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December 1, 2021

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Today's Top Stories

CEO Keynote: Turkish Weathered COVID-19 By Protecting its People

During the APEX/IFSA EXPO 2021 Thought Leadership Conference, Turkish Airlines’ chairman and CEO Ilker Aycı attributed its return to profit in the first quarter of this year to putting the carrier’s reputation above facts and figures throughout the pandemic. To Aycı this meant looking after his workforce – Turkish Airlines did not make any layoffs during COVID-19. In the future, he said the airline will look to accommodate the growing premium economy segment and to refresh its business-class seating without compromising on space for the sake of extra privacy.

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CEO Keynote: How SAUDIA is Putting Saudi Arabia on the Map

During his keynote session at the APEX/IFSA EXPO 2021 Thought Leadership Conference, SAUDIA’s CEO Captain Ibrahim Koshy highlighted some recent milestones as part of the carrier’s ambitious transformation plans. From becoming the Saudi Arabian launch customer for Inmarsat’s GX Aviation in-flight connectivity service to opening the world’s largest SkyTeam lounge at Jeddah International Airport’s new terminal, SAUDIA is making sure it is well prepared for its planned growth from 95 destinations pre-COVID-19 to a targeted 200 destinations by 2030.

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CEO Keynote: Kirby Maintains Positive Outlook on Travel Despite Omicron

During his keynote session at the APEX/IFSA EXPO 2021 Thought Leadership Conference, United Airlines CEO Scott Kirby guessed that the Omicron variant of COVID-19 would cause a short-term decline in demand. However, he stated that “the [travel] peak will be at a higher level than the peak was after Delta, and things will continue this way.” He said that “Delta was two steps forward and one step back” for the industry, while Omicron will hopefully mark “three steps forward and one step back.”

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Introducing the 2021 APEX/IFSA Awards Winners

The world’s leading airlines and aviation innovations have been recognized at an awards ceremony at California’s Long Beach Convention Center. The ceremony saw the announcement of the winners of the Official Airline Ratings, Passenger Choice Awards and APEX/IFSA Awards. Recipients of the APEX Health Safety powered by SimpliFlying certification also gathered onstage for a photo opportunity, having finally received their physical awards in person. Turkish Airlines’ chairman and CEO Ilker Aycı became the first European recipient of the APEX CEO Lifetime Achievement Award.

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Anuvu Launches Explore Cloud-Based Content Library

Anuvu has created a user-friendly online content library dubbed Explore to simplify the in-flight entertainment selection process for airlines. Available 24 hours a day, Explore uses an intuitive dashboard to allow carriers to view essential details and metadata for recommended and available titles. It can be used in conjunction with Iris, Anuvu’s IFE subscription service. According to Terri Davies, Anuvu’s SVP Media & Content, depending on customer feedback the solution could eventually allow airlines to browse titles in categories such as award winners and female directors.

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IMG’s Sport 24 Extends UEFA Agreement for Three Years

IMG’s 24/7 in-flight live sports channel Sport 24 has renewed its agreement with the Union of European Football Association (UEFA), the governing body of European football, for three more years. The agreement, originally signed in 2015, will generate 170 hours of live coverage across Sport 24 and its sister channel, Sport 24 Extra, each season. The deal includes coverage of every UEFA Champions League and UEFA Europa League matchday as well as the UEFA Super Cup and the UEFA Europa Conference League.

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Cathay Pacific to Add HBO Max IFE Content Onboard

Beginning January 1, Cathay Pacific will offer HBO Max content to passengers via its in-flight entertainment (IFE) system. The carrier is the first in the Asia Pacific region to do so, and will initially offer over 200 hours of content before expanding to over 300 hours in the next year. Available shows will include the award-winning Mare of Easttown, HBO Originals such as Friends: The Reunion and Gossip Girl (2021), and HBO classics from Game of Thrones to Sex and the City and The Sopranos. The HBO Max partnership also includes access to the Warner Bros. movies library.

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> PHOTO OF THE DAY

British Airways A380 G-XLEG takes off at Heathrow Airport. Captured by @lsgg_fin

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

We don’t fly planes, we fly people. Great reminder from the @lufthansa Group at the WAF @airlinesblog today in London.

Carlos Martínez @carlosmdigital

> Quote of the Day

“Onboard digital innovation is an important step in raising the level of our fleet and transforming the way passengers travel.”

Basheer Al-Shabbani, Fly Baghdad
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Until tomorrow

ABOUT APEX

The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

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