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October 16, 2020



Today's Top Stories


EASA Clears Boeing 737 MAX to Return to Skies Before 2021

Patrick Ky, executive director of the European Union Aviation Safety Agency (EASA), said that Boeing’s changes to the 737 MAX are sufficient, adding that the aircraft can be cleared to fly before 2021. A third sensor, which adds redundancy should one or both of the angle-of-attack sensors on the MAX fail, will only be ready in 20 to 24 months and will need to be installed on all 737s, including the larger 737 MAX 10 variant when it debuts. EASA should release a draft airworthiness directive next month, which will be followed by four weeks of public comment.

Bloomberg | Related FAA lists proposed changes for 737 MAX return to service — Flight Radar 24



[VIDEO] APEX Weekly Wrap: Airline CEO Shuffles and Using Data to Manage Risk Volatility

This week special guest Elise Weber, co-founder and chief sales and marketing officer at Skytra, explains how the London-based startup, which is a wholly owned subsidiary of Airbus, is using data sets to help the air travel industry risk manage its revenue volatility. Hosts Maryann Simson and Seth Miller also reflect on a week of leadership changes following news that the CEOs of both British Airways Virgin Australia will step aside. Space nerds are in for a treat with a segment on Relativity Space’s new 120,000-square-foot factory in Long Beach, California, where the SpaceX challenger has begun production of its first Terran 1 rocket, made from 95% 3D-printed parts.




Immfly and GetYourGuide Partner on In-Flight Booking Tool for Destination Experiences

A new service from Immfly and GetYourGuide allows airline passengers to plan their trip by booking destination experiences during their flight. “Immfly integration means the service is available to airlines both via wireless and seatback systems,” Immfly’s marketing director, Sotiris Damianos, told APEX Media, adding that the service is designed to operate in the absence of in-flight Wi-Fi. When the aircraft touches down at the airport, “4G cellular connectivity is established to enable immediate reconciliation, and the customer receives their voucher in a confirmation mail,” he explained.

APEX Media | Related What We’re Made Of: Jimmy M. von Korff, Immfly — APEX Media



AirFi, Spafax Partner for Next-Gen IFE Content, Advertising Solutions

Global entertainment and media agency Spafax and portable wireless IFEC systems provider AirFi announced today that they are collaborating on an integrated airline advertising analytics tool leveraging the latest AI technology to combine behavioral datasets with airline passenger demographics. Tapping into the vast amount of data generated from the AirFi system, this tool will give insight into the purchasing characteristics of passengers and allow Spafax’s media portfolio and brand partners targeted and personalized digital opportunities displayed directly on passengers’ connected devices.

APEX Media | Related Spafax’s Buzz Set to Break the IFE Content Cycle, Increase Flexibility — APEX Media



British Airways Hit With $26M Fine for Data Breach

British Airways finally knows just how much its massive 2018 data breach will cost. The carrier was assessed a nearly $26-million penalty for failing to protect the personal details – including names, addresses and payment card information – of more than 400,000 customers. This is the largest fine ever issued by Britain’s Information Commissioner’s Office but also much lower than it could have been; initial expectations pegged the penalty at $237 million.

Business Travel News Europe | Related British Airways breach: How did hackers get in? — BBC



Air Canada CEO Calin Rovinescu to Retire in February 2021

After more than a decade leading Air Canada, CEO Calin Rovinescu will retire in February. He is to be succeeded by deputy CEO and CFO Michael Rousseau. Rovinescu is the latest in a string of major global airline CEOs to depart in the COVID era; earlier this week British Airways and Virgin Australia announced similar transitions. Even as he departs Rovinescu expects that many of the structural changes he initiated with respect to capacity and staffing will continue “for the next several years before we rebuild from that smaller footprint.”

BNN Bloomberg | Related Air Canada and Transat A.T. Inc. Conclude Amended Transaction for Combination of the Two Companies — Air Canada



United Airlines Reports $1.8 Billion Loss for Q3

United Airlines saw an 84% drop in passenger revenue for the third quarter compared to 2019 and incurred a loss of $1.8 billion. But CEO Scott Kirby sees some potential for recovery as testing programs ramp up (the carrier’s SFO-based program launched on Thursday) and other indicators begin to improve. Describing the situation as the “end of the beginning” of the troubles, Kirby believes that a 50% recovery target is viable into 2021, with a stronger recovery requiring a vaccine and other, broader improvements in public health policy.

USA Today | Related Earnings Preview: American Airlines (AAL) Q3 Earnings Expected to Decline — Yahoo Finance





"A 'pilot halo' rainbow on my Alaska Air flight last week. It’s nice to see a glimmer of a rainbow on the horizon of flight!" Captured by @joepleader (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Today we celebrate a significant milestone with the resumption of our 100th destination – #Sofia. With more than 700 weekly flights across six continents and the latest health and safety technology on board and in HIA, you can #TravelWithConfidence with #QatarAirways.

Qatar Airways @qatarairways


Association News

APEX EXPO Taking Place October 18-21, 2021

Save the date: the next edition of APEX EXPO will take place from October 18 to 21, 2021, in Long Beach, California. Join airline CEOs, executives and decision makers as they share unique insights, and meet with more than 300 exhibitors demonstrating the latest innovation and technology that shapes the future of the end-to-end passenger experience. Interested in exhibiting at APEX EXPO? Contact APEX’s director of Sales Desiray Young.


> Quote of the Day

“It’s critical we effectively leverage every stage of our customers’ journeys to engage and inspire them.”

Emil Martinsek, chief marketing officer, GetYourGuide
Read the article


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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