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January 12, 2021



Today's Top Stories


APEX Health Safety Powered by SimpliFlying Audits Twelve Airlines

APEX and SimpliFlying are taking a leading role in speaking up for airline customers with the launch of a new airline certification program. APEX Health Safety powered by SimpliFlying is a process that validates and certifies airlines based on their adherence to COVID-19 prevention measures on the ground and in the air. The program gives airlines a score based on a 58-point audit; the minimum rating is Gold, and airlines that go above and beyond may earn a Platinum or Diamond rating. Twelve airlines completed the process, including Air Canada, Qatar, Spirit and United Airlines.

APEX Media | Related APEX Health Safety powered by SimpliFlying



Singapore Airlines Tracking Crew During Layovers

A slew of protective measures are being put in place by Singapore Airlines in an effort to prevent infection among its crew. Those staying overseas during layovers must self-isolate in their hotel rooms and wear a tracking device to ensure compliance with the policy. Health declaration forms and temperature checks are now standard pre-shift procedures, and social distancing on board is the norm. Crew must also wear goggles and gloves when interacting with passengers. When working on flights to high-risk destinations, staff must wear protective gowns and quarantine upon arriving back home until three COVID-19 tests come back negative.

Straits Times | Related After 13 air crew broke quarantine, Sydney health officials will now police-monitor working flight attendants – Washington Post



Adient's Modular Business-Class Seats Receive HIC Certification

Adient Aerospace’s Ascent business-class suite of seats is now HIC certified, ETSO approved, Sub part G approved and APDOA approved. The seats are designed to be linefit or retrofit into widebody cabins and include options such as doors that increase passenger separation. Adient CEO Andy Masson thanked everyone involved in the certification. “This was a big group effort from every department across all of our sites, and had exceptional support from our partners, customers and suppliers alike.”

Aircraft Interiors International | Related Masson takes over as Adient Aerospace CEO – Aircraft Interiors International



More US Carriers Join Ban on Emotional Support Animals

Delta, Frontier, JetBlue, Spirit and United have all now updated their policies regarding emotional support animals. The changes have come as a result of the Department of Transportation (DOT) releasing new guidelines at the end of last year. Emotional support animals are no longer classed as service animals, which means airlines no longer have to allow them in the aircraft cabin free of charge. In its statement, the DOT defined service animals as those “individually trained to do work or perform tasks for the benefit of a person with a disability.” Alaska Airlines and American Airlines became the first US carriers to ban emotional support animals last week.

The Points Guy | Related Frontier Latest Airline to Ban Emotional Support Animals – TravelPulse



Safran’s Z110i Seat Certified for Embraer E-Jets

Safran’s Z110i economy-class seat is now certified for linefit and retrofit installations on Embraer’s E-Jet family of aircraft. The product offers airlines a lightweight option that can be delivered with short lead times and has a reduced parts count for ease of maintenance and enhanced reliability. While the base model does not recline, airlines can also opt for a version with an articulating recline, tablet holder or embedded in-flight entertainment screen.

Paxex.aero | Related Safran to Manufacture Universal Movement’s Interspace Seats for Sleeping and Separation – APEX Media



Malaysia Airlines Launches Online Shop

Accumulating frequent flyer points just got easier for Malaysia Airlines’ Enrich members, who can shop in a new online store that features products from 500 brands. Enrich Shoppe awards ten times the number of miles for every dollar spent, which customers can use towards the purchase of flights, hotel stays, duty-free products and more. The e-commerce platform is powered by RebateMango, which leverages its existing B2C product to deliver significant cost savings in human resources needed to manage an online shopping platform. The timing is right, according to Malaysia Airlines' group chief marketing and customer experience officer, Lau Yin May: “Online shopping has become the better alternative these days, especially now in light of the current restrictions…in Malaysia.”

Malaysia Airlines | Related Ancillary Goes Online: Virtual Expo Business Transformation Panel – APEX Media



Hundreds of New Signs at SFO Combat Human Trafficking

On Human Trafficking Awareness Day yesterday, San Francisco International Airport (SFO) announced a campaign aimed at empowering victims to seek help. It installed 910 placards inside restroom stalls that feature a phone number victims can call or text for immediate assistance, as well as a QR code that assists with pinpointing their location when scanned. “As the first airport in the nation to have aviation personnel undergo specialized training to better spot the signs of human trafficking, SFO recognized early on the role airports around the world can play in helping to disrupt and dismantle this heinous activity,” said Airport Director Ivar C. Satero.

Fly SFO | Related ATL, Partners Mark Human Trafficking Awareness Day – Aviation Pros





"An Air France A380 gets photobombed by a gull hanging around the legendary In-N-Out at LAX."

This week, we’re featuring #AvGeekTreasures from longtime APEX Media contributor Howard Slutsken.

> Tweet of the Day

We are proud to have been awarded ‘World’s Leading Inflight Internet Service Provider’ for the 4th year in a row at the World Travel Awards 2020, especially at a time when passengers value staying connected more than ever before.

Inmarsat @InmarsatGlobal


Association News

Evaluate Your Airline’s Health Safety Measures

APEX Health Safety Powered by SimpliFlying allows all airlines to begin their health safety audit without charge. After the completion of your initial audit with proof points, there will be a step-by-step verification process, followed by standard level notification. Approximately one-third of all airlines have further enhanced their customer health safety standards after the initial audit review – will your airline be next? Contact info@apex.aero with questions.


> Quote of the Day

"We can know if a flight with infected people landed."

Noah Kindler, Fazing Labs
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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