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May 25, 2021



Today's Top Stories


Airline CEOs Offer Leadership Insights at FTE APEX Virtual Expo

Throughout FTE APEX Virtual Expo, SimpliFlying’s founder and CEO Shashank Nigam is interviewing five airline leaders. In a sneak preview of the content, it appears that during the discussions, the CEOs at Etihad, Saudia, Scoot, United and WestJet all emphasize the importance of looking after their workforces. “When you take care of your people, your staff and your guests, things fall into place,” said Ibrahim Alkoshy, CEO at Saudia. Likewise, Scott Kirby, United’s CEO, commented, “It’s about showing our employees that we want them to do the right thing by our customers.”  

SimpliFlying | Related Industry Leaders Take Stock of Air Travel’s Ongoing Recovery from COVID-19 – APEX Media



LiFE in the Air Launches with Flair Airlines

From today, passengers traveling with Flair Airlines will have access to wireless in-flight entertainment (IFE) provided by startup company LiFE in the Air. The solution is embedded within the FlyFlair app, and passengers will be notified of its availability via signage at the gate, at their seats and via announcements made by cabin crew. LiFE in the Air will be available across Flair’s fleet, including on its 13 new Boeing 737 MAX aircraft, the first of which is scheduled for delivery this year. It is compatible with both Astronics’ Sierra portable IFE solution and Edge Cabin Network platform.

APEX Media | Related Astronics Receives Supplemental Type Certificate from Transport Canada for its Edge Cabin Network Platform – Astronics



UK to Introduce Electronic Travel Authorizations

The UK government has announced that visitors to the UK who aren’t British or Irish citizens will need to obtain an Electronic Travel Authorization (ETA) to enter the country as an additional security measure. According to the government, the ETAs will apply to those “who do not currently need a visa for short stays, or who do not have already have an immigration status prior to traveling.” The UK said it is also hoping to “replace the vignette which is currently manually inserted into passports or travel documents with a digital status record.” The scheme will begin testing later this year. 

BTN Europe | Related UK pushes ahead with plan to charge EU citizens to visit – Politico



Viasat to Provide IFC, Live TV for JetBlue’s A220-300s, A321LRs

JetBlue’s new Airbus A220-300 and Airbus A321LR aircraft will be equipped with Viasat's in-flight connectivity (IFC) and live TV solutions. The carrier will become the first to equip an Airbus A220 with Viasat IFC – a single high-capacity Ka-band satellite antenna will power both the connectivity and TV channel distribution. The deal also marks the first time Viasat is delivering as many as 30 live TV channels to a seatback entertainment system. The service will be provided on 13 of the airline’s A321LRs, but JetBlue has the option to add more in the future.

Viasat | Related NBA, Viasat to make League Pass available to airline passengers while in-flight – NBA



SIA Targets Net Zero Emissions by 2050

Singapore Airlines (SIA) is hoping to achieve net zero carbon emissions by 2050. To reach its goal, SIA said it will invest in new aircraft, increase operational efficiencies, adopt low-carbon technologies such as sustainable aviation fuels, and source high-quality carbon offsets. During the pandemic, SIA installed solar panels on all its office buildings in Singapore, which now generate up to 18% of their electricity. In 2020, it rolled out a new economy-class meal concept that enables the tableware and food waste to be sent to an eco-digestor and converted into energy pellets that can replace fossil fuels.

Singapore Airlines | Related Further 24 airports pledge backing to Europe’s 2050 net zero emissions target – TR Business



Global Eagle Rebrands as Anuvu

Global Eagle has unveiled a new brand identity, Anuvu, to reflect its focus on providing next-generation connected experiences for passengers in the air and at sea. “Our recent sale to new owners and their investment in our business provides a unique opportunity to align our brand with our vision. We recently divested our non-mobility businesses to focus on mobility markets,” said Josh Marks, the company's CEO. “We continue to invest in technology that meets our customers’ … requirements today, while providing a future roadmap with curated content, cloud-based content operations and multi-platform broadband satellite networks.”

Future Travel Experience | Related Global Eagle and Telesat Complete Network Simulation Milestone for LEO IFC Antenna – Via Satellite



Airlines Increase Staff Numbers Ahead of Summer Travel Season

Hawaiian Airlines is looking to fill new 400 positions, having witnessed a rebound in travel demand since the start of 2021. Flydubai’s CEO, Ghaith Al Ghaith, said the carrier has emailed all furloughed staff regarding a schedule for them to begin coming back to work from June onward. Prior to the current closure of India, Pakistan and Nepal, he said flydubai had reached over 65% of its pre-COVID-19 capacity. Both carriers have recently announced new routes to cater to summer travelers. 

The National | Related Hawaiian Airlines Ramps Up Hiring Efforts Ahead of Summer – Maui Now





The shadow of a United Boeing 737 aircraft at Fort Lauderdale. Captured by @planespottershane.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Always nice when the airline asks its loyalty program members what movies they want to watch on board, right? #PaxEx

Seth Miller @WandrMe


Association News

Exclusive Turkish Airlines Interview to Take Place at FTE APEX Virtual Expo

There's just one day left until the virtual broadcast of the APEX/IFSA Board of Governors meeting at FTE APEX Virtual Expo, which is taking place at 17:45 P.M. BST on May 26. APEX and IFSA would like to take this opportunity to say a big thank you to BOTTEGA, which kindly sponsored the production of the session, along with closed-captioning.


> Quote of the Day

“We owe it to our world to make travel a level playing field.”

Joe Leader, APEX/IFSA
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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