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May 2, 2023



Today's Top Stories


Etihad Airways Unveils New Boeing 787 Dreamliner Seats

Etihad Airways has unveiled new seats for its Boeing 787s, set to debut in Q3. Etihad chose the Elements seat from Collins for its business class and is the first airline worldwide to select the seat for a Dreamliner. The airline customized the seat, increasing the height of the suite from the original, which debuted on the Airbus A350. Technology is also getting a big upgrade, with significant additions to Etihad’s inflight entertainment system. Etihad has also selected new Wi-FI equipment from Viasat to offer high speeds and also provide live television.

Simple Flying | Related Here Is Etihad’s All-New Boeing 787 Business Class - Executive Traveller



FlyDubai Eyes Premium Travelers With New Business Suite

Middle Eastern carrier FlyDubai is continuing its push for the hearts and wallets of premium travelers, unveiling its latest single-aisle business class at the Arabian Travel Market this week. Debuting on select new Boeing 737 MAX from November, the ‘Business Suite’ is a collaboration between Safran Seats – the team behind Qantas’ sleek A350 business class – and JPA Design, who led Singapore Airlines’ A380 business class redesign. The reverse herringbone pew is based on Safran Seats’ VUE platform and is expected to takeoff on long-range routes.

Executive Traveller | Related Flydubai Unveils New Business Class Suites - Airways Magazine



Hong Kong Airport Launches First Autonomous Store

Hong Kong International Airport has unveiled an autonomous convenience store, travelwell, which offers instant grab-and-go purchases. Passengers can shop at travelwell by tapping their credit card at the entrance to enter the store. Using IoT sensing technology, the store tracks customers’ movements and shopping patterns, automatically detecting the items they select and eliminating the need for checkout queues. When they’re ready to leave, the sensor will detect the items they’ve purchased, and their credit card will be charged accordingly.

Passenger Terminal Today | Related Hong Kong International Airport Opens “Autonomous Store” – Business Traveller



Airlines And Autism Double-Checked Design ASD Inclusive PaxEx

Flying can create stressful situations and sensory challenges for neurodiverse passengers. That’s why a growing number of carriers, including Breeze Airways, Flair Airlines, JSX, and LATAM, have partnered with Autism Double-Checked to design a passenger experience that is more inclusive. Autism Double-Checked is an organization dedicated to training employees to care for people with Autism Spectrum Disorder (ASD). For a company to be fully “Autism Double-Checked” certified, its customer-facing employees must undergo awareness training to understand the unique sensory situations faced by autistic passengers.

Runway Girl Network | Related British Airways Launches Guide To Help Flyers With Autism - Zawya



Virgin Atlantic Launches Partnership With Guide Dogs Charity

Virgin Atlantic and charity Guide Dogs have announced a long-term partnership to create a more inclusive air travel experience for those with sight loss. Guide Dogs will provide each cabin crew member with online resources, and offer bespoke training on how to support those flying with a visual impairment. The training covers how to approach someone with sight loss, navigating narrow or busy spaces, stairs, steps, and doorways, and taking a seat.

Future Travel Experience | Related Virgin Atlantic Crew Will Get Bespoke Training For Helping Blind Passengers - Simple Flying



Korean Air Launches New Wine Selection On Seoul Incheon-London Route

Korean Air is rolling out a selection of new inflight wines on its Incheon-London route this month. Last year the flag carrier and its sommelier Sang Jun Lee collaborated with wine consultant Marc Almert, to taste, evaluate and select a total of 50 wines from a long-list of 900 wines. The final selection on the Seoul-London route includes 14 bottles from Australia, Austria, France, Germany, Italy, Spain and the US. First class passengers are offered a choice of 7 wines, while those in business class can pick from 5 bottles.

Business Traveller | Related Korean Air Serving Vegan Wines From JFK & LAX - Runway Girl Network



Norwegian Partners With Norsk E-Fuel To Build New E-Fuel Plant

Norwegian has partnered with Norsk e-Fuel to build the world’s first full scale e-fuel plant in Mosjøen, Norway. The plant will produce Sustainable Aviation Fuels (SAF), as Norwegian targets a 45% emissions reduction by 2030. The goal is to start producing e-fuels as early as 2026. The partnership with Norsk e-Fuel is estimated to secure approximately 20% of Norwegian’s total demand for SAF until 2030. In addition, Norwegian will also invest nearly NOK 50 million for a minority equity stake in the company.

Future Travel Experience | Related Gen2 Energy And Norsk e-Fuel To Boost Green Industry In Norway - Offshore Energy




Today’s picture comes from @silishchev, showing a Scoot Airbus A321neo at Phuket International Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

.@flydubai out with another new biz class seat product, and it's a good one! This is its THIRD distinct 737 MAX seat. Maybe one of the industry's best narrowbody premium products? A 1-1 suite w/ door, electronically dimmable windows (on a 737!!!), USB-A/C/Qi, Bluetooth. #PaxEx

Jason Rabinowitz @AirlineFlyer


Association News


Future Travel Experience EMEA returns to the “Silicon Valley of Europe”, Dublin from 23-25 May, to become established as the region’s definitive end-to-end air transport innovation show with an atmosphere, energy and audience like no other. This high-level three-day event, focused on the art of scaling innovative ideas, is dedicated to new thinking and concepts, and combines an exhibition, extensive social activities, conference sessions, interactive workshops, pitch sessions and awards with turbo-charged networking. For more information, click here.


> Quote of the Day

“Etihad’s new 787 Dreamliner cabin interior showcases further enhancements to our award-winning and industry renowned cabins. Our new Business class takes the guest experience to new heights with the second evolution of the Business Studio which was launched on the Airbus A350-1000 last year.”

Antonoaldo Neves, Chief Executive Officer, Etihad Airways
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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