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July 28 2022



Today's Top Stories


JetBlue Announces Deal To Buy Spirit Airlines

JetBlue Airways has announced a $3.8 billion deal to buy Spirit Airlines. The announcement comes a day after Spirit ended the merger deal with Frontier, also marking the end of the months-long bidding war between JetBlue & Frontier Airlines. Spirit had repeatedly rebuffed JetBlue’s offer fearing it wouldn’t be approved by the regulators. However, they lacked shareholder approval for the Frontier merger, and had even postponed the voting four times to rally support. Experts predict that the deal could lead to higher fares. 

CNBC | Related Frontier Airlines Will No Longer Raise Bid To Purchase Spirit - TravelPulse



Condor Renews Fleet With Airbus A320neo Family

German airline Condor has selected the A320neo family to replace its short and medium haul fleet. The agreement will cover 41 aircraft powered by Pratt & Whitney engines, to be bought via lease and direct purchase. The order comprises 13 Airbus A320neos and 28 Airbus A321neos which will replace the carrier’s narrow body A320, A321, and 757 fleet. The planes will be delivered to Condor starting spring 2024, and will have 20% less fuel consumption, 50% less noise, and better range than the airline’s current fleet. 

One Mile At A Time | Related Airbus Bags Key Farnborough Order With LATAM Purchasing 17 A321neos & Endorsing The A321XLR - Simple Flying



Servy Brings Digital Ordering Platform To DCA And IAD

Self-service hospitality platform, Servy has partnered with MarketPlace Development and Metropolitan Washington Airports Authority (MWAA) to launch a new mobile ordering platform. Called Order Now, the service is available at Reagan National Airport (DCA) and Dulles International Airport (IAD). It will allow passengers to order and pay for food and beverages via their phones from outlets across the two airports for quick and easy pickup. Later this summer, passengers will be able to order delivery straight to their gate via the in-airport service, AtYourGate.

PAX International | Related Servy launches digital ordering platform at Vancouver Airport - The Moodie Davitt Report



Iberia Adds The Art Of Seasoning Onboard

Iberia is launching its new inflight experience that focuses on digitalization, customization and sustainability, drawing hints from Spanish culture. Its long-haul Business service to the US has been equipped with the new service that offers a premium restaurant-style service and an upgraded seat set up. The new menus are based on Spanish cuisine, and feature local Mediterranean dishes made with fresh, local and seasonal products, and Spanish wines. To represent Iberia’s pride in being Spanish, ‘little meninas’ salt and pepper shakers, inspired by Diego Velazquez’s sculpture “Las Meninas”, have been added to the tray set.

Onboard Hospitality | Related The new Iberia in-flight experience - Iberia Plus



Cape Town Opera Performs On LIFT Flight

Earlier this week, LIFT Airline gave its passengers a unique travel experience with members of Cape Town Opera Company singing in the aisle during a flight. The opera and musical performances provided a welcome distraction from the airline’s day-to-day operations. Launched in 2020, LIFT is one of South Africa’s newest airlines. It offers flexible air travel by allowing passengers to change or cancel flights regardless of the ticket type. The refund is credited into an in-house digital wallet and can be availed for a future flight booking.

Simple Flying | Related SAUDIA Wins Top Sustainability Award For Customer Engagement - Saudia Airlines



Akasa Steps Up Its Launch Route Plans

India’s new low-cost airline Akasa Air is set to launch on August 7. The airline has announced an additional 28 direct flights a week between Bengaluru-Mumbai from August 19, with two departures a day from each station. The new flights will complete the inaugural phase of the airline’s network development, linking the cities of Ahmedabad, Mumbai, Kochi and Bengaluru. A total of 82 weekly flights will be available within the first few weeks of operations. The carrier will induct two aircraft each month to build a fleet of 18 aircraft by the end of 2023.

Times Aerospace | Related

Akasa Air To Operate 1st Flight On Mumbai-Ahmedabad Route On August 7; Opens Ticket Sales - Republic World



Eutelsat And OneWeb Announce Merger To Create European Satellite Juggernaut

European satellite operators Eutelsat and OneWeb have announced a merger with a $3.4 billion all-share transaction. Eutelsat is a long-established provider of satellite services and currently has 36 GEO (geostationary orbit) satellites in operation. OneWeb focuses on low-Earth orbit (LEO) satellites for delivering internet services. The merger is a first-of-its-kind and will combine LEO constellations and GEO assets to target a broader array of use cases across the B2B and B2C spheres. Eutelsat will divert its dividend payments for next 2 years to cover the cost of building and launching OneWeb’s expanded LEO constellation.

PAXEX.AERO | Related Thales FlytLIVE gets boost with SES-17 activation - PAXEX.AERO




Today's picture comes from @diecastryan, showing an American Airlines Boeing 777 lifting off out of Los Angeles International Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Refurbishing aircraft is hugely time consuming and expensive. I dunno how @JetBlue is going to come up with the cash for this. Even huge airline struggle with refurbs. United hasn't managed to do one single aircraft since announcing #UnitedNext more than a year ago. #PaxEx

Jason Rabinowitz @AirlineFlyer


Association News

Registration is NOW OPEN for APEX/IFSA EXPO!

Registration is now open the most comprehensive end-to-end airline passenger experience marketplace in the industry – APEX/IFSA EXPO! On October 25-27 in Long Beach California, join more than 1,500 industry professionals, including airline CEOs, executives, suppliers, and decision-makers from dozens of airlines around the world, in showcasing the latest technologies, products, and content and share unique insights via our thought leadership programming. Click here to register.


> Quote of the Day

"We've learned a lot over the last few months. They've [JetBlue] got an aggressive strategy to get this deal done. We're going to be right by their side making sure it happens, because it's good for our group. Some of the narrative is this is going to create a big national competitor to the Big Four."

Ted Christie, CEO of Spirit Airlines
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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