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April 27, 2023

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Today's Top Stories

Alaska Airlines launches STARLUX partnership

Alaska Airlines has announced its newest global airline partner: STARLUX Airlines, a Taipei-based premium carrier, which has launched its inaugural transpacific service between Taipei and Los Angeles. Alaska is STARLUX’s first airline partner. Alaska Mileage Plan members can now earn miles on all STARLUX flights, and soon they’ll be able to redeem miles on STARLUX. When redemptions become available this summer on STARLUX flights between Los Angeles and Taipei, they will start at 20,000 miles for economy, 40,000 for premium economy and 60,000 for business class for a limited time. STARLUX operates Airbus A350-900 aircraft configured in a four-class layout – first, business, premium economy and economy.

Alaska Airlines | Related Alaska launches Starlux partnership - Business Traveller

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Virgin Australia extends ‘Middle Seat Lottery’ following record entries

Following a record number of entries since launching in October 2022, Virgin Australia has this week extended its world-first Middle Seat Lottery competition until 9 July 2023, with more prizes up-for-grabs just for sitting in the middle seat. The airline will include a new prize pool worth over AUD 45,000, with one lucky winner chosen each week of the competition from guests seated in middle seats on eligible Virgin Australia flights who enter the competition. According to Virgin Australia Group Chief Marketing Officer, Libby Minogue, “We are laser focused on elevating the Virgin Australia travel experience at every part of the journey and the Middle Seat Lottery is a great example of that."

Virgin Australia | Related

Virgin Australia Extends Middle Seat Lottery After Record Entries - Mirage

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Terry Steiner named to the Academy of Motion Picture Arts and Sciences

Terry Steiner, founder of long-time APEX member Terry Steiner International has been named to the Academy of Motion Picture Arts and Sciences (AMPAS), with the ability to vote in the Academy Awards. According to APEX CEO Dr Joe Leader: “Terry Steiner has been an integral part of the APEX community for decades. Having Terry officially join the Academy of the Academy Awards demonstrates how integral she is to our entire industry. Seeing Terry being tapped by the Academy for her incredible energies is a tremendous accolade that reflects on APEX’s best-of-the-best being properly recognized by our world.”

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UK Monarch turns down Heathrow plans to name Terminal 5 after him

According to news reports in the UK, Britain’s King Charles III gave a negative response to proposals that London Heathrow Airport’s (LHR) Terminal Five be named after him. King Charles is known to be a passionate environmentalist, and so apparently environmental concerns were behind his decision. The airport’s Terminal Two is already named ‘The Queen’s Terminal’, after the late Elizabeth II. Meanwhile LHR is offering passengers 12,000 specially themed luggage tags during the week of Charles’s coronation.

Paddle your own Kanoo | Related King 'turned down Heathrow Airport plans to rename Terminal 5 after him' - Sky News

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PLAY Airlines exploring new technologies to achieve “vision of a digital onboard user experience”

Icelandic low-cost airline PLAY launched operations in June 2021. A digital focus is central to the airline’s business model, with progressive, customer-centric solutions designed to both enhance the passenger experience and increase ancillary revenue. Ahead of his participation at the co-located FTE EMEA and FTE Ancillary & Retailing events (Dublin, 23-25 May 2023), Georg Haraldsson, Chief Information Officer, PLAY, explains how the airline is navigating the tech landscape, its approach to retailing, and the ways in which it is looking to maximise inflight sales opportunities

Future Travel Experience | Related

Vantage on commercial innovation trends: “Automation and robotics, accelerated digital transformation and immersive experiences” - Future Travel Experience

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Spafax Announces Partnership with "Feel Better Live More" Wellness Podcast

Spafax, a global leader in inflight entertainment, is pleased to announce an upcoming partnership with the top health podcast in the UK and Europe, "Feel Better Live More." The partnership will launch on May 23, debuting on board Qatar Airways with plans to expand to other airlines soon. This collaboration will offer passengers access to over 200 long-form video episodes of the popular podcast. The content is perfect for a wellbeing slot in inflight entertainment, focusing on self-improvement and overall health.

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Oatly’s First Global Airline Partnership Brings Vegan Caffè Lattes to SWISS Passengers

Oat drink company Oatly has teamed up with Swiss International Air Lines (SWISS) to offer a vegan coffee drink, Oatly Caffè Latte, onboard all flights. The partnership marks the first global airline collaboration for Oatly and expands SWISS’ beverage range to include plant-based products. Oatly, which claims to be the world’s original and largest oat drink company, creates a range of oat-based alternatives to animal derived-products such as milks, ice

Vegconomist | Related Oatly Takes to the Skies; Signs First Global Airline Partnership With Swiss International Air Lines - Bezinga

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> PHOTO OF THE DAY

Today’s picture comes from @LHR_mark, featuring a Condor A330neo in Frankfurt Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

And . . . break for lunch! Thank you to @WestEntLLC for sponsoring not only today's networking lunch, but also tomorrow's morning break & networking event right here in Istanbul at #APEXContentMarket.

APEX @heAPEXassoc

Association News

FTE EMEA

Future Travel Experience EMEA returns to the “Silicon Valley of Europe”, Dublin from 23-25 May, to become established as the region’s definitive end-to-end air transport innovation show with an atmosphere, energy and audience like no other. This high-level three-day event, focused on the art of scaling innovative ideas, is dedicated to new thinking and concepts, and combines an exhibition, extensive social activities, conference sessions, interactive workshops, pitch sessions and awards with turbo-charged networking. For more information, click here.

> Quote of the Day

“Terry Steiner has been an integral part of the APEX community for decades. Having Terry officially join the Academy of the Academy Awards demonstrates how integral she is to our entire industry. Seeing Terry being tapped by the Academy for her incredible energies is a tremendous accolade that reflects on APEX’s best-of-the-best being properly recognized by our world.”

Dr Joe Leader, CEO, APEX
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The next newsletter will be out tomorrow.

ABOUT APEX

The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

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