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November 1, 2023



Today's Top Stories


Malaysia Airlines Switches To Free Wi-Fi For All

Malaysia Airlines is offering free unlimited inflight Wi-Fi to all passengers, irrespective of cabin or loyalty status, setting itself apart from competitors like Singapore Airlines, Emirates, and Etihad. Initially available on six Airbus A350s and 14 Airbus A330s, the service will expand to select single-aisle aircraft. This move follows the airline’s previous offer of 100MB free Wi-Fi to its business class and Enrich Platinum status passengers. Malaysia Airlines aims to provide more aircraft with satellite-powered Wi-Fi, highlighting a trend towards free inflight internet among airlines.

Executive Traveller | Related Qatar Airways selects Starlink for complimentary high-speed connectivity – SatNews



Etihad Airways Inaugurates New Lounge In Abu Dhabi

Etihad has inaugurated its new lounges in Abu Dhabi’s Terminal A. The mega-lounge, spread over three floors, can host over 1,000 guests and offers direct boarding for three aircraft. It features dedicated zones for first and business class passengers. The business lounge amenities include a buffet, spa, relaxation rooms, family and games rooms, and a roof lounge. The first-class lounge boasts exclusive dining rooms, a parlor for delicacies, private suites, and relaxation areas. These new lounges align with Etihad’s transition to a sustainable growth strategy.

One Mile At A Time | Related Inside Etihad’s all-new Abu Dhabi Terminal A first, business lounges – Executive Traveller 



Amadeus Wants To Transform Airline IT Systems With The Launch Of Nevio

Amadeus has unveiled Nevio to simplify airline retail processes. Cyril Tetaz, Executive VP of Airline Solutions at Amadeus, describes Nevio as a “new generation of better, smarter, and more open technology and solutions” focusing on improving the traveler’s experience. Nevio could potentially eliminate the need for a check-in window, streamline the experience during flight disruptions, and integrate individual passenger preferences for tailored service. Drawing a parallel with Amazon, Tetaz envisions a personalized shopping experience for travelers, while ensuring data privacy compliance.

Simple Flying | Related How Amadeus wants airlines to transition to modern distribution – PhocusWire 



Delta Sync Proves In Sync With Viasat’s Vision For IFEC

Delta Air Lines’ Delta Sync offers tailored digital services via free Wi-Fi for SkyMiles members, powered by Viasat’s Ka-band GEO satellite-supported system. Don Buchman, Viasat’s VP of commercial mobility, shared Delta’s proactive vision for the project. Notably, the system allows passengers to access Paramount+ and New York Times Games. It also cleverly uses both cached content and over-the-top streaming, optimizing bandwidth costs. While Viasat faces challenges with its ViaSat-3 Americas satellite, it hasn’t impacted the Delta collaboration, but has affected the company's future expansion plans.

Runway Girl Network | Related Qatar Airways mum on install details as it vows complimentary Starlink – Runway Girl Network 



Flybondi Will Allow Ticket Resale Among Its Passengers

Argentine low-cost airline Flybondi is introducing a feature allowing passengers to resell their tickets through the Ticket 3.0 platform, co-developed with tech firm TravelX. Ticket 3.0 currently enables users to rename, transfer, or gift tickets, and will soon add the resale option, making it the first global platform of its kind. This move positions Flybondi as the first airline offering such flexibility. The feature assists users in buying tickets without finalizing their travel details. Flybondi’s CEO, Mauricio Sana, highlighted their pioneering approach.

Aviación Al Día | Related Argentinian Carrier Flybondi Leads the Way with NFT Tickets – NEST 



American Airlines Rolls Out New Admirals Club Lounge At Denver

American Airlines has unveiled its new Admirals Club at Denver International Airport, marking its third lounge showcasing a novel design concept previously introduced in Newark and Washington, D.C. airports. Spanning 6,000 square feet with 114 seats, this lounge, though in a non-hub city for the airline, underscores Denver’s significance to the carrier. Previously located in Terminal A, the lounge’s new position in Terminal C eliminates the need for passengers to shuttle between terminals. The club boasts a mix of global and local design elements, including Denver-themed decor, a full-service bar, and regionally-inspired menus.

The Points Guy | Related American Airlines’ new-look lounges offer luxury and local flavor – Travel Weekly 



Istanbul Airport’s iGA Lounge Partners With TRU Hospitality Services & Retail Group

TRU Hospitality Services & Retail Group is set to oversee the food and beverage areas of iGA Istanbul Airport’s lounges. Collaborating with chef Çiğdem Seferoğlu, TRU aims to offer visitors an authentic Turkish culinary experience. Located in both domestic and international departure sections, the iGA Lounge provides various amenities for travelers. This venture consolidates TRU’s multiple operations, including hotel and lounge management, under one umbrella. Emphasizing Turkish roots and prioritizing guest experience, both TRU and iGA Istanbul Airport express confidence in enhancing the lounge’s offerings with Turkish delicacies.

Passenger Terminal Today | Related Newcastle International unveils plans for £1.7m executive lounge investment – Passenger Terminal Today




Today’s picture comes from @the_binge_traveler, featuring Lufthansa’s Boeing 747-430 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

I was pleasantly surprised with yesterday’s experience on @united from SEA to LAX: • I was unexpectedly upgraded to First. • Departure: on time. • The crew: phenomenal. • And the food: delicious - roast beef Asian salad with noodles and sesame ginger dressing. #PaxEx

Enrique Perrella @Enrique77W


Association News

Call for APEX TECH Panelist & Moderator Nominations

The Technology Committee is seeking speakers and ‎facilitators for the APEX TECH taking place 28-29 February ‎‎2024 in Los Angeles, California, USA.‎ Speaker, panelist, and moderator nominations are being accepted now and will be curated by the ‎Technology Committee. Self-nominations are also welcome.‎ The deadline for nominations is Wednesday 1 November 2023.‎ Click here to learn more and submit your nomination.


Register for FTE APEX Asia Expo – Preparing for Tomorrow’s World

FTE APEX Asia Expo, 8-9 November 2023, at the Marina Bay Sands Expo & Convention Centre in Singapore, is the largest free-to-attend passenger experience and business performance expo for the air transport industry. It will provide a unique platform for the industry's most innovative suppliers from across Asia and further afield to come together to showcase their latest products, services and solutions designed to help airlines improve end-to-end customer experiences, reduce costs, increase revenues, and enhance sustainability and operational efficiency. The networking and business development opportunities are immense, and our AI matchmaking app, powered by Swapcard, provides incredible access to the most progressive companies in the industry, with whom you can connect to help redefine your organization’s passenger experience and business performance strategies. Learn more and register.


> Quote of the Day

“We are delighted to extend our complimentary Wi-Fi offering to passengers across all travel class; making us one of the first airlines to enable such convenience.”

Malaysia Aviation Group CEO Ahmad Luqman Mohd Azmi
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The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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