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November 14, 2023



Today's Top Stories


Etihad Showcases New 787 Business Class Suites

Etihad Airways is introducing a new Boeing 787 Dreamliner business class product, featuring 32 private business suites with direct aisle access, sliding privacy doors, fully lie-flat beds, a 17.3” 4K TV screen with Bluetooth headphone pairing, AC, USB, and wireless charging. These suites will debut on three new Dreamliners arriving this year as part of an order for 11 aircraft. Etihad chose the Elements suite from Collins Aerospace for this product.

Executive Traveller | Related New Etihad Boeing 787 Business Class Suite – One Mile at a Time



Ethiopian Airlines Signs For 67 More Boeing Aircraft

Ethiopian Airlines has placed an order for 20 Boeing 737 MAX and 11 Boeing 787-9 aircraft, with options for 21 additional 737 MAX and 15 787-9 planes. This order was announced at the Dubai Airshow 2023. The airline currently operates 13 Boeing 737 MAX 8 and 29 Boeing 787 aircraft. Ethiopian Airlines will also retrofit its 787 Dreamliner cabins with a new inflight entertainment system and modern interior in collaboration with Boeing.

Simple Flying | Related Boeing Outflanks Airbus At Dubai Airshow With Big Ethiopian Airlines Order – Investor’s Business Daily



Emirates To Launch New 777, A350 Business Class

Emirates will introduce a new business class seat on its Airbus A350 and Boeing 777 aircraft from mid-2024. The new seat layout will feature a 1-2-1 configuration, replacing the current 2-3-2 layout on the Boeing 777. The new seats will be provided by Safran Seats and offer enhanced comfort, privacy, and convenience. Emirates expects to receive its first Airbus A350 in August 2024 and will eventually have a fleet of 50 A350s with a three-class configuration. The Boeing 777 fleet will also receive the new business class seats and premium economy cabins.

Executive Traveller | Related Emirates’ US chief dishes details on United partnership, business-class retrofits – The Points Guy



Dutch Government Suspends Plan To Cut Number Of Flights At Schiphol

The Dutch government has abandoned plans to reduce the number of flights at Amsterdam’s Schiphol Airport to combat noise pollution, following opposition from the U.S. government and concerns from the European Union about the plan’s compliance with European law. The government had previously aimed to reduce flights at the airport to 452,500 per year, nearly 10% below 2019 levels. The proposal had been welcomed by environmentalists but faced opposition from airlines like KLM and JetBlue, as well as industry groups.

The Print | Related Amsterdam Schiphol Airport Suspends 2024 Flight Cap Plans – One Mile at a Time



Lufthansa Plans New Allegris Lounge Concept

Lufthansa is planning to redesign its airport lounges, starting with the renovation of the Lufthansa Lounge at Newark Airport (EWR), which will serve as a prototype for future lounge designs. The revamped lounges aim to cater to individual passenger needs, with distinct zones for work, dining, drinks, and relaxation. First-class passengers will also have access to a la carte dining. Lufthansa plans to add more local flair to outstation lounges, with the Newark lounge receiving a New York-themed bar. Munich lounges are expected to be the first to receive the redesign.

One Mile At A Time | Related Lufthansa opens new Senator and business class lounges at Berlin airport – Business Traveller



Joby, Volocopter Fly Electric Air Taxis Over New York City

Joby Aviation and Volocopter conducted demonstration flights of their electric aircraft in New York City during a press conference where Mayor Eric Adams announced the electrification of two Manhattan heliports. Beta Technologies, another electric aircraft developer, showcased its interoperable aircraft charging technology. These developments mark a significant step forward for the electric vertical take-off and landing (eVTOL) industry, which is aiming to launch commercial air taxi services by the mid-2020s.

Tech Crunch | Related Joby, Volocopter perform demonstration flights in NYC, which seeks to electrify its downtown heliport – Avionics International



Rapiscan To Sell Liberty Defense’s Hexwave In EMEA & APAC

Liberty Defense Holdings has entered an exclusive distribution agreement with Rapiscan Systems to sell and service its Hexwave security system internationally in the security and aviation markets. Rapiscan will purchase 20 Hexwave systems initially, and Liberty will deliver five of them by the end of 2023. The agreement expands Hexwave’s market reach to Europe, the Middle East, Africa, and the Asia/Pacific region. Hexwave is a walkthrough people screening system that uses artificial intelligence and machine learning to detect weapons and threats in real-time.

Passenger Terminal Today | Related US company gets $612M Sedena contract for customs machines – Mexico News Daily 




Today’s picture comes from @ryuno_aviatin_photo, bringing in quite a bit of nostalgia with the Japan Airlines Boeing 747-300 aircraft.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

True to its budget carrier ethos, Nok Air is not known for offering bells & whistles. And, on a recent Nok Air HKT-BKK 737 flight, RGN observed a lack of inflight Wi-Fi or entertainment. But Nok Air appears ready to remedy that with a new IFE deal. https://runwaygirlnetwork.com/2023/11/nok-air-partners-moment/ #PaxEx

Runway Girl Network @RunwayGirl


Association News

NEW Online APEX Merchandise Store

We are thrilled to announce the launch of an online APEX Store. ‘Tis the season of giving, and what better way to spread holiday cheer than treating your colleagues and team to a gift from the APEX Store. You can find the perfect holiday gift and show your support for your APEX community. Start Shopping.


APEX TECH | 28-29 February 2024 | Los Angeles, CA, USA

Come embark on a journey to explore the latest advancements and innovations in the world of Inflight Connectivity, Media Content and Supply Chain, Data Capture and Intelligence, and Ancillary and Passenger Experience Use. Join us at 2024 APEX TECH, 28-29 February, in Los Angeles, CA, and learn from and network with airlines and service providers. Registration is now open!


> Quote of the Day

“This strategy is a continuous growth strategy and we have been using several breakout plans, and the addition of the new brand-new […] widebody and narrowbody [aircraft] will enable us to expand our network, enhance our growth, our operation, and our profitability.”

Mesfin Tasef, CEO Ethiopian Airlines Group
Read the article


The next newsletter will be out tomorrow.



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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