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October 27, 2021



Today's Top Stories


Breeze Airways Receives First A220, Debuts “Nicest” Seats

Launched in May, Breeze Airways has taken delivery of the first of 80 A220 aircraft it has on order with Airbus. The A220 will begin commercial service in the second quarter of 2022 and will open up new revenue opportunities due to its nine rows of “Nicest” Safran Z600 seats, which take up nearly half the real estate in the 126-seat cabin. Breeze Airways CEO David Neeleman said that passengers booking “Nicest” seats can upgrade from the aircraft’s “Nicer” offering from between $25 and $50 each way. The routes Breeze's A220s will fly are to be announced early next year.




Alaska Air to Help ZeroAvia Develop Hydrogen-Electric Aircraft

Alaska Air is collaborating with ZeroAvia to develop a hydrogen-electric powertrain for a 76-seat regional aircraft. The announcement sees Alaska Air join the growing list of ZeroAvia investors, including The Climate Pledge Fund and Breakthrough Energy Ventures. The carrier will initially deploy up to 50 of ZeroAvia’s kits to convert regional aircraft to hydrogen-electric power, starting with its Q400 aircraft. The companies are aiming to scale ZeroAvia’s current powertrain to create the ZA2000, an engine family capable of producing 2,000 to 5,000 kilowatts of power with a 500-mile range.

ZeroAvia | Related Sustainable Flying: What Options Are There For Net-Zero Flights? – Simple Flying



FAA Selects SITA’s Datalink Solution to Manage US Oceanic Airspace

The Federal Aviation Administration (FAA) has awarded SITA a contract to manage air traffic across US oceanic airspace using its Future Air Navigation System (FANS-1/A)-based datalink solution. It allows air traffic controllers to communicate with pilots in almost real time using up to 1,200 digital text messages per hour. The solution also provides a more accurate picture of where an aircraft is, which paves the way for air traffic control to reduce the separation between jets and thus deliver greater airspace capacity.

SITA | Related Is it time to disband the Organised Track Structure? – NATS



Norwegian to Lease 13 Boeing 737-800NGs

Norwegian has signed Letters of Intent regarding the lease of 13 Boeing 737-800NG aircraft. The contracts will range from five to eight years in length depending on the age of the jets. The airline said to ensure it is operating the most sustainable fleet possible that it “has the right, under some of the leases, to substitute the subject 737-800 NG aircraft for new technology narrow-body aircraft from either Boeing or Airbus.” The first aircraft is expected to be delivered during the fourth quarter of this year, and Norwegian hopes to have received all 13 by the end of the first quarter of 2022.

Aerotime | Related Norwegian Air removes restriction on use of rewards scheme points – Travel Weekly



Qantas to Open Pop-up Lounge at Darwin Airport

On November 1, Qantas will open a pop-up lounge at Darwin Airport for passengers traveling on its flagship kangaroo routes from Sydney and Melbourne to London. The airline will take over the Catalina Lounge at Darwin Airport for the next six months, with Boeing 787 flights between Australia and the UK substituting Singapore and Perth for Darwin as a 90-minute stopover. The lounge has a capacity of 100, but Qantas can increase this by adding more seating. Visitors can choose to enjoy a “Top End Lemonade” mocktail on arrival and tuck into a serviced buffet, which will draw on “local culinary influences.”

Executive Traveller | Related Qantas to resume A380 services from April 2022 – Business Traveller



AA Simplifies AAdvantage Loyalty Program

American Airlines (AA) has redesigned its AAdvantage loyalty program so that one AAdvantage mile earned equals one Loyalty Point. From next year, members can earn status by flying, using an AAdvantage credit card or spending with an AAdvantage partner. The program is also replacing its elite choice rewards with Loyalty Choice Rewards, which are available to those that earn Platinum Pro status or higher and fly at least 30 flights on American or partner airlines. Rewards include an Admirals Club day pass, systemwide upgrades or bonus AAdvantage miles. 

American Airlines | Related JetBlue revamps website to avoid confusion with new partner American Airlines – CNBC



JFKIAT, Hudson Launch Automated Retail Concept at JFK

JFKIAT, the operator of Terminal 4 at John F. Kennedy International Airport (JFK), has launched a multi-brand retail concept with travel retailer Hudson that offers contactless 24/7 access to products from brands including Apple, Beats, Bose and Burt’s Bees. It also features the first-ever “Automated Teddy Machine” from retailer Build-A-Bear Workshop, which gives shoppers the ability to customize toys with exclusive New York City apparel. JFKIAT has already introduced a vending-style retail experience at Myrtle Beach International Airport.

Moodie Davitt Report | Related How Vending Machines Reshape Retail and F&B Sectors – Indian Retailer





Airbus Americas chairman and CEO Jeffrey Knittel and Breeze Airways CEO David Neeleman toasting the first Breeze A220. Captured by @airchivesloan.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Hey @Delta – pretty big ⚾ ball series starts tonight! One of our favorite cities vs one of yours. Care to make a friendly lunch wager? 😊

United Airlines @united


Association News

Job Vacancy: Spafax is Looking for an SVP Technical Services at The Hub

Spafax is recruiting for an SVP Technical Services based at The Hub, its content post-production facility in California. The SVP Technical Services will be required to lead the management team, people and performance at The Hub. The role includes managing the facility's profitability and processes, liaising with clients and developing The Hub's business to serve more content companies and airlines. The candidate will also help to lead the implementation of two major transformation projects and any future technical innovations. To apply, please send your resume to this address.


> Quote of the Day

"The current solutions aren’t truly touchless because passengers are still required to press the screens on their personal electronic devices."

Jennifer Coutts Clay, J. Clay Consulting
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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