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May 18, 2023



Today's Top Stories


Breeze Airways Rebrands First-Class Product On Its Airbus A220s

American low-cost carrier Breeze Airways has rebranded its first class product on its Airbus A220 aircraft, calling it Breeze Ascent. The rebrand is an improvement of Breeze’s onboard experience, adding premium cocktails and high-speed WiFi. Breeze has labeled itself as a “nice” low-cost carrier, proud to offer an experience that no other low-cost American carrier can offer. Launched just two years ago, Breeze has a growing fleet of Airbus A220-300 and Embraer E190/E195 aircraft. New additions to Breeze Ascent include snacks and drinks, such as Straightaway curated cocktails.

Simple Flying | Related Breeze Airways A220s Will Have Wi-Fi By Early 2024 - One Mile at a Time



Jetstar Check-In To Close Earlier To Make Flights More Reliable

Jetstar passengers will need to keep an eye on the clock as the airline tightens check-in and bag-drop times to improve its reliability and punctuality. The budget carrier will close check-in for domestic flights within Australia and New Zealand 40 minutes prior to departure, up from 30 minutes. The carrier will also cut the check-in time allowed for international flights by 15 minutes, requiring passengers to complete check-in and bag drop-off 60 minutes before departure. The boarding gate for international and domestic flights will close 20 minutes before the flight departs.

The Guardian | Related JetStar Unveils Changes To Operations In Hopes Of Improving Punctuality - Simple Flying



Icelandair CEO Challenges Proposed Passenger Tax

The CEO of Icelandair, Bogi Nils Bogason, has spoken out against the introduction of a proposed fee of ISK 200 ($1.46) per passenger, claiming that the tax would reduce the airline's competitiveness in the lucrative Transatlantic market. Iceland's Minister of Infrastructure wants to introduce the tax, which would raise an estimated ISK 1.5-2 billion ($10.9-14.5 billion) annually. The money would be put towards the country's airport infrastructure, particularly in the development of alternative airports away from the main hub of Keflavík International Airport (KEF).

Simple Flying | Related Flight Tax Cut Sparks Surge In New UK Domestic Flights - The Independent



New Tech for Minneapolis-St. Paul Creates Aircraft Noise Pictures

A system that allows the Metropolitan Airports Commission (MAC) to generate a ‘noise picture’ for every airplane that uses Minneapolis-St. Paul International Airport (MSP) has earned a US patent. MAC is considering how best to make the technology available to other airports. MAC has long correlated aircraft flights with community complaints. When a complaint is filed, MAC’s various processes choose the most likely flight source. But the newly patented Airport Noise Classification Method and System delivers a much more complete noise assessment to MAC officials.

Runway Girl Network | Related Minneapolis-St. Paul Airport’s Digital Transformation Highlights Signage, Customer Experience - Digital Signage



Boston Logan Airport Opens A New Lounge

Boston Logan International Airport has welcomed the opening of a new lounge by Airport Dimensions, which has partnered with JPMorgan Chase & Co. on the Chase Sapphire Lounge by The Club. The 11,640 square foot lounge provides dedicated areas for recharging, including two wellness rooms that feature anti-gravity massage chairs and guided meditations from Master Well-Being Educator & Healer, Devi Brown, two dual-head shower rooms, and all-gender restrooms stocked with Apotheke products. The space celebrates the best of Bostonian culture, and features artwork from Boston-based artist, Silvia López Chavez.

Future Travel Experience | Related Chase Sapphire Unveils First US Lounge At Boston Airport - Business Traveller



Menzies Acquires Aircraft Services In Panama

Scotland-based aviation servicer Menzies Aviation announced its acquisition of Aircraft Services and Consulting S.A, which allows the company to strategically enter the aviation market in Panama. This acquisition allows Menzies Aviation to extend its range of services to customers at Tocumen International Airport (PTY) and Scarlett Martinez International Airport. Aircraft Services and Consulting S.A. has a recognised 20-year history of operations in Panama and makes for a pivotal commercial gateway within the Americas region.

Airport Technology | Related Menzies Aviation Expands In Panama With Latest Acquisition - Air Cargo News



DFS Opens New Beauty Concept Store At JFK Terminal 4

Luxury travel retailer DFS Group has opened a beauty store at John F Kennedy (JFK) International Airport’s Terminal 4 in New York. Available for domestic visitors, the store is located in the Retail Hall between the A and B Concourses. The new store features over 20 beauty brands, and offers skincare, hair care and cosmetic products all in one place. Through this new concept store, DFS will feature brands that are not already available at its main beauty store in Terminal 4.

Passenger Terminal Today | Related DFS Group Unveils New Beauty Concept At New York’s JFK Airport - DFNI




Today’s picture comes from @747mickey, showing an All Nippon Airways Boeing 767 aircraft with Demon Slayer livery.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Managed to sleep a bit but woke up to see the sunrise. Then a light snack was served with the famous Hawaiian Cookie Company cookie as part of the offerings. Absolutely lived up to the hype...seriously buttery and delicious! #PaxEx

Brent Pinheiro @brentito86


Association News


Future Travel Experience EMEA returns to the “Silicon Valley of Europe”, Dublin from 23-25 May, to become established as the region’s definitive end-to-end air transport innovation show with an atmosphere, energy and audience like no other. This high-level three-day event, focused on the art of scaling innovative ideas, is dedicated to new thinking and concepts, and combines an exhibition, extensive social activities, conference sessions, interactive workshops, pitch sessions and awards with turbo-charged networking. For more information, click here.


> Quote of the Day

“With our current and future satellite network, we’re in a great position to deliver high speed connectivity across Breeze’s A220 fleet as demand for data inflight soars.”

Don Buchman, Vice President and General Manager, Commercial Aviation, Viasat
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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