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September 16, 2021



Today's Top Stories


American Airlines to Invest $200m in GOL

Subject to regulatory approvals, American Airlines (AA) is to invest US$200 million in GOL, which will give it a 5.2% stake in the carrier. AA has signed a letter of intent to build on its existing codeshare with GOL, which began last year, to include an exclusive codeshare agreement and an expanded joint loyalty program partnership. As such, from 2022, GOL’s SMILES and American Airlines’ AAdvantage loyalty members could gain access to elite benefits such as priority check-in, security and boarding; a larger checked baggage allowance; lounge access and preferred seats across both airlines.

American Airlines | Related American Airlines plans to invest in JetSmart, a budget airline based in Chile – CNBC



Safran Wins Both Special 2021 Crystal Cabin Awards

Safran won both special awards created by the Crystal Cabin Award Association in response to the COVID-19 pandemic, which were presented during the 2021 virtual Aircraft Interiors Expo. The company’s “Beacon Clean Lavatory” concept, which combines antibacterial surfaces with hands-free features, won the “Clean and Safe Air Travel” award. Safran Seats and Universal Movement took home the “Judges' Choice Award” for Interspace, a seating design with wing-like cushions folding out of the backrest that can be retrofitted on short- and medium-haul economy- and business-class seats to increase comfort and privacy.

Crystal Cabin Award | Related FLY SMARTER: 10 CONVINCING IDEAS – Crystal Cabin Award



Hawaiian's Latest In-Flight Video Encourages Responsible Tourism

Hawaiian Airlines is introducing an in-flight video to educate passengers arriving in Hawaii on how to safely and responsibly enjoy the islands. It features expert advice from Hawaiian Airlines crew members, volunteers for search and rescue operations and marine mammal protection, and a cultural practitioner. The video will be shown prior to landing via the airline’s seatback in-flight entertainment (IFE) system on its Airbus A330s and via the wireless IFE platform onboard its Airbus A321neos. The video is an extension of Hawaiian Airlines’ Travel Pono program, which was introduced in 2020 to encourage responsible tourism.

Hawaiian Airlines | Related Hawaii governor begs tourists to stay away as Covid surges: ‘Not a good time’ – The Guardian



Emirates, Ryanair Announce Extensive Hiring Plans

Over the next six months, Emirates is aiming to recruit 3,000 cabin crew and 500 airport services employees in Dubai as it plans to be operating at 70% capacity by the end of 2021. Elsewhere, Ryanair’s board has approved the carrier’s post-COVID-19 recovery plans, which will see the delivery of 210 Boeing 737-8200 aircraft over the next five years. Michael O’Leary, Ryanair’s CEO, said the airline “expects to create over 5,000 new jobs for pilots, cabin crew and engineers ... [and] is excited to have opened an Aviation Training Centre in Dublin, with two further training centres planned for Spain and Poland.”

Breaking Travel News | Related Ryanair Board Approves Accelerated Post Covid Growth – Ryanair



Air NZ, Airbus to Explore Hydrogen Aircraft Usage

Air New Zealand (Air NZ) and Airbus are to explore the use of zero-emissions aircraft. The carrier will analyze the impact hydrogen aircraft may have on it’s network, operations and infrastructure, while Airbus will provide the hydrogen aircraft performance requirements and ground operations to support Air NZ’s goal of having net-zero emissions by 2050. Anand Stanley, president, Airbus Asia-Pacific, said the project will give Airbus “ invaluable feedback on airlines’ … preferences in terms of configuration and performance.”

Air New Zealand | Related How Air New Zealand Is Focusing On Sustainability – Simple Flying



John Horsfall & Sons Acquires Orvec

Orvec, which designs and manufactures woven and non-woven products for the airline industry, has been acquired by John Horsfall & Sons. Orvec’s catalogue consists of headrest covers and pillow covers; quilts, duvets and pillows; blankets; sleepwear and more. Peter Horsfall Benson, managing director at John Horsfall, said, “John Horsfall will retain Orvec’s UK and China production facilities; with all sales enquiries, order processing and account management coming in-house at John Horsfall’s Hull, UK-based headquarters.” Erick Ray will continue as the key point of contact for Orvec’s US-based customers.

Onboard Hospitality | Related Paper for plastic? John Horsfall offers new waste wood cabin options – Runway Girl Network



Alstef Chosen for BHS Upgrade at KEF

Icelandic airport operator Isavia has chosen Alstef to upgrade the baggage handling system (BHS) at Reykjavik’s Keflavik Airport (KEF), marking the company’s first project in Iceland. The existing hold baggage screening system for outbound flights replaced with explosive detection system machines supplied by Smiths Detection. In arrivals, three existing carousels and conveyors will be replaced with two inclined carousels and an oversize inbound line. The upgrade is part of the airport terminal expansion project at KEF.

Airport Technology | Related Self-service Baggage Lines Start Operating at Riga Airport – Aviation Pros





A sleeping beauty in the remote bay at KUL. Captured by @nwar81.

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Falcon 9 lifts off with Dragon and our four #Inspiration4 astronauts, captured with closeup pad cameras by @johnkrausphotos 📷🚀

Inspiration4 @inspiration4x


Association News

APEX EXPO is Going Above and Beyond to Ensure Delegate Health Safety

At APEX EXPO this year, all attendees, staff and vendors must be fully vaccinated or provide a ‎negative COVID-19 test result to attend the event. Furthermore, photographic ID will be required ‎when delegates collect their badges. To be considered fully vaccinated, attendees must have received ‎their final dose by October 3, 2021. Find out more about the health and safety precautions being taken by APEX & IFSA at APEX EXPO.


> Quote of the Day

“We look forward to contributing to and to disrupting the in-flight entertainment and connectivity ecosystem.”

André Valera, ABOVE
Read the article


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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