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November 10, 2020



Today's Top Stories


Alaska Airlines Plans CEO Transition

Brad Tilden will retire from his role as CEO at Alaska Airlines (Alaska) at the end of March 2021 and be replaced by current president Ben Minicucci. Tilden will remain chairman of the board. Tilden helped Alaska defend its Seattle hub against Delta’s push into the market. He also helmed the company’s move to slash costs while maintaining a reputation for high-quality service on board. Minicucci was appointed as CEO of Virgin America during its merger with Alaska, which included joining the separate ticket reservation systems, merging employee seniority lists and introducing Airbus jets into Alaska’s fleet for the first time.      

Seattle Times | Related Alaska Airlines and Microsoft sign partnership to reduce carbon emissions with flights powered by sustainable aviation fuel in key routes – PR Newswire



Inmarsat Survey Studies Air Passenger Confidence During Pandemic

Inmarsat Aviation’s Passenger Confidence Tracker, one of the largest surveys of airline passengers since the COVID-19 pandemic began, has assessed the attitudes of 9,500 respondents from 12 countries toward the future of flying. “One of our biggest goals as a business is to help airline customers stay one step ahead of the curve when it comes to passenger experience … We felt this research was important to uncover the true impact of the virus on passenger habits, so that the industry is armed with the knowledge to adapt to changing customer needs and, eventually, come back stronger,” said Niels Steenstrup, Inmarsat’s SVP of Inflight Business and Americas Market Capture.    

APEX Media | Related How COVID-19 Is Influencing Food Trends on the Ground and in the Air – APEX Media  



Boeing, EU Continue Tariffs Battle

This week marks another turn in the seemingly unending battle between the US and EU over aircraft subsidies. Europe will apply a 15% tariff on Boeing aircraft as part of a $4-billion penalty package. The US applied similar tariffs on EU imports, including Airbus aircraft, more than a year ago. Both sides claim to be in full compliance while calling for the other to compromise. Meanwhile, the World Trade Organization sits in the middle, with no change in the rulings expected.  

Reuters | Related EU 'Regrettably' Hits US with Tariffs, Seeks Better Ties with Biden – Voice of America



American Boosts Holiday Movies, Adds Wi-Fi Subscription

American Airlines is bringing back its holiday music and movies selections. The carrier is offering more than a dozen movies and multiple curated Apple Music playlists in flight, all focused on the winter holiday season and complimentary for travelers. The airline is also updating its in-flight Wi-Fi subscription. Passengers can now access Wi-Fi on flights within North America, the Caribbean and Central America via a single login and payment, regardless of which provider delivers the service.

American Airlines | Related New Technology Evolves American Airlines Customer Experience – American Airlines



Norwegian Slashes Operations as Funding Falters

The Norwegian government declined to pump more cash into Norwegian Airlines, leaving the carrier on the cusp of collapse. Headed into the slower winter period, Norwegian Air will now furlough an additional 1,600 employees and park 15 of the 21 planes it returned to service over the summer. A dozen domestic markets will remain in service. The carrier appealed again to the government, noting the positive impact of inbound tourism spending to justify the investment but, for now, the purse strings remain drawn tight.

Business Travel News Europe | Related Norwegian Delays Restart Of U.S. Long-Haul Flights Into 2021 – Forbes



MIME Technologies’ In-Flight Medical Service Receives Funding

Diagnosing in-flight medical emergencies is a high-risk, high-cost challenge for cabin crew. Scottish company MIME Technologies aims to assist with a checklist of symptoms that can help flight attendants understand the critical decision points as well as deliver a seamless transition of data to emergency personnel on the ground should a flight diversion occur. And now the company has a bit more cash to support its operations. The Scottish government has injected approximately $325,000 to help MIME Technologies transition to the next phase of growth. 

Inflight Online | Related Airlines have a dedicated emergency medical hotline they can use in-flight— here's how it works – Business Insider



Vanderlande Launches New Security Checkpoint Design

Airports now have a new option for security checkpoint screening machines. Vanderlande launched PAX MX2, a dual-lane screening concept, this week. The dual-lane design delivers the efficiency of two conventional automated screening lanes by allowing passengers to collect their belongings on either side of the screening machine. By increasing the throughput in these areas, the system allows for the CT scanner to work at full capacity while using minimal floor space and allowing for more efficient use of staff. The first prototype is now online and Vanderlande estimates a throughput of 400 passengers per hour.

Vanderlande | Related Could a bomb-sniffing device transform airport security? – CNN Travel





This week, we're looking back at past covers of #APEXExperienceMag. Here's what they looked like in 2015!

The next issue of APEX Experience magazine will be released on November 17!

> Tweet of the Day

Delighted that #FlightPlan is back today with a focus on Strategies for Recovery. There’s a packed agenda full of insight, discussion and expert advice from a number of leaders across the industry. If you haven’t done so already, you can join in here: https://flightplan.wavecast.io/live

JetsettingBen @JetsettingBen


Association News

APEX Airline Members: Participate in IAMA’s Survey

The Independent Aircraft Modifier Alliance (IAMA) is reaching out to technical experts within the airline community to gather pain points that will help shape the content and solutions for the IAMA Standard. IAMA invites APEX airline members to click here to complete a short survey. IAMA, along with various partners, works to develop standards that streamline communication and documentation within approved supplemental type certificate (STC) modification projects and implement the agreed standard throughout the full lifecycle of the modification – from RFP to after-sales support.


COVID-19 Update Page: Still Your Source for Top Industry News

The coronavirus crisis has forced airlines, airports and governments to work together and find innovative solutions to restore traveler confidence and uphold the highest levels of safety. To keep tabs on industry goings-on, and trace its recovery, keep this page handy. It’s updated daily with insights courtesy of trusted news sources and stories from our exclusive network of members.


> Quote of the Day

“The learning outcomes for this course are to ... make you aware of the equality laws and the best practice in aviation in the UK, in Europe and beyond.”

Mary Doyle, accessible aviation consultant
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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