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June 14 2022



Today's Top Stories


El Al seeks greater transit and stopover traffic

El Al CEO Dina Ben Tal Ganancia is looking to develop TLV into a transit hub.  Speaking at the Future Travel Experience EMEA event in Dublin last week, Ganancia identified Cyprus, which has no direct USA flights, as one immediate opportunity.  However, her ambitions go wider, including promoting stop over breaks in Tel Aviv and Jerusalem: “We can sell more than just transportation; we can sell an experience. It is not transit just for business, but transit for leisure, with a Jerusalem/Tel Aviv experience on the way to the Far East, that is something we can offer.”

Paxex.aero | Related

El Al Adds Third Weekly Flight Between Tel Aviv & Boston - Simple Flying



Etihad’s new Boeing 787-9 business class revealed

The next wave of Etihad’s Dreamliners, slated for delivery in 2023, will sport an upgraded version of the A350 Business Studio suites with more space and privacy. Speaking to Executive Traveller, Etihad confirmed that the eleven Dreamliners on order will feature the new Elements suite from manufacturer Collins Aerospace. With the third largest Dreamliner fleet in the world. CEO Tony Douglas says that while the A350-1000 will be used for “extra long haul routes”, the Boeing 787s will remain the workhorse of Etihad’s international network. 

Executive Traveller | Related Etihad embarks on recruitment drive as operations surge - Breaking Travel News



Qatar Airways chooses Astrova IFE for its 777x Fleet

Qatar Airways Group chief executive Akbar Al Baker signed an agreement at AIX in Hamburg, which will see Panasonic's new Astrova in-flight entertainment system being integrated into the airline’s 777x aircraft. Astrova features a cinema-grade 4K OLED with High Dynamic Range experience and Qatar’s customers will have 22-inch screens in Business Class and 13-inch in economy with stunning visuals.  Astrova’s video performance is complemented by Panasonic Avionics’ high-fidelity audio, which will deliver high-definition sound over both traditional wired connections and Panasonic Avionics’ award-winning Bluetooth technology.

Inflight Online | Related Qatar Airways to launch Panasonic’s Astrova IFE system - Flight Global



Panasonic Avionics and Adobe partner for “latest evolution” in inflight entertainment and connectivity

As part of a new partnership announcement, Panasonic Avionics is integrating Adobe Experience Cloud’s content delivery, data, journey orchestration and experience intelligence capabilities into its onboard IFEC systems to ease the distribution of content for inflight services while generating and activating on data from passengers’ real-time onboard services, transactions and in-trip experiences. Airlines will gain behavioural insights from customers’ IFEC interactions to accelerate service and enhance loyalty while connecting the in-flight experience throughout each passenger’s journey, the partners said.

Aviation Business News | Related Panasonic Avionics Transforms IFEC Into Dynamic Customer Experience Through Its Partnership With Adobe - Panasonic



Safran aims to seat premium air travelers in personal sound bubble

Safran and French audio firm Devialet are developing a premium seating product called ‘Euphony’, which allows flyers to experience high end sound without needing to wear headphones.  As the passenger sits back in their business class or first class seat to enjoy in-flight entertainment offerings, two bespoke speakers on each side of the headrest will envelop them in "high-fidelity sound that is clear and full-bodied" without affecting other passengers.  Euphony is making its debut at the Aviation Interiors Expo in Germany this week, ahead of its first in-flight service outing in 2023.

New Atlas | Related AIX22: Airbus launches Airspace Link HBCplus with Inmarsat and Safran - Economy Class and Beyond



Tata Group looks to invest up to $100 million in Air India Express

New Air India owner Tata Group has said that it is looking to invest up to $100 million in the Air India Express subsidiary.  The investment will go towards expanding the current fleet of 24 737-800 aircraft, as well as new international route expansion.  Last week it was reported that Air India Express is looking at 30 countries for an extension of its route network,

Simple Flying | Related Air India Gets CCI’s Approval To Acquire AirAsia India, Tata Group To House All - India.com



Heathrow passenger levels climb almost eightfold in May thanks to strong demand for flights to the EU and US

Heathrow passenger numbers in May were nearly eight times higher than in the same month last year when restrictions on airline travel remained tight. In its busiest month since March 2020, more than 5.3 million people came through Britain's largest airport, compared to just 675,200 in May 2021. North America saw the biggest rise in people flying from Heathrow, climbing by 1,500 per cent to 1.4 million, while there was a 1.7 million increase in passengers journeying to the European Union.

This is Money | Related London Heathrow: Airport reopens Terminal 4 after Covid closure - BBC News





"Marty the marmot taking me back to Chicago." This #TailTuesday picture of a Frontier A320 comes from Jaspreet Travels.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Interesting #PaxEx innovation by @recaro_as: Plug in table instead of foldout, saves 0.5 kg per seat and might be adapted further to airline needs @aix_expo

Andreas Spaeth @SpaethFiles


Association News

Registration is NOW OPEN for APEX/IFSA EXPO!

Registration is now open the most comprehensive end-to-end airline passenger experience marketplace in the industry – APEX/IFSA EXPO! On October 25-27 in Long Beach California, join more than 1,500 industry professionals, including airline CEOs, executives, suppliers, and decision-makers from dozens of airlines around the world, in showcasing the latest technologies, products, and content and share unique insights via our thought leadership programming. Click here to register.


> Quote of the Day

“We can sell more than just transportation; we can sell an experience. It is not transit just for business, but transit for leisure, with a Jerusalem/Tel Aviv experience on the way to the Far East, that is something we can offer.”

El Al CEO Dina Ben Tal Ganancia
Read the article


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The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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