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July 15 2022



Today's Top Stories


Virgin Australia And Qatar Airways Deepen Partnership

Virgin Australia (VA) wants to deepen its relationship with Qatar Airways (QR) at the expense of Etihad Airways. The airline has applied to the International Air Services Commission to vary permission to cease selling seats on some Etihad-operated flights to Milan, Rome, and Paris and to start selling seats to the same cities on Qatar-operated flights. The switch marks a downgrading of a longstanding relationship between VA and Etihad. Qatar Airways has a big footprint in Australia, flying into five (soon to be six) Australian cities.

Simple Flying | Related

Tentative Go-Ahead Given For Virgin Australia's International Codeshares - Simple Flying



airBaltic Introduces Business Light Ticket

Latvian airline airBaltic’s new Business Light ticket offers passengers a full onboard business class experience and flexibility options, for a more affordable price. Business Light passengers receive a dedicated, personal service and a seasonal three-course meal as well as a wide selection of beverages. Passengers can also check in for the flight at a separate registration counter, use the fast track airport security line and use the business lounge. airBaltic also allows Business Light passengers to carry extra cabin baggage.

Inflight | Related

Emirates To Launch Premium Economy Cabin In Summer 2022 - GLOBETRENDER



Etihad Airways Partners With Junk Kouture

Etihad Airways announced its partnership with Junk Kouture, the world’s largest sustainable youth fashion competition. As part of the agreement, Etihad will provide flights to all competing teams in Junk Kouture across five international markets. Locally, Etihad will donate obsolete aircraft items such as old seat covers, carpets, cabin crew uniforms and life vests to UAE schools participating in Junk Kouture for upcycling. The partnership was announced in the lead up to the first ever World Final of Junk Kouture scheduled for 11 January 2023 at Etihad Arena, Yas Island, Abu Dhabi.

Times Aerospace | Related Twelve and Alaska Airlines to collaborate with Microsoft to advance sustainable aviation fuel - PR Newswire



Spirit Airlines A320 Fleet Gets Wi-Fi Boost

Spirit Airlines’ fleet of A320s and A321s will be offering high-speed Wi-Fi using the FlytLIVE solution from Thales and satellite coverage on its routes in the US, Latin America and the Caribbean. This high-throughput connectivity solution will make use of the SES-17 satellite and Hughes aviation satellite network. The aircraft are equipped with the Ka-band antenna from ThinKom. The transition to the SES-17 satellite for internet coverage is taking place in July and August. The full Spirit fleet will be on FlytLIVE with SES-17 by September.

Inflight | Related Thales details upgrades to Avant Up IFE system - FlightGlobal



Air Serbia’s Second A330 To Feature Special Livery

Air Serbia has confirmed that its second wide-body Airbus A330 aircraft, which is to be delivered this October, will also feature a special livery. Much like its special Nikola Tesla livery on the current A330, which features the scientist’s image on the tail, as well as specialized on board meals inspired by the inventor, the second jet will also boast a famous individual who is celebrated in Serbia and by the Serbian people.

EX-YU Aviation News | Related

Viva Aerobus Reveals Special Livery For First Sustainable Flight - Simple Flying



Iris Ready To Support 4D Trajectory Concept For Aircraft In Europe

With their Iris programme, satellite operator Inmarsat and the European Space Agency are among the industry stakeholders taking the lead in modernizing air traffic management in Europe. Iris is now ready to support the staged introduction of 4D trajectory management. While the main usage for Iris before the end of 2027 will be to support controller-pilot data link communications to relieve pressure on congested VHF radio links, its ability to support 4D trajectory management is exciting. Not simply because of its route optimisation and traffic avoidance capabilities, but also in the context of improving aviation’s eco-credentials by saving fuel and cutting emissions.

Runway Girl | Related Inmarsat Signs easyJet as First Airline for Iris Program in Europe - Aviation Today



Advanced Insulation In New Bucher ARCTICart

Bucher’s ARCTICart is one of the latest solutions for airlines looking to reduce their carbon footprint while transporting food products over long periods and multiple routes. Traditionally, airlines keep meals and drinks chilled over an extended period by using either dry ice or with active chilling though refrigeration. The latter uses power and often requires maintenance. ARCTICart, on the other hand, is made of “extreme thermal insulation material” in a proprietary process. With its capability, Bucher says, the ARCTICart is effective for return-catering on long-haul routes in high-density cabins.

PAX International | Related Bucher rolls out big offering at AIX - PAX International




Today's picture comes from @sandalwood_lu, showing an EVA Air Airbus A321-200 with Sanrio livery.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Another reason why @ChangiAirport is like no other 💯 Our bags were delayed by just a couple minutes so they swiftly rolled out this cart with refreshments, water & some cookies. Small gesture, big impact. Other airports have a lot to learn ✈️ #JobWellDone #PaxEx #CustomerService

Saif @saif380


Association News

Registration is NOW OPEN for APEX/IFSA EXPO!

Registration is now open the most comprehensive end-to-end airline passenger experience marketplace in the industry – APEX/IFSA EXPO! On October 25-27 in Long Beach California, join more than 1,500 industry professionals, including airline CEOs, executives, suppliers, and decision-makers from dozens of airlines around the world, in showcasing the latest technologies, products, and content and share unique insights via our thought leadership programming. Click here to register.


> Quote of the Day

“We can't provide the international network for our customers that they need and want, so we needed to have the best partners. We're serving our customers and they deserve the very best out of Australia - and for us that's United Airlines to the US, it's Qatar Airways into Europe, and Singapore Airlines into Asia and through to Europe. The combination of these partners brings an extraordinary network to our customers.”

Jayne Hrdlicka, Virgin Australia CEO
Read the article


The next newsletter will be out on Monday.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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