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September 6, 2023



Today's Top Stories


easyJet, Airbus & Rolls-Royce Form Hydrogen Flight Alliance

A coalition of aviation and renewable energy firms, including easyJet, Airbus, and Rolls-Royce, has formed the Hydrogen in Aviation (HIA) alliance to promote hydrogen’s potential in decarbonizing air travel. HIA asserts that with government investment in research, infrastructure, and regulatory support, the UK could lead in hydrogen-powered flights. They believe hydrogen aviation could contribute £34 billion annually to the UK by 2050. As hydrogen fuel’s only byproduct is water, it is seen as a promising carbon-neutral fuel.

Yahoo | Related easyJet Partners With Industry To Accelerate Hydrogen Aviation Development - Simple Flying



Lufthansa’s Eurowings Discover Rebrands As Discover Airlines

Lufthansa’s leisure airline Eurowings Discover has been rebranded as Discover Airlines, introducing a fresh brand identity and livery. This rebrand signifies “quality, joy, and ease.” Operating from Frankfurt and Munich, the carrier’s aircraft will sport the new design, which uses shades of blue to symbolize the sky and water, and yellow highlights to represent the sun. The airline will also introduce adjustments to its on-board services and revamp its digital platforms. Additionally, the airline’s fleet is set to expand by 2024.

Runway Girl Network | Related Lufthansa Groups’ leisure airline Eurowings Discover becomes Discover Airlines - Aviation24.be



The UK Takes Aim At Low-Cost Airline Pricing

The UK government’s initiative to enhance online transparency may scrutinize UK airlines for incorporating concealed fees and extra charges. This practice reportedly costs consumers over $1 billion annually. According to the BBC, the government has launched a consultation into “drip pricing”, a practice where final price at checkout is higher than initially advertised due to the extra but necessary fees. The consultation, which will also study the practice of fake reviews and misleading labels, is expected to be completed in six weeks.

Simple Flying | Related Airlines could face crackdown on hidden fees - BBC News



Emirates & United Expand Codeshare Partnership To Include Mexico Flights

Emirates has expanded its codeshare cooperation with United to include nine Mexican destinations. Beyond Mexico City, which Emirates already services, the airline now offers eight additional Mexican locations. This development marks Mexico as the first non-US country in the growing codeshare network between Emirates and United. Tickets for these new destinations are available from 14 September. The extended Mexican network is expected to attract travelers from the Middle East, India, and South Africa, with popular destinations including India, Israel, UAE, and South Africa.

Jetline Marvel | Related Emirates Expands United Airlines Codeshare To Boost Mexico Connectivity - Simple Flying



Singapore Airlines Reopens Hong Kong, Taipei Lounges

Singapore Airlines has reopened its Hong Kong and Taipei SilverKris lounges to its passengers and Star Alliance members, including Virgin Australia Velocity Platinum and Gold frequent flyers on Singapore Airlines flights. This marks the full restoration of Singapore Airlines’ first and business class lounge network. However, lounge opening hours are currently limited and some facilities, like restrooms and showers in the Hong Kong lounge, are closed for renovations.

Executive Traveller | Related Collinson partners with Singapore Airlines to offer passengers Airport Lounge Access - Travel Daily Media



LAX Completes $2.3 Billion Delta Sky Way Project

The $2.3 billion Delta Sky Way at LAX project has finished its final phase, completing 18 months ahead of its original 2024 deadline due to reduced passenger numbers from the pandemic. Initiatives include a centralised check-in lobby, enhanced security points, baggage claim areas, a dedicated Delta One check-in space, and a new Delta Sky Club. New moving walkways have been introduced, connecting Terminal 3 to the Tom Bradley International Terminal. The project began in 2017 when Delta transferred its operations to Terminals 2 and 3 from Terminals 5 and 6.

Business Traveller | Related LAWA & Delta open US$2.3bn Delta Sky Way Project - Passenger Terminal Today



SSP To Open 10 Food & Beverage Units Across Sweden

SSP Group has partnered with Swedavia to launch 10 food and beverage units at Swedish airports. Four Gateau artisan bakery units, blending French baking with Swedish flavors, will open at Stockholm Arlanda. The design mimics traditional Swedish coffee houses. Luleå Airport will feature Cornelius Coffee, Craft n’ Draft offering a variety of beverages, and Kiosk. Malmö Airport will host Husman, focused on traditional Swedish food, Bistro & Bar, Fika, and Kiosk. All units align with sustainability goals, emphasizing vegan, vegetarian, gluten-free options, and the use of local and recycled materials. The ventures aim to provide authentic Swedish culinary experiences to travelers.

Passenger Terminal Today | Related Narita International opens Japan Food Hall in Terminal 2 - Passenger Terminal Today




Today’s picture comes from @fstop.aviation, showing a Qatar Airways Airbus A350 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Thanks @lufthansa for paying me 250€ in compensation plus all costs to enjoy an evening in lovely #Frankfurt. Luckily not too disrupting to me, making this the second case on a short trip. @tarom_ro also owes me €250. Let’s see how each handles my claims #PaxEx

Andreas Spaeth @SpaethFlies


Association News

APEX/IFSA Global EXPO - Register now!

APEX/IFSA Global EXPO, co-located with FTE Global, is where the largest gathering of airline executives from around the world come together to network, forge new partnerships, share unique insights, collaborate and meet with the top exhibitors demonstrating the latest innovation and technology. Join us in Los Angeles for the most comprehensive end-to-end airline passenger experience marketplace in the industry from 19-21 September. Click here for more details.


> Quote of the Day

“There is no doubt that the UK has the potential to become a world leader in hydrogen aviation, which could bring with it a £34 billion per annum boost to the country’s economy by 2050, but in order to capture this opportunity, rapid change is needed and the time to act is now."

easyJet CEO Johan Lundgren
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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