Apex Daily Experience
No Images? Open in Browser

October 25, 2022



Today's Top Stories


Airbus says that a wider A350 will lead to “more space and more choice”

APEX/IFSA EXPO kicked off today with a media briefing by Airbus Vice President of Cabin Marketing, Ingo Wuggetzer.  As part of it, Ingo Wuggetzer outlined some of the enhancements to the Airbus A350. The A350 will  have a wider cabin, at four inches greater width as well as a 35 inch longer cabin, the result being “more space and more choice.”  As a result of this, airlines have potential to offer greater privacy in their premium cabins, and to choose between the current nine abreast or ten abreast configuration in economy. Another A350 innovation is electro dimmable windows, which block 99.99% of visible light, giving a true night time experience allowing passengers to sleep better.

APEX Media | Related

Airbus Completes Assembly of First Future Wing Prototype - Assembly



Inmarsat Aviation's Niels Steenstrup on the passenger experience survey

Coinciding with APEX/IFSA EXPO Inmarsat announced the release of the 2022 Passenger Experience Survey. APEX Media sat down with Inmarsat Aviation President, Niels Steenstrup to learn more. According to Niels Steenstrup, "We saw the greatest numbers yet of passengers wanting to connect and seeing Wi-Fi as important to them when they fly – more than three-quarters said so. We’ve been surveying passengers for six years now, so this really shows how much passengers’ expectations have changed since the pandemic, and how much the IFEC industry needs to do to keep pace with this. The report also explores expectations around price, advertising, speeds, and more."

APEX Media | Related

Inmarsat: Air Passengers’ Confidence Eight Times Higher Than a Year Ago, 83% Worldwide Now Happy to Fly - Business Wire



“Flexible thinking and collaboration” are key - OneWeb

OneWeb and Panasonic Avionics Corporation (PAC) announced a deal last week to market, sell, and deliver OneWeb’s high-speed, Low Earth Orbit (LEO) Connectivity to commercial airlines worldwide. OneWeb VP Mobility Services, Ben Griffin talked to APEX Media about why partnerships of this sort will be key moving forward. “The only way to provide airlines and passengers with faster, more consistent and truly global broadband service is with a variety of technologies and partnerships,” OneWeb VP Mobility Services, Ben Griffin told APEX Media on the eve of the Expo. “Leveraging the power of existing networks and augmenting them with the clear benefits of LEO is the way forward.”

APEX Media | Related India's most powerful rocket launches 36 OneWeb internet satellites into orbit - Space.com



BBC Studios Celebrates BBC UK centenary at APEX/IFSA Expo

Whether you know them for their award-winning Planet franchise, fan-favorites like Dr. Who, Sherlock and the long-running Eastenders or their bevy of top tier children’s series, the British Broadcasting Corporation (BBC) has been showcasing the best of British content around the globe for 100 years. Celebrating that milestone in high style,BBC Studios unveiled a centenary-themed Expo booth this morning at the APEX/IFSA Expo in Long Beach. “We are delighted to be celebrating the BBC’s Centenary with our airline partners attending this year’s APEX/IFSA Expo, many of which have brought BBC content to audiences as part of their IFE throughout the years,”BBC Studios’ Vice President, Out of Home, and longtime APEX board member, Zina Neophytou told APEX Media.  

APEX Media | Related

BBC centenary: The funniest moments and blunders - Tech Advisor



Burrana puts an end to passenger “battery anxiety” with APEX award-nominated RISE Power solution

While in-seat power might not be the the first thing you think of when talking about inflight entertainment innovations, David Pook, Burrana’s VP Marketing and Sales Support, says that keeping passengers powered up and connected has never been more important. “No matter the demographic or which airline they are flying, power is more important to flyers than ever right now,” Pook told APEX Media. Noting that in-seat power has also become a hygiene factor for many post-pandemic era passengers, Pook adds that power is no longer a “surprise and delight” to see onboard, but a necessity — not just for passengers, but airlines as well.

APEX Media | Related Global Connected Aircraft Market to Attain Value of USD 10.2 Billion by 2028 | In-Flight Entertainment to Generate Revenue of USD12.3 Billion by 2028 - Vantage



Safran: Digitization, revenue generation, environmental impact key IFEC trends

Safran Passenger Innovations will once again be exhibiting at APEX/IFSA EXPO.  APEX Media caught up with Ben Asmar, Vice President, Products  & Strategy, on the future of the industry.  He talked how digitization of the cabin, revenue generation and the environmental impact are the key IFEC features that airlines are most focused on going into the second half of this decade. "At Safran Passenger Innovations, we have always been focused on reducing the impact of our system on the operation of the aircraft, while still providing a fully featured system.  In each generation of hardware, we have removed weight and reduced power consumption and we plan to keep doing that as we design next generation systems."

APEX Media | Related Safran’s SPI observes increase in airline RFPs for IFEC - Runway Girl Network



Apios to unveil LCC ready passenger content system

UK start-up Apios will be at APEX/IFSA EXPO for the first time this year, showcasing the new ‘Reflect’ product. This is a low cost, low weight passenger content system, with particular relevance for LCCs. From the passenger’s perspective, Reflect takes the form of a 13 inch screen that sits on the back of his or her seat, so it’s almost double the size of the largest (6.8 inch) smartphone screen.  At the most basic level, the passenger scans a QR code on the back of the seat, to sync his or her smartphone to the screen.  S/he can then cast content (for example, shows that have been downloaded from Netflix) onto it, while the airline captures the passenger’s digital footprint.

APEX Media | Related In-Flight Entertainment Market Regional Outlook, Challenges and Opportunities by 2020-2030 - Market Research Future




Today's image comes from Instagram user SpeedbirdHD, who took this excellent shot of a United Dreamliner at SFO Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

It’s a beautiful, sunny morning here in Long Beach, and we’re so excited that it’s officially DAY ONE of #APEXIFSAEXPO! ☀️ Be sure to visit our website to see the event schedule & for more information while you’re here: http://bit.ly/3bU0gQd



> Quote of the Day

"We were happy to see that regardless of geography, age, or reason for traveling, air passengers’ confidence has grown enormously across the board – with travelers 8 times more confident flying than this time last year. "

Inmarsat Aviation President, Niels Steenstrup
Read the article


We'll be back tomorrow with the second of our APEX / IFSA dailies



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from apex.aero.

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2022. All rights reserved.