Apex Daily Experience
No Images? Open in Browser

August 30 2022



Today's Top Stories


Sri Lanka To Privatize National Carrier SriLankan Airlines

The Sri Lankan Government has decided to privatize the country's loss-making national carrier as they "can no longer afford to inject money" into running the airline. The government is looking to sell a 49% stake each of the SriLankan Airlines’ catering and ground-handling units in efforts to restructure the state-run carrier, while 51% will be retained under state hold. The aviation minister said the revenue from the sale of the catering operation can be used to pay off debt amounting to $80 million that was obtained by mortgaging its shares.

Deccan Herald | Related SriLankan shares plan with government to privatise airline, claims not taken state funds for last 12 to 14 months - Money Control



Emirates Unveils New Brand Ambassador Gerry The Goose

Emirates' new brand ambassador Gerry the Goose is inviting customers to take a gander at the services of the world’s largest international airline and choose to ‘Fly Better’. Gerry began at the Emirates headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto Untold Studios in London, where initial 3D models of geese were brought to life via CGI. From September, the global ad campaign will be in full flight, aiming to remind customers of Emirates’ ‘impeccable’ travel experience. 

Gulf News | Related Emirates steps up plans for ‘biggest-ever’ fleet retrofit - Arab News



Jet Airways Ready To Fly Again

Jet Airways is ready to start its second innings in India after a gap of nearly two and a half years. The airline has already been granted the operating permit from the Directorate General of Civil Aviation. It carried out the training of the first batch of cabin crew last week at Gurugram center. Jet Airways will begin operations on domestic routes initially, until the airline reaches the 20 aircraft mark required for it to fly international. Jet will not use aircrafts from the older fleet, instead leasing new planes from foreign lessors.

News18 | Related The New Jet Airways Begins Its 1st Round Of Cabin Crew Training - Simple Flying



Aemetis To Supply British Airways And Aer Lingus With SAF

Aemetis has signed a multi-year agreement with International Airlines Group (IAG) to supply sustainable aviation fuel (SAF) to help power British Airways and Aer Lingus’ flights from San Francisco Airport, effective 2025. IAG, the parent company of both British Airways and Aer Lingus, will purchase a total of 78,400 tons of SAF over seven years, enough to reduce CO2 emissions by up to 248,000 tons across the same time period. The SAF will be produced at the Aemetis Carbon Zero plant, powered by 100% renewable electricity and designed to sequester CO2 from the production process.

Travel News Asia | Related Shell and Lufthansa Sign MOU on Sustainable Aviation Fuels - AviationSource



Contemplating The Latest Set Of #PaxEx Questions From Aviointeriors

Italian seat maker Aviointeriors is always up for a new concept. But with CEO Paolo Drago moving on, Avio finds itself at a transition point. They continue to offer mostly retrofit seating products from lightweight low-cost economy through to fully flat bed with direct aisle access. Drago’s last contributions as CEO were the concepts that the company brought to its stand in Hamburg, and particularly Heric — an acronym for “herringbone in cruise” — and Dodo. The idea behind both products is that of flexibility, especially in the growing single-aisle long haul market, where all kinds of ideas on how to arrange the geometry of narrowbody aircraft are floating around.

Runway Girl Network | Related Adient’s new 737 Ascent business and business-plus shine - Runway Girl Network



Therapy Dogs Return To Wisconsin Airport

The Dane County Regional Airport in Madison had to put its pet therapy dog program on pause during the pandemic. But on Friday, which was also National Dog Day, the airport announced the program's return. The pet therapy dogs are trained, credentialed, and qualified to provide stress relief. The dogs also play an important role in airport security. The airport said a K9 from the Dane County Sheriff's Office works at the airport full-time. The airport added that each dog has its own trading card that is available on its website.

The Denver Channel | Related Therapy dogs greet visitors at San Antonio International Airport - KSAT.com



GOL Now Has A Harry Potter Boeing 737

Brazil's largest low-cost carrier, GOL Linhas Aéreas, displayed the customization work on the livery of its Boeing 737 MAX 8. The entire fuselage of the aircraft was decorated with scenes from the world of Harry Potter, which details stunning decals alluding to the airline's partnership with Universal Orlando Resort. Featuring elements from the two themed areas of The Wizarding World of Harry Potter within Universal Orlando's theme parks, the aircraft's new livery includes the Hogwarts Castle, the Hogwarts Express, the Forbidden Forest, and the fierce dragon at the top of Gringotts Wizard Bank in Diagon Alley.

Simple Flying | Related SpiceJet aircraft decked in special livery to commemorate the 44th Chess Olympiad - APN News




Today's picture comes from @sj_seo_photo, showing a Biman Bangladesh Airlines Boeing 737 at Singapore Changi International Airport. Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Thank you to @IntAirport for hosting a fascinating webinar on airport placemaking & the passenger experience. Interesting case studies from @HamburgAirport @JohanBerhin of Green Furniture Concept & Luke Kendall of @Chapman_Taylor #cx #airports #PaxEx #placemaking

Helena Hill @HelenaHillUXCX


Association News

Registration is NOW OPEN for APEX/IFSA EXPO!

Registration is now open the most comprehensive end-to-end airline passenger experience marketplace in the industry – APEX/IFSA EXPO! On October 25-27 in Long Beach California, join more than 1,500 industry professionals, including airline CEOs, executives, suppliers, and decision-makers from dozens of airlines around the world, in showcasing the latest technologies, products, and content and share unique insights via our thought leadership programming. Click here to register.


> Quote of the Day

“The government is looking to sell a 49 per cent stake each of the Sri Lankan Airlines' catering and ground-handling units in efforts to restructure the state-run carrier, while 51 per cent will be retained under state hold. This restructuring is essential as the government can no longer afford to inject money into running the airline. Annually the government has been providing the airline between $80 billion to $200 billion to run its operations.”

Nimal Siripala de Silva , Sri Lankan Aviation Minister
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from apex.aero.

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2022. All rights reserved.