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September 12, 2023



Today's Top Stories


SWISS Finalizes A350 Layout With 3 First Class Seats

SWISS has confirmed the cabin configuration for its Airbus A350-900s, nine months after announcing the order of five A350s to replace its A340s. The new aircraft will have a 4-class layout, accommodating 242 passengers in total: 156 in economy, 38 in premium economy, 45 in business, and 3 in first-class section. This premium-heavy layout reinforces SWISS’s position as a leading premium airline and responds to growing demand in leisure travel. The new configuration contrasts with parent company Lufthansa’s A350-900s, that are less premium-heavy.

Simple Flying | Related Swiss locks in new A350 first, business class layout - Executive Traveller



Vietnam Airlines Orders 50 Boeing 737 MAX 8 Aircraft

Vietnam Airlines has ordered 50 Boeing 737 MAX 8 aircraft, worth $7.8 billion at list prices, as revealed during a meeting between US President Joe Biden and Vietnam Prime Minister Pham Minh Chinh. This significant order, part of the airline’s 2025-2030 fleet strategy, marks a switch from its current all-Airbus narrow-body fleet of 68 aircraft. Dang Ngoc Hoa, Chairman of the Board of Directors of Vietnam Airlines, said the new fleet would support positive recovery momentum, extend high-quality service on domestic and Asian routes, and modernize their fuel-efficient fleet.

One Mile At A Time | Related Vietnam Airlines and Boeing close deal for 50 737 MAX aircraft - Aviation Source News



Pegasus Announces Climate Programme Partnership With CHOOOSE

Pegasus Airlines has partnered with climate tech company CHOOOSE to enable travelers to estimate and address their flight emissions by supporting verified climate solutions. Güliz Öztürk, CEO of Pegasus Airlines, stated that the airline is committed to achieving net-zero carbon emissions by 2050 and reducing carbon emissions per revenue passenger kilometers by 20% by 2030 compared to 2019 levels. The new platform will allow passengers and corporate travel managers to voluntarily contribute to projects that advance climate action worldwide, including supporting Sustainable Aviation Fuel.

Future Travel Experience | Related Pegasus Airlines Launches Climate Tool To Help Passengers Estimate Their Carbon Impact - Simple Flying



SkyFive Advances A2G Connectivity Projects In EMEA

SkyFive, a German company specializing in air-to-ground (A2G) inflight connectivity, is making progress in its global operations with active projects in several countries and a recent technology verification activity with Japan’s Softbank. SkyFive developed Dragonfly, a small A2G module that can be embedded in aircraft communication systems, and has successfully integrated it into Flightcell’s DZMx terminal. SkyFive expects the first A2G-fitted aircraft to enter commercial service in the Middle East by early 2024 and has strategic partnerships with Jetex and Saudi Telecom Company. The company also aims to support the helicopter and electric vertical take-off and landing (eVTOL) aircraft markets, and is considering entering the US market.

Runway Girl Network | Related stc, SkyFive Partner to Intro Broadband Inflight Connectivity to MENA - The Fast Mode



Singapore Airlines’ New Australian Menus

Singapore Airlines is introducing new first and business class dishes exclusive to flights from Australia, created by Chef Matt Moran, a member of Singapore Airlines’ International Culinary Panel. The rotating menus, debuting in October, will feature dishes like lobster linguini, blue eye cod soup, and mud crab with apple and cucumber. This marks Moran’s 20th year with Singapore Airlines, during which he has created more than 200 dishes. Antony McNeil, Singapore Airlines’ Food & Beverage Director, praised Moran's role in guiding the culinary offering for the Australian market and championing quality Australian ingredients to an international audience.

Executive Traveller | Related Singapore Airlines Is Serving Meals In Paper Boxes For Premium Economy & Economy Class Passengers During March Trial - LoyaltyLobby



Alltheway Leverages SITA Technology To Power Doorstep Baggage Delivery Service

French startup Alltheway is using SITA technology to provide home and hotel baggage collection services in Paris. This service allows passengers to have their bags collected, checked in, and delivered directly to their destination. The service will soon include airport carousel bag pick-up and city delivery. Alltheway and airlines can track bags on and off the airport using SITA Bag Journey. The Alltheway app shares real-time baggage tracking information with passengers. The service meets the growing demand for off-airport baggage services, allowing travelers to move across the city without being burdened by their luggage.

Passenger Terminal Today | Related SITA technology to power French start-up Alltheway’s new doorstep baggage delivery service - TravelDailyNews International



White House Announces $26 Million In Funding To Improve Aviation Safety

The White House announced $26 million in new funding for the FAA to improve U.S. aviation safety after a series of near-miss incidents and is urging Congress for more funds. The FAA will spend $10 million to improve controller situational awareness, $8 million to expand its terminal automation system, and $8 million to deploy a runway incursion memory aid device to 72 additional airports. The FAA is also seeking recommendations on requiring cockpit-alerting technologies to reduce runway safety events and is facing a shortage of air traffic controllers. The White House nominated Michael Whitaker as the new head of the FAA.

Skift | Related US Government Investing $26M To Tackle Close Call Incidents Between Airplanes - Simple Flying




Today’s picture comes from @zonaaviation, featuring a Frontier Airlines Airbus A320neo aircraft, with the ‘Kenai the Beluga Whale’ plane tail.

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Association News

APEX/IFSA Global EXPO - Register now!

APEX/IFSA Global EXPO, co-located with FTE Global, is where the largest gathering of airline executives from around the world come together to network, forge new partnerships, share unique insights, collaborate and meet with the top exhibitors demonstrating the latest innovation and technology. Join us in Los Angeles for the most comprehensive end-to-end airline passenger experience marketplace in the industry from 19-21 September. Click here for more details.


> Quote of the Day

“Through their carefully conceived spatial design, all our seating classes aboard our aircraft will offer our guests a totally new and unparalleled air travel experience from 2025 onwards.”

SWISS CCO Tamur Goudarzi Pour
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The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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