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August 25 2022



Today's Top Stories


Singapore Airlines Drops General Mask Requirement

Starting August 29, Singapore Airlines passengers will no longer be required to wear masks on their flights. However, passengers flying to and from destinations with a mask mandate would still have to continue wearing them. The carrier updated its policy following Singapore Government's latest guidelines that require people to wear masks only in public transport and healthcare facilities. Mask wearing has also become optional at Singapore’s Changi International Airport.

Simple Flying | Related Europe Drops Mask Mandate For Flights And Airports, Loosening Covid Rules Further - CNBC



Aha! Airlines Shut Down After Less Than A Year

US regional airline company Aha! has declared bankruptcy and shut down. The move comes less than a year after the airline launched, and just a month after it was called the fastest growing regional carrier. Using small, 50-seat Embraer planes, the airline connected smaller regional airports in the western US for point-to-point travel. The airline has cited rising fuel costs, lack of aircraft availability and an acute pilot shortage as the reasons for ceasing operations.

Jalopnik | Related After Dana Shutdown, NCAA Begins Audit Of 3 Commercial Airlines - Leadership News



American Airlines Will Start Serving Vegan Cookie Dough Bars

American Airlines has announced a new vegan addition to its in-flight menu. The carrier will now offer plant-based cookie dough bars to passengers flying first class on all its domestic flights. The airline has partnered with Whoa Dough for the allergy-sensitive and gluten-free cookie bars. The bars are created with no artificial ingredients and contain only 150 calories per serving. They are also Dairy-Free, Soy-Free, Egg Free, OU Kosher, and Non-GMO Project Verified.

Simple Flying | Related Alaska Airlines Extends Its Vegan Menu As Fliers Ask For More Plant-Based Options - Vegan Food & Living



Microsoft And Alaska Airlines Partner With Twelve To Advance SAF Production

Alaska Airlines and Microsoft have partnered with California-based chemical technology company Twelve to make sustainable aviation fuel using carbon dioxide, water and electricity as inputs. The collaboration will advance the production and use of Twelve’s E-Jet, a low-carbon jet fuel that has 90% lower emissions than conventional jet fuel. Moreover, the aircraft would not have to be changed in any way to accommodate this new fuel. It is expected that E-Jet will be cost-competitive with traditional jet fuel once it is scaled up.

CNBC | Related Alaska Airlines Makes Significant Investment In Sustainable Aviation Fuel - PR Newswire



White House Explores Adoption Of eVTOL And Drones At Advanced Air Mobility Summit

Earlier this month, the White House Office of Science and Technology organized the Advanced Air Mobility Summit to examine the future of aviation in the US. The summit also explored ways to draft an effective regulatory strategy for responsible and equitable adoption of advanced technologies like electric vertical take-off and landing (eVTOL) aircraft, uncrewed aerial systems, advanced air mobility vehicles and emerging aviation technology in local communities. Security concerns raised by emerging aviation technologies, such as the threat of rogue drones were also discussed.

Passenger Terminal Today | Related AirAsia Continues Pursuit Of Future eVTOL Operations With Skyports Partnership - Aviation Today



Adient’s New 737 Ascent Business And Business-Plus Shine

Automotive seating manufacturer Adient has launched a new version of its Ascent seat for the narrowbody Boeing 737. The premium seats comprise a doored herringbone mini-suite in the second row and a spacious front row Business-Plus suite that features a partner ottoman. The storage space under the ottoman can be used to stow carry-on items as the overhead bins have been taken away in the business class. The seats offer direct aisle access for every passenger, and also feature an electrically operated Champagne bar and a chic marble-effect tabletop.

Runway Girl Network | Related Iberia Taps Recaro For New A350 Business Class Suites - PAXEX.AERO



Chennai Airport Introduces New Passenger-Friendly Services

Chennai Airport has introduced a set of new services to improve passenger experience. It has implemented a new baggage wrapping technology that can be used by passengers within the city as well as with the airport premises. Passengers can also use the airport’s porterage services to help carry their extra baggage. Additionally, the airport has also constructed sleeping pods for travelers in transit. The pods have been optimally designed to allow enough space for an adult and a kid to rest

Curly Tales | Related Samarkand International Airport Completes First Phase Of Digital Upgrades - Asian Aviation




Today's picture comes from @doughertyevan_, showing a British Airways Boeing 787 Dreamliner (G-ZBJH) arriving at Pittsburgh International Airport.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

@INTELSAT just flipped the switch on providing internet connectivity over Indian airspace. They tied up with @NelcoIndia to power their coverage over India. #paxex

Ajay Awtaney @LiveFromALounge


Association News

Registration is NOW OPEN for APEX/IFSA EXPO!

Registration is now open the most comprehensive end-to-end airline passenger experience marketplace in the industry – APEX/IFSA EXPO! On October 25-27 in Long Beach California, join more than 1,500 industry professionals, including airline CEOs, executives, suppliers, and decision-makers from dozens of airlines around the world, in showcasing the latest technologies, products, and content and share unique insights via our thought leadership programming. Click here to register.


Director of Business Development, Technical Products and Services - Spafax

Spafax operates as a supplier and partner in the airline industry of inflight entertainment, media and content. Clients include large airlines such as Delta, American Airlines, Jet Blue, Air Canada, British Airways, Lufthansa, Qatar Airways and many more, where it delivers a wide variety of content solutions, media sales and digital services to them Spafax is now recruiting for a Director of Business Development, based in London.  For more details on this role, click here.


> Quote of the Day

“Despite the valiant efforts of our employees to overcome challenges, and despite great support by our cities and airports – especially Reno-Tahoe and the community there, we arrived at a point where termination of operations was in the best interest of our stakeholders.”

Subodh Karnik, Aha! Airlines CEO
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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