Apex Daily Experience
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May 3, 2023



Today's Top Stories


Saudia Unveils New Business Class Seats For Airbus A321XLR

Saudia has 15 Airbus A321XLRs on order and has now revealed what product passengers can expect to find on these planes. Specifically, Saudia plans to introduce the Thompson VantageSOLO product on its A321XLRs. These seats are fully flat and feature direct aisle access. Saudia hasn’t shared too many details about the new product otherwise. In 2018, the airline started to install flat beds on narrow body aircraft with the Collins Aerospace Diamond seat on A320s. Now we’re seeing the airline significantly improve its product. The plane is expected to enter service in 2024.

One Mile At A Time | Related Saudia Launches New Business Class Seat - Simple Flying



India’s Go First Cancels Flights And Files For Bankruptcy

Financial troubles have reached the breaking point for Indian low-cost carrier Go First. As reported by The Times of India, the airline has filed initial bankruptcy proceedings with the National Company Law Tribunal (NCLT). On Tuesday, Go First announced it would be suspending all flights between May 3 and 5 due to “operational reasons,” raising concerns for the future of the cash-strapped budget airline. The carrier was later confirmed to have filed to enter the Corporate Insolvency Resolution Process, citing the ongoing dispute with Pratt & Whitney over engines for its grounded Airbus A320neo fleet.

Simple Flying | Related Go First Flights May Remain Suspended Till 15 May - Mint



ZeroAvia Works On World’s Largest Zero-Emission Aircraft

ZeroAvia has started developing the world’s largest zero-emission aircraft based on a decommissioned regional aircraft Alaska Airlines reserved for conversion. Should it take off, it would be about five times more powerful than anything that has been demonstrated so far, the companies say. Specifically, the aircraft is a 76-seat Bombardier Q400 turboprop regional jet that ZeroAvia will equip with a hydrogen-electric propulsion system. The Bombardier aircraft, also known as the “Dash 8”, was a regional aircraft launched in 1998 and widely used in Europe. The jet seats 76 passengers in this case.

Electrive | Related Alaska Airlines Working With ZeroAvia To Develop World’s Largest Zero-Emission Aircraft - Simple Flying



Air Travel Chaos Looms As US Keeps 5G Altimeter Refit Deadline

The US will not delay a deadline for airlines to refit planes with new sensors to address possible 5G interference, despite concerns the cut-off date could cause travel disruption. Transport Secretary Pete Buttigieg said on Tuesday that airlines were told the 1 July deadline would remain in place. Airlines have warned that they will not be able to meet the deadline and may be forced to ground some planes. Telecom firms have previously delayed 5G rollout to allow airlines to adapt. In the US, the radio frequencies being used for 5G are in part of the C-Band spectrum.

BBC News | Related Mobile Firms Agree Another 5G Delay At US Airports - BBC News



London Gatwick Launches Refreshed Vision And Passenger Experience Plans

London Gatwick has unveiled its new brand identity and refreshed vision. The vision – “To be the airport for everyone, whatever your journey” – focuses on delivering a personalized experience to meet passengers’ individual needs. Underpinning the vision is a strengthened focus and investment on simplifying the journey through the airport by focusing on ease, efficiency and experience. The new, modernized brand is designed to reaffirm and showcase London Gatwick’s position as a major international gateway. It also recognises the airport as part of the broader VINCI Airports network.

Future Travel Experience | Related Gatwick Airport Celebrates Launch Of New Brand And Refreshed Vision - Aviation Source News



Western Sydney Airport Partners With Amadeus To Enhance The Customer Experience

Western Sydney International Airport has selected Amadeus as its strategic airport systems technology partner to co-create the digital customer experience of the future. Amadeus will work with the airport to deliver secure operations and passenger systems. Amadeus-designed systems will manage a range of assets and touchpoints across the airport in an integrated way, providing passengers with a more seamless experience. This will include flight data, check-in facilitation, aircraft stands and gates, as well as bag drop, boarding and biometrics services.

Future Travel Experience | Related Sydney’s New Airport Partners With Amadeus For Strategic Technology Rollout - Passenger Terminal Today



United Airlines Takes A Shot At Southwest Airlines In New Ad

United Airlines has taken aim at Southwest Airlines in its latest ad campaign at Denver International Airport. Recently, Southwest Airlines’ ads around the airport stated that Southwest Airlines is Denver’s most-flown airline. The ads also featured a disclaimer, stating that the airline's position was based on data from the Department of Transportation from 2010-2021. Unimpressed with the ad, United posted a video on Twitter. The video added a “legal disclaimer”, stating that according to the DOT, United carried more passengers in and out of Denver than any other airline in 2022.

Simple Flying | Related United Airlines Takes Aim At Southwest In Super Bowl Ad - Skift




Today’s picture comes from @christoffer_spotting, showing a Flyr Boeing 737 landing at Oslo Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

The @GoFirstairways homepage has been updated with details of the suspension of flights. In addition to 3rd and 4th May, flights on 5th May 2023 too now stand cancelled. The airline continues to sell seats for flights beyond the above period. #AvGeek #PaxEx

VT-VLO @Vinamralongani


Association News


Future Travel Experience EMEA returns to the “Silicon Valley of Europe”, Dublin from 23-25 May, to become established as the region’s definitive end-to-end air transport innovation show with an atmosphere, energy and audience like no other. This high-level three-day event, focused on the art of scaling innovative ideas, is dedicated to new thinking and concepts, and combines an exhibition, extensive social activities, conference sessions, interactive workshops, pitch sessions and awards with turbo-charged networking. For more information, click here.


> Quote of the Day

“At SAUDIA we are deeply committed to finding new and innovative ways to further enhance our renowned guest experience. We firmly believe that the VantageSOLO suite represents the epitome of comfort, privacy and luxury.”

SAUDIA CEO, Captain Ibrahim Koshy
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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