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September 9 2022



Today's Top Stories


United Airlines Increases Its eVTOL Options With Eve Order

United Airlines has announced a major investment in electric vertical take-off and landing (eVTOL) technology. The airline has invested $15 million in Eve Air Mobility, alongside a conditional purchase agreement. The agreement covers a total of 200 four-seat electric aircraft, and includes the option for another 200. Deliveries are expected to begin in 2026. The partners will also collaborate for the development, use and application of Eve's aircraft and the urban air mobility ecosystem. United had recently also committed to purchase 100 aircraft from Archer Aviation.

Simple Flying | Related Archer Receives $10 Million Pre-Delivery Payment From United Airlines For 100 eVTOL Aircraft - BusinessWire



Emirates A350 Fleet To Fly With Thales’ AVANT Up IFE

Emirates has chosen Thales’ next-generation in-flight entertainment (IFE) system AVANT Up for its new fleet of Airbus A350 aircraft. Emirates has ordered 50 Airbus A350-900 aircraft. Deliveries are scheduled to begin in 2024. Thales’ AVANT Up features 4K QLED HDR IFE screens that use Samsung’s QLED technology for an optimal cinematic in-seat viewing. It also offers highly integrated personalisation features, two Bluetooth connections, built-in Wi-Fi to pair multiple devices, and supports up to 70 watts of in-screen charging for passenger devices.

Inflight | Related Finnair’s New IFE System Wins International Red Dot Award - Inflight



Industry Leaders Gather At FTE Global In Las Vegas

Over 1,000 senior industry figures representing airlines, airports, government agencies, industry vendors, technology giants and startups have gathered in Las Vegas this week for the Future Travel Experience Global 2022 show to learn, collaborate and be inspired on their next moves to transforming the industry’s approach to the passenger experience, business performance and sustainability strategies.

FTE Global | Related Message From Rosemary Vassiliadis, Director of Aviation, Harry Reid International Airport - Future Travel Experience 



Air Canada CEO On Embracing Technology To Create Personalized Experiences

During an exclusive interview with Dr. Joe Leader, CEO, APEX/IFSA, Michael Rousseau, President and CEO, Air Canada, shared his fascinating leadership insights. “We embrace technology to make the customer experience much more personal, using data to market individually to each customer,” he said. “We were an early adopter of AI, which has given us a very strong forecasting tool to look at future demand. We’re using AI in many different areas to make us more efficient and do a better job for our customers. We are also focused on putting more control in the customer’s hands, while giving our employees much more real-time information on the customers they are serving.

Future Travel Experience | Related Air Canada Marks its 85th Anniversary - Breaking Travel News



JSX CEO Gives Starlink In-flight Internet Updates At FTE Global

JSX expects to begin operating its first passenger-carrying flight featuring SpaceX's Starlink in-flight connectivity (IFC) service by October, according to comments made by CEO Alex Wilcox at the FTE Global event this week. Praising the technology, Wilcox mentioned that even with the technology still in testing mode, JSX staff were able to use it as an alternative to airport internet service during a recent internet service outage at Hollywood Burbank Airport. It is expected that the Starlink Wi-Fi solution will be on every JSX airplane by the end of this year.

Aviation Today | Related Euroconsult Releases In-Flight Connectivity Report - Payload



Bluebox To Provide Wireless Digital PaxEx On Jetstar

Bluebox Aviation Systems and Jetstar Group have announced an agreement to deploy Bluebox’s digital passenger experience, Blueview, on Jetstar’s Airbus fleet. The platform will be marketed to passengers as Jetstar Entertainment and is expected to be deployed in the aircraft over the next few months. To deliver Jetstar Entertainment, Blueview will be deployed in two formats: as part of an Airbus Airspace Link installation on new aircraft entering Jetstar’s fleet, and on Bluebox’s portable wireless system, Bluebox Wow, for Jetstar’s existing A320/A321CEO aircraft. This will ensure a consistent passenger experience across the fleet.

LARA News | Related  Qatar Airways Picks Inmarsat GX For Super Wi-Fi Service On 787s, MAX 10s - Paxex.Aero



Airbus’ A350 NPS Variant: Lower Weight, More MTOW And Bigger Cabin

Airbus is planning to transition the A350-900 and -1000 to a new production standard (NPS) by 2024. NPS will include reducing the airframe weight, improving performance, and making the cabin longer and wider. The NPS A350s will have a significant weight reduction of up to 1.2t, a 3t maximum takeoff weight increase, and enhanced performance. They will also offer an extra 35” of cabin length and expect to add up to thirty extra seats.

Runway Girl Network | Related Not For Triskaidekaphobics: British Airways Takes Delivery Of 13th Airbus A350-1000 - Simple Flying




Today's picture comes from @abeiation, showing a United Airlines Boeing 737 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Stellar views of the Las Vegas Strip and Allegiant Stadium climbing out of @LASairport on @SpiritAirlines tonight. #transportals #paxex

Seth Miller @WandrMe


Association News

Registration is NOW OPEN for APEX/IFSA EXPO!

Registration is now open the most comprehensive end-to-end airline passenger experience marketplace in the industry – APEX/IFSA EXPO! On October 25-27 in Long Beach California, join more than 1,500 industry professionals, including airline CEOs, executives, suppliers, and decision-makers from dozens of airlines around the world, in showcasing the latest technologies, products, and content and share unique insights via our thought leadership programming. Click here to register.


Director of Business Development, Technical Products and Services - Spafax

Spafax operates as a supplier and partner in the airline industry of inflight entertainment, media and content. Clients include large airlines such as Delta, American Airlines, Jet Blue, Air Canada, British Airways, Lufthansa, Qatar Airways and many more, where it delivers a wide variety of content solutions, media sales and digital services to them Spafax is now recruiting for a Director of Business Development, based in London.  For more details on this role, click here.


> Quote of the Day

“Our agreement with Eve highlights our confidence in the urban air mobility market and serves as another important benchmark toward our goal of net zero carbon emissions by 2050 – without using traditional offsets. Together, we believe our suite of clean energy technologies will revolutionize air travel as we know it and serve as the catalyst for the aviation industry to move toward a sustainable future.”

Michael Leskinen, President of United Airlines Ventures
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The next newsletter will be out on Monday.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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