Apex Daily Experience
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May 10, 2022



Today's Top Stories


ZeroAvia and Shell Partner to Develop Hydrogen Refuelling Site

ZeroAvia and Shell have signed a Memorandum of Understanding (MoU) to design and build two commercial-scale mobile hydrogen fuel refuelers at ZeroAvia’s site in California. Under the terms of the MoU, Shell will provide a compressed low-carbon hydrogen supply for ZeroAvia’s test facilities. Additionally, ZeroAvia has unveiled Europe’s first landside-to-airside hydrogen airport pipeline at its hangar at Cotswold Airport in the UK, supported by the UK's Zero Emission Flight Infrastructure program. The aircraft developer said that the pipeline will help to “explore the operational safety case for hydrogen pipelines and refueling infrastructure at airports.” 

Aero Time | Related ZeroAvia Kicks Off US 19-seat Aircraft Testing and Demonstration Program on Path to Worldwide Application of its Powertrain Technology – PR Newswire



Vueling Becomes First Airline to Sell Flights in the Metaverse

Vueling has announced it will open a new sales channel in the metaverse which will be up and running before the end of the year. The airline has partnered with Next Earth, the third-largest platform available in the metaverse, to allow users to visualize real-world journeys and the carbon footprint of each stage and to select and book the best modes of transport for each moment. Additionally, shared mobility platform Iomob will create an APP for Vueling, which, in addition to flights, will offer last-mile transportation services, including scooters, Uber, and public transport. Vueling is the first carrier to announce the sale of flights via the metaverse.  

Breaking Travel News | Related Qatar Airways Enters The Metaverse With Virtual Cabin Crew – Simple Flying



Lufthansa Adds Seven Boeing 787 Aircraft to Order Book

Lufthansa has added seven Boeing 787-9 aircraft to its order book, with deliveries expected for 2025-2026. The order is intended to fill capacity gaps as delivery of the carrier’s 777X fleet remains uncertain. The new aircraft was originally slated for another Boeing customer, allowing Lufthansa to get delivery slots sooner than might have been available. In the intervening two years, 787 deliveries, expected to run through 2027, will be accelerated. The carrier’s order includes seven 777X Freighter aircraft, with deliveries expected for 2027.

PaxEx | Related Virgin Australia announces new fleet for higher capacity and lower emissions – Virgin



Easyjet Reduces A319 Seat Capacity Due to Staff Shortages

Easyjet has announced it will reduce the number of seats on its A319 aircraft this summer, going from a 156-seat configuration to 150. The move is to allow the carrier to operate the aircraft with three instead of four cabin crew while adhering to Civil Aviation Authority rules which mandate airlines have one cabin crew member for every 50 passengers. The move is due to staff shortages across the aviation industry due to furloughing during the COVID-19 pandemic and a subsequent surge in demand as travel restrictions ease.

Business Traveller | Related British Airways is the latest airline to cut its summer flight schedule as it scrambles to hire enough staff to cope with the rebound in air travel – Business Insider



Aeromexico and Kaelis Partner on Sustainable Inflight Amenities

Aeromexico and Kaelis have partnered to offer eco-friendly amenities onboard the carrier’s “The Sustainable Flight Challenge” flight. The Skyteam Alliance initiative challenges participating airlines to find the most sustainable way to operate a single flight in their networks. For the flight, Kaelis has developed the inflight amenities from recycled, biodegradable, compostable materials and are reusable and recyclable. The products include blankets and pillows made from recycled plastic bottles, tableware and cutlery made from sugar cane, bamboo or recycled paper.

Pax International | Related Etihad Unveils New Economy Class Furnishings and Tableware – Travel News Asia



Jumeirah Lounge Opens at DXB

Jumeirah Group has launched the Jumeirah Airport Lounge at Dubai International (DXB), located at Terminal 3 Arrivals. The lounge features contemporary furnishings and art from artists Mattar bin Lahej and Ana d’Castro. It is separated into three distinct zones, a dedicated check-in with transportation services; a waiting area with treats and a barista coffee experience; and a private VIP room with personalized services, including a butler service. Additionally, the lounge features showers with bath and body amenities.

Breaking Travel News | Related Plaza Premium to Launch Visa-branded Airport Lounge – Business Travel USA



Edinburgh Airport to Use Sustainable Fuel for Ground Vehicles

Edinburgh airport has converted 34 of its airside vehicles to use hydrotreated vegetable oil (HVO), replacing diesel. The change in fuel type will help the airport decrease its carbon emissions, with the HVO fuel reducing vehicle emissions by up to 90 percent. The airport plans for another 30 vehicles to be switched to HVO in the next few months and has installed an on-site HVO fuel pump. Gordon Robertson, the airport’s director of communications and sustainability, said the fuel replacement was part of a strategy to "actively chip away at our emissions.”  

Business Travel News Europe | Related JFK welcomes pilot programme to reduce diesel emissions – International Airport Review





An Airbus A350-900 blending in. Captured by @planehunger

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> Tweet of the Day

.@PexcoAeroWA acquires and develops AirShield to enhance passenger wellbeing. "With mask-wearing being phased out, it is the 'virtual social distance' the industry needs..." Jon Page, President of @PexcoAeroWA #PassengerExperience #SustainableAviation https://bit.ly/3whdoVt

Inflight @inflightmag


Association News

Submit Your Nominations for the APEX/IFSA Awards!

The APEX/IFSA Awards program returns this year and is now accepting submissions. As the PaxEx industry’s most influential organization, our awards program is more relevant than ever. This years awards consist of eight categories including, APEX Best Inflight Connectivity Innovation; APEX Best Inflight Entertainment Innovation; APEX Best Airport Innovation; APEX Best Marketing Innovation; APEX/IFSA Best Cabin Innovation; APEX/IFSA Best Product or Service; IFSA Best Inflight Food or Beverage; and IFSA Best Onboard Amenity. Submit your application before the 21 June 2022 deadline.


> Quote of the Day

"Hydrogen-electric aviation is the only practical, holistic, and economically attractive solution to aviation's growing climate change impact."

Arnab Chatterjee, ZeroAvia
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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