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May 11, 2023



Today's Top Stories


Ryanair Places Huge Order For Up To 300 Boeing 737 MAX 10s

Ryanair has announced a substantial new order with Boeing for up to 300 737 MAX 10 aircraft worth $40 billion, of which 150 are firm orders. Negotiations for the order have been ongoing since before the COVID-19 pandemic but were pulled in September 2021 as Ryanair and Boeing couldn't find a mutually agreeable pricing point. The latest 737 MAX order boosts the total number of MAXs ordered by the Irish LCC to 360, and is subject to shareholder approval at Ryanair’s 14 September AGM.

Simple Flying | Related Ryanair Places Record Order For 300 Planes After Boeing Price Row - Sky News



Emirates Announces $200 Million Aviation Sustainability Fund

Dubai’s flagship carrier Emirates, the world’s largest international airline, has announced it has committed $200 million to fund research and development projects focused on reducing the impact of fossil fuels in commercial aviation. This is the biggest single commitment by any airline on sustainability, with funds to be disbursed over 3 years. Emirates will also identify partnerships with leading organizations working on solutions in advanced fuel and energy technologies.

Khaleej Times | Related Long-haul Carrier Emirates Launches $200M Fund To Reduce Fossil Fuel Use In Aviation - ABC News



Qatar Airways’ Longest Flight Is Back in the Air

Qatar Airways’ non-stop link between Doha and Auckland ranks among the world’s longest flights, and after a pandemic-induced pause is finally set to soar once again. It is 16 hours from Doha to Auckland, and a whopping 17 hours and 15 minutes on the return leg. This places it just behind the gold medal marathon of Singapore Airlines’ non-stop Singapore-New York service (up to 18h35m) and Air New Zealand’s New York-Auckland NZ1 (17h35m). Taking wing from September 1, the rebounded connection has been on the cards for some time.

Executive Traveller | Related Qatar Airways Is Relaunching Its Longest Route To Auckland With The Airbus A350 - Simple Flying



JSX Fits Entire Active Fleet With Starlink Inflight Connectivity

Hop-on jet carrier JSX has become the first operator to fit its fleet with SpaceX’s new Ku-band Low Earth Orbit (LEO) satellite-powered inflight connectivity service, saying its “entire active fleet” of 40 Embraer ERJs now offers the Starlink Aviation service as a complimentary amenity for passengers. The installation of Starlink Aviation on each of JSX’s ERJ-135 and ERJ-145 twinjets entails adding an electronically steerable antenna atop the fuselage, and other requisite IFC hardware in the cabin.

Runway Girl Network | Related Soul powers JSX As It Climbs To New Heights In Diversity And Inclusion - Runway Girl Network



Azores Airlines To Introduce New ‘Rainforest’ Cabin Lighting For Airbus A321neos

STG Aerospace has announced Azores Airlines will begin employing the liTeMood cabin lighting experience for its Airbus A320 family fleet. The Portuguese carrier has selected this cabin lighting for five Airbus A321neo, including the airline’s LRs. The first one has already been fitted and is flying, with the rest of the fleet to follow shortly. This cabin lighting experience will be unique for the airline and will be accompanied by the sounds of nature from the Azores, creating a unique and immersive experience within the cabin and improving the passenger experience.

Simple Flying | Related LED Airline Cabin Lighting Advances Toward Fashion And Flexibility - Aviation Week Network



Air New Zealand Comes Up With Own Baggage Tracking Service

Air New Zealand customers will soon be able to track the location of their baggage using the airline’s app. The new feature will allow customers to see the last-recorded status of their bags, from check in, to being loaded onto the plane, to arrival at the destination. The feature is being gradually rolled out to customers, starting with 25% of Air New Zealand app users traveling domestically, and 5% of app users traveling on a short-haul international flight. It is expected to be available to all app users by the middle of the year.

Stuff | Related Air New Zealand To Launch Baggage Tracking Feature - Simple Flying



Toronto Pearson Introduces Technology Upgrades To Improve Passenger Experience

The Greater Toronto Airports Authority (GTAA) will implement a host of digital, transparency and staffing measures at Toronto Pearson International Airport to improve the passenger experience. These measures arrive in response to the challenges encountered last summer due to the sudden resurgence of air travel following Covid-19 pandemic restrictions. Processes included are self-service infrastructure like contactless check-in and boarding processes, and a new partnership with the Canada Border Services Agency (CBSA) to deploy biometric e-gates, expediting customs clearance for travelers.

Passenger Terminal Today | Related Alstef Group To Upgrade Newcastle Airport’s International Terminal - Passenger Terminal Today




Today’s picture comes from @os_aviation, showing a Buzz Boeing 737 MAX 8 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Quite the busy lil cabin on @British_Airways 242 this Friday! First time on BA’s 787, after flying their 777 w/ new cabin this March. Was impressed with the service JFK-LHR, so excited to see what a longer MEX-LHR flight is like. Yay for Poly seating configurations! #paxex

Stefano @Seast1999


Association News


Future Travel Experience EMEA returns to the “Silicon Valley of Europe”, Dublin from 23-25 May, to become established as the region’s definitive end-to-end air transport innovation show with an atmosphere, energy and audience like no other. This high-level three-day event, focused on the art of scaling innovative ideas, is dedicated to new thinking and concepts, and combines an exhibition, extensive social activities, conference sessions, interactive workshops, pitch sessions and awards with turbo-charged networking. For more information, click here.


> Quote of the Day

“In addition to delivering significant revenue and traffic growth across Europe, we expect these new, larger, more efficient, greener, aircraft to drive further unit cost savings, which will be passed on to passengers in lower air fares.”

Michael O'Leary, Group CEO of Ryanair
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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