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November 11, 2021



Today's Top Stories


Boeing Accepts Liability for Ethiopian Airlines 737 MAX Accident

According to court documents, Boeing has accepted liability for the deaths of 157 people onboard Ethiopian Airlines flight ET 302, which crashed in 2019. In return, the families of the victims will not seek punitive damages from the company. The agreement means all compensation claims can be filed in US courts rather than in the home countries of the victim’s families. The deal also saw the families agree to dismiss claims against Rosemount Aerospace, a company that made 737 MAX sensors, and Rockwell Collins, the parent company of Rosemount and a key supplier for the aircraft type.

Reuters | Related Former Boeing 737 Max pilot charged with fraud – BBC News



Virgin Australia Unveils New Interior Design Prototype

Virgin Australia is testing a new interior design on two Boeing 737-800s. The eight business-class seats have seven extra inches of recline, a 40% increase on its current offering, and customizable leg and footrests. They feature self-deployable cocktail tables, tray tables with in-built device holders, additional in-seat stowage areas and a high-powered USB charging port. The 162 economy-class seats feature a seatback device holder and upper safety card and menu stowage to free up seat pocket space. The cabin is equipped with purple LED lighting, and the embossed leaf pattern seen in the airline’s lounges appears on economy-class headrests. 

Virgin Australia | Related Virgin Australia reopens Melbourne airport lounge after pandemic closure and refurbishment – Traveller.com.au



Rex Installs Intelsat’s 2Ku IFC Onboard its Boeing 737s

Rex has equipped four of its six Boeing 737-800NG aircraft with Intelsat’s 2Ku in-flight connectivity (IFC) service and will do so on the remaining two in the coming months. Once the carrier restarts flights on November 15, business-class passengers will be able to use the in-flight Wi-Fi free of charge. Economy-class passengers will receive complimentary access until the end of November, after which they can purchase it for a small fee. Passengers will also benefit from a new in-flight entertainment portal featuring a variety of movies and TV shows that will be refreshed regularly. 

Executive Traveller | Related REX SAYS ALL FRONTLINE STAFF ARE NOW VACCINATED – Airline Ratings



Jambojet Selects Global Onboard Partners for IFE

Global Onboard Partners (GOP) is providing Jambojet's in-flight entertainment (IFE) platform. Features include dynamic maps to help passengers find the best places to stay, visit and dine across the carrier’s network. GOP’s CEO, Kirk Adams, explained, “Our platform has been designed to provide a win-win for everyone through the delivery of destination experiences and special offers to passengers and new revenue streams to airlines. At the same time, it provides greater access to tourism and hospitality partners, who can participate at affordable prices and receive direct contact with passengers.”

Inflight Online | Related Jambojet confirms Karanja Ndegwa as CEO – Business Daily



Target True Zero Members to Decarbonise Short-Haul Flights

20 airline members of The World Economic Forum’s Target True Zero initiative, which range from Air New Zealand to easyJet and VivaAerobus, are working to deploy hybrid, electric- and hydrogen-powered aircraft across 30% of their fleets serving routes of 750 kilometers or less from 2030 onwards. “Initiatives like True Target Zero are vitally important to share information, learnings and accelerate the adoption of zero-emission aircraft around the globe,” commented David Morgan, Air New Zealand’s chief operational integrity and safety officer. The Target True Zero initiative was launched in July 2021.

Business Traveller | Related The airline industry pledges to get to net zero by 2050—but it’s already running out of time – Fortune



APA Rejects American Airlines’ Holiday Pay Offer

The Allied Pilots Association (APA), which represents American Airlines (AA) pilots, has rejected the carrier’s proposed offer of at least 150% premium pay during the holiday period and double pay for picking up open holiday trips, claiming it wants permanent changes to AA’s schedules. APA said they include too many flights, leaving little margin for error, and that crewmembers face a lack of hotel rooms and transportation during the summer. AA has already reached deals with flight attendants, and is offering $1,000 bonuses to ramp workers, mechanics, dispatchers and staff across its subsidiaries to combat staff shortages.

The Hill | Related American Airlines reduces flight cancellations but staffing challenges continue to disrupt travel – CNBC



Priority Pass to Expand Footprint of Ready 2 Order Service

Priority Pass will double the number of lounges offering its Ready 2 Order food and beverage system to 60 by next year. To date, over 100,000 orders have been processed using the contactless solution, which was introduced in response to COVID-19. The new lounges providing the service will be announced shortly. The move comes as part of Priority Pass’ strategy to focus on quality dining, sleep and spa airport experiences. The brand recently launched “Be Relax” spa experiences at Los Angeles, Detroit and San Diego airports, and is also looking to expand this service across more locations. 

Collinson Group | Related Be Relax joins Priority Pass network to offer services at US airports – Moodie Davitt Report





A Fuji Dream Airlines ERJ175 bathing in golden light. Captured by @izira.gogo.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Sustainable Aviation Fuels are key to #flynetzero by 2050. State Secretary for Climate Protection & Dep. Transport Minister Magnus Brunner @BMKlimaschutz spoke to us about #Austria plans for promoting SAF & other measures to help people #ecofly >>> https://bit.ly/3Dj0BUM



Association News

Register Now for APEX Tech's Thought Leadership Webinar

On November 17, APEX Tech will host a thought leadership webinar between 11:00 AM and 12:00 PM EST. "The Consultants' Corner: Suitability of LEOs for Airline Passengers" will explore whether new mega-constellations, which operate in non-geostationary orbits, are ready to enter service, how they will engage airlines and what challenges they will face. The webinar will be moderated by Peter Lemme, President at Totaport and Blogger at satcom.guru. Panelists include Nathan de Ruiter, Managing Director, Canada Euroconsult; Tim Farrar, President, Telecom, Media and Finance Associates; and Brad Grady, Principal Analyst, NSR. Register now.  


> Quote of the Day

"We’re incredibly proud of our latest safety video production for Etihad Airways."

Jessica Sammut, Spafax
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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