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November 7, 2023



Today's Top Stories


Virgin Atlantic Wins UK Permit For 100% SAF Transatlantic Flight

Virgin Atlantic will fly from London to New York on Nov. 28 using 100% sustainable aviation fuel (SAF), after it received permission from the UK on Monday. The UK’s Civil Aviation Authority granted the permit to showcase how SAF can decarbonise flying. The permit was awarded following reviews by the UK regulator, including successful ground testing of running the Rolls-Royce Trent 1000 engine that powers Virgin’s 787 aircraft. Virgin must now seek permission from regulators in the US, Ireland and Canada.

Reuters | Related Virgin Atlantic given green light for transatlantic flight using low-carbon fuel – The Independent 



Lufthansa’s New Business Class Delayed To Summer 2024

Lufthansa’s Allegris business class product is now expected to debut in the summer of 2024. Lufthansa had first announced its Allegris business class back in 2017. Most recently, Lufthansa’s new business class was supposed to debut in early 2024. The airline is reportedly having issues with getting the seats punctually from the supplier. Lufthansa’s Allegris includes a new business class product, as well as a new first class product. It is not yet known if the Airbus A350 or Boeing 787 aircraft will be the first to see the new cabins.

One Mile At A Time | Related Lufthansa’s Allegris Business Class Launch Rescheduled for 2024 – Business Traveler USA 



SAS Receives $1.2 Billion Investment From Air France-KLM Backed Consortium

Scandinavian Airlines (SAS) has revealed significant progress in its restructuring efforts. The airline has secured a $1.2 billion investment. According to the airline, the group of winning bidders, which includes Air France-KLM, Lind Invest, and the Danish state, increased their planned investment by $25.26 million. Additionally, the airline will get a $500 million credit agreement from Castlelake to pay off its loans. SAS aims to secure US Court approval for the investment agreement and fresh financing in November 2023, while potentially transitioning from the Star Alliance to the SkyTeam Alliance.

Simple Flying | Related Scandinavian Airlines Leaving Star Alliance For SkyTeam, With Help From Air France-KLM – Forbes



Anuvu Announces Content Partnership With Bear Grylls’ BecomingX Series

Anuvu has announced an exclusive content partnership with learning and development company BecomingX, co-founded by survival expert and television personality, Bear Grylls. BecomingX specializes in producing educational films featuring some of the world’s most inspiring people. The agreement brings BecomingX’s films to Anuvu’s airline and maritime clients. Anuvu and BecomingX will be contributing 20% of the sales revenue to the BecomingX Foundation, an independent education charity.

Anuvu | Related Delta taps Hughes for Ka-band GEO connectivity on 400-plus 717s, RJs – Runway Girl Network



Air India To Add Over 400 Weekly Flights This Winter

Air India has announced it will be adding more than 400 weekly flights to its domestic and international route network until March 2024. On the back of expected new aircraft deliveries over the next six months, Air India aims to strengthen its domestic India network by adding more than 200 weekly flights. Air India has also improved its international flight service by increasing the number of weekly flights on eight international routes connecting Southeast Asia, the United States, and Europe.

Skift | Related Malaysia’s MYAirline In Talks With Investors Over Return To The Skies – Simple Flying 



Vistara Becomes The 1st Indian Airline To Introduce In-Flight Wi-Fi Service

Vistara Airlines has announced that it will begin offering free in-flight Wi-Fi to Club Vistara members. The airline stated that Club Vistara members would be able to use services such as WhatsApp, Messenger, and iMessage even at 35000 feet. The offering includes unlimited data ideal for messaging apps while the Platinum members and business class customers get an additional 50MB of data. The airline is the only Indian airline to provide this service onboard. Passengers however will be unable to send or receive images, videos, or audio files.

Curly Tales | Related Vistara offers complimentary Wi-Fi to loyalty programme members on flights – Business Standard 



IATA’s Global Passenger Survey Reveals Growing Confidence In Biometric Identification

The International Air Transport Association’s (IATA) annual Global Passenger Survey has revealed growing confidence in biometric identification. The results are based on over 8,000 responses from more than 200 countries. In the last 12 months, 46% of passengers used biometrics at the airport, up from 34% in 2022. Furthermore, IATA’s survey says 75% of passengers prefer using biometric data over traditional passports and boarding passes. Of those who’ve used biometric identification during their travels, 46% reported an 85% satisfaction rate.

Passenger Terminal Today | Related Schiphol opens recycling facility to repurpose concrete for airport construction projects – Passenger Terminal Today




Today’s picture comes from @niclashco, featuring a TAP Air Portugal Airbus A330neo aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Beautiful #northernlights on November sky somewhere over the Baltic sea. #auroraborelis #avgeek #ilmailu #paxex

Miikka Hult @MiiHult


Association News

Register for FTE APEX Asia Expo – Preparing for Tomorrow’s World

FTE APEX Asia Expo, 8-9 November 2023, at the Marina Bay Sands Expo & Convention Centre in Singapore, is the largest free-to-attend passenger experience and business performance expo for the air transport industry. It will provide a unique platform for the industry's most innovative suppliers from across Asia and further afield to come together to showcase their latest products, services and solutions designed to help airlines improve end-to-end customer experiences, reduce costs, increase revenues, and enhance sustainability and operational efficiency. The networking and business development opportunities are immense, and our AI matchmaking app, powered by Swapcard, provides incredible access to the most progressive companies in the industry, with whom you can connect to help redefine your organization’s passenger experience and business performance strategies. Learn more and register.


> Quote of the Day

“We’re committed to using 10% SAF by 2030, but to get there we need the government to support the creation of a UK SAF industry.”

Virgin Atlantic CEO Shai Weiss
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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