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September 20, 2023

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Today's Top Stories

Viasat Survey Shows Growing Importance of IFC for Passengers

Viasat’s 2023 Passenger Experience Survey showed that 81% of the 11,000 respondents consider in-flight Wi-Fi an important part of the passenger experience, marking a 4% increase compared to last year. However, half of those surveyed said they would be less likely to connect to in-flight connectivity services if there was a fee to do so. Furthermore, 50% felt that Wi-Fi should be free on all short-haul flights, while 82% believed it should be gratis on long-haul routes.

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Inflight Dublin Signs Marabu Airlines, Enhances Everhub

Inflight Dublin has announced that Estonian leisure carrier Marabu Airlines has deployed its Everhub wireless in-flight entertainment solution across its Airbus fleet. The company managed to deliver the service to Marabu within six weeks. Inflight Dublin has also made some enhancements to Everhub, adding a more advanced widget-based user interface, plus the ability to automatically filter content based on destination and other criteria. It is now preparing to release the fifth generation of its Everhub server.

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John Horsfall Discusses Future of Aviation Textiles

In a conversation with APEX Media, Ellie Parkes and Alexandra Allen from John Horsfall talked about the company's transformation into an airline textiles specialist over the past few decades. In response to environmental concerns, John Horsfall launched the 'ReThread' brand, featuring products crafted from recycled materials such as GRS-certified polyester and reclaimed cotton. Furthermore, the company is exploring innovative materials like cooling pillows and dual-sided pillows, designed to enhance passenger comfort naturally without the need for chemical treatments.

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Hansair Showcases InProdiconAir’s Curated Radio Solution

US-based supplier Hansair is showcasing Curated Radio, a new music solution for airlines developed by its partner InProdicon Air, a white label provider of digital streaming services, at the 2023 APEX IFSA Global EXPO. Offering upwards of 1500 channels categorized by genre, mood, decade and more, Curated Radio has been designed to generate both customer engagement and ancillary revenue. It can be offered in-flight and before and after the passengers’ journey, either for free or for a small fee.

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Adaptive Unveils Press-to-Podcast Technology

Adaptive has unveiled its new Press-to-Podcast technology, which allows passengers with visual impairments or elderly passengers that struggle to read to engage with content that was previously confined to the written word. Leveraging AI-driven content transformation and advanced language processing capabilities, Press-to-Podcast enables the conversion of traditional press articles from newspapers and magazines into podcast-style audio content. The solution comes in response to a combination of both media consumption trends and airline requests.

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In Conversation: Simon Jaffe, Buzz Products

Buzz Products' Global Client Service Director, Simon Yaffe, talked to APEX Media about the company's focus on sustainable materials, such as organic textiles and recycled plastics. Examples of sustainable solutions implemented for airlines include FSC-approved paper and soy-based inks for Singapore Airlines kids' kits. Yaffe said that all amenity programs now include a bamboo toothbrush and skincare tubes made from aluminum or recycled plastic. Buzz emphasizes design aesthetics to create products passengers want to take off-board, promoting sustainability and innovation in collaboration with customers.

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NetForecast launches QMap Airport at APEX 2023

NetForecast has unveiled QMap Airport at APEX/IFSA EXPO 2023, designed to address poor cellular performance at airports and reduce the risk of flight delays and revenue loss. The app employs Application Performance Index (Apdex) scoring and reporting for easy data interpretation. The dashboard provides reports detailing service quality by airline and airport over time in key airport areas. It tracks essential metrics impacting the user experience, such as effective bandwidth, network latency, DNS lookup time, and packet loss, which are all converted into user satisfaction ratings.

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> PHOTO OF THE DAY

Long Beach Nights. Today’s picture comes from @wandrme. Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

> Tweet of the Day

Big shoutout to the wonderful crew of @helvetic_en for allowing my kiddo to “say hi to the captain” and to sit on the right seat of this beautiful @embraer E195-E2. Dream come true for him! (And for me, too! 😉) 👏🏻

Enrique Perrella @Enrique77W

Association News

Catch up with all the news from APEX IFSA Global EXPO 2023!

Want to find out what exhibitors have been announcing on the show floor this week at the APEX/IFSA Global EXPO in Long Beach, California? Head to this link on the apex.aero website to see a rundown of APEX Media's editorial coverage from the event.

> Quote of the Day

"When we’re designing all of our products, we utilize all of our knowledge on aviation laundries, which differ all across the world."

Alexandra Allen, John Horsfall
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The next newsletter will be out tomorrow.

ABOUT APEX

The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

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