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October 30, 2020



Today's Top Stories


[VIDEO] BUZZ Products’ Luxurious Approach to PPE

Find out why Simon Yaffe, director of Sales at BUZZ Products, has coined 2020 “the year of reflection” in this week’s episode of the APEX Weekly Wrap. In his interview, Yaffe explains how BUZZ has been helping its airline clients introduce PPE into their amenity kits, while still creating a sense of luxury. Hosts Maryann Simson and Seth Miller also discuss All Nippon Airways’ announcement regarding a new airline as part of its restructuring plans, IATA’s Global Accessibility Symposium, WestJet’s new Elevation Lounge at Calgary Airport and more.




Retail inMotion and e-Mersion Partner For In-Flight Retail Platform

Expect to see more magazines going digital on board under a new partnership between Retail inMotion (RiM) and e-Mersion Media. RiM now holds exclusive global rights for distribution of the immersive content platform on planes and trains. e-Mersion aims to move beyond traditional print magazines and digital pdfs to provide bespoke, mobile solutions that truly engage with customers. RiM hopes that by pairing the platform with its significant in-flight retail experience, it will deliver a solution that is not only entertaining to passengers, but also a profit center for the airline.

TR Business | Related Etihad Partners With Retail inMotion to Further Buy-on-Board Options — APEX Media



United Airlines Adds App Accessibility for Visually Impaired Travelers

United Airlines released an update to its mobile app this week with a strong focus on easing the travel process for passengers with visual disabilities. The carrier increased color contrast, added more space between graphics, and reordered how information is displayed to better integrate with screen reader technologies. "These new accessibility enhancements are part of our continuing commitment to level the playing field, unlock all the customer benefits of our app and give people with disabilities more independence while traveling,” said Linda Jojo, executive vice-president for Technology and chief digital officer.

United | Related PIT Trials New Solutions for Visually Impaired Travelers — APEX Media



How COVID-19 Is Influencing Food Trends on the Ground and in the Air

LSG Group, which issued its annual report on food trends for 2020 back in January, had its experts go back and use new market and consumer data to look at those trends through a COVID-19 lens. Among the findings were that the “digital food” trend, which includes new strategies for food delivery in airports, and mindfulness have become more important. “There’s a growing interest in products that are rich in vitamins, nutrients and other products to boost the immune systems,” noted a spokesperson for LSG.

APEX Media | Related Airport Food Delivery Trend Picks Up During Pandemic — APEX Media



JetBlue Picks Northwell Direct for Long-Term COVID Support

JetBlue is adding a clinical layer to its COVID-related safety program in partnership with Northwell Direct. The suite of offerings includes testing approaches for its teams in New York City, clinical concierge services for crewmembers, and consulting and advisory services for JetBlue’s leadership. The program also offers guidance on care for infected employees. “By partnering with a healthcare leader like Northwell, we are leveraging their experience to provide our crewmembers with confidence that they are healthy,” said Joanna Geraghty, president and chief operating officer for JetBlue.

JetBlue | Related Canadian Airline WestJet Now Offering Free COVID-19 Insurance For International Travel — Forbes



Qatar to Prosecute Officials Tied to Airport Strip Searches

Following international outrage, Qatar said it has referred officials at Hamad International Airport to prosecutors. Female travelers on 10 different flights departing Doha were subjected to invasive pelvic exams following the discovery of an abandoned baby in the airport on October 2. In a statement, Qatar's Government Communication Office said that “standard procedures were violated.” It did not provide any further details on who gave orders or what the correct procedures should have been.

Arab News | Related UK, New Zealand say citizens also tested invasively in Qatar — Aljazeera



Berlin’s Brandenburg a Go for Halloween

Germany’s newest airport is hoping for more treats than tricks as it plans to finally open tomorrow. The airport is years behind schedule and billions over budget, owing to design changes and massive errors in the initial work. As it opens, traffic will consolidate from Tegel, the downtown airport that has been in operation since the 1940s. The initial Brandenburg arrivals will be flown by Lufthansa and easyJet, while Air France will take the honor of last Tegel departure next week as operations wind down there.

Euractiv | Related Goodbye Tegel Airport! — Deutsche Welle





Tomorrow's Blue Moon will be the first full moon on Halloween in 76 years! Posted by @flysaker (via Instagram).

The countdown to Halloween is on! This week we’re featuring photos that showcase aviation during the spooky season.

> Tweet of the Day

VMS Eve completed a number of test points today as preparations continue for our next spaceflight

Virgin Galactic @virgingalactic


Association News

FTE APEX Virtual Expo Exhibitors: Send Your News to APEX Media

Thousands of delegates are expected to attend FTE APEX Virtual Expo. This year, APEX Media's signature EXPO Daily Experience product has been reimagined as an all-digital endeavor. It will feature speaker insights, conference sessions, trending topics and exhibitor news – which is where you come in. Send your announcements to editor@apex.aero so they may be included in the dailies, which will be distributed to delegates and across FTE and APEX’s extensive social media and email networks. Learn more about APEX Media's editorial, advertising and custom video opportunities.


> Quote of the Day

"A future PYC cabin that works harder to offer benefits in privacy as well as comfort, personal space and amenities will drive new growth in this market segment."

Matt Cleary, ACLA Studio
Read the article


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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