restaurants Coming To Washington Airports

Two large airports in Washington D.C. are getting a new round of concession stands and restaurants installed. Construction is expected to begin as early as late this year at Ronald Reagan Washington National Airport (DCA) and Washington Dulles International Airport (IAD). Some of these new restaurants are additions from nearby companies. This includes a restaurant from D.C. celebrity chef Fabio Trabocchi, who owns a restaurant that received a Michelin Guide Bib Gourmand last year. The restaurant owned by Trabocchi, Sfoglina, is a local Italian restaurant.

Simple Flying | Related Fine Dining Takes Off: Michelin Stars at International Airports - Truly Experiences




Today’s picture comes from @jmdeza, showing a Lufthansa Airbus A321 departing Barcelona Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

It’s still really cool to see a plane full of passengers using something you helped work on! 📺✈️ Had my first flight back on a United 737 MAX with seatback since moving to other roles & it was basically a career crossover episode 😉 #inflightentertainment #paxex #hbomax

Jaspreet ✈️ @JaspreetTravels


Association News

APEX Content Market

As the only global industry event focused on connecting in-flight entertainment content buyers with worldwide content distributors, APEX Content Market is your chance to browse the dynamic show floor to get ahead on planning your in-flight content for the upcoming year. Join us at this year’s event, 26-27 April in Istanbul, Turkey. Register now.


> Quote of the Day

“These outcomes indicate that demand for premium travel has benefited from the economic recovery and pent-up demand for travel. While it is still unclear if consumer preferences and business travel patterns have been durably affected by the pandemic, the overall trend continues to suggest a positive trajectory for premium class air travel.”

IATA Spokesperson
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The next newsletter will be out on Monday.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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