Aeroméxico and Formia Lift the Curtain on New Etro-Branded Amenity Kits
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On Tuesday, Formia unveiled new amenity kits that will be flying on board Aeroméxico’s business-class cabin, called Clase Premier, this autumn.
The kits feature skincare items, an extra-large sleeping mask and interior lining all donning the signature paisley-patterned fabric of Italian luxury fashion house Etro. The partnership marks the first time Etro amenities are available on board an airline in the Americas.
Also in the kits are a pair of slippers, mouthwash and an Aeroméxico-branded notebook from Chicago-based stationary brand Field Notes. “I believe traveling is an experience and Aeroméxico is the first to give passengers the opportunity to really remember it by taking notes during or after their flight,” said Roland Grohmann, CEO and managing partner of Formia.
On the heels of Monday’s announcement that Aeroméxico has become one of the latest airlines to collaborate with the United Nations on its Sustainable Development Goals, the airline’s SVP On Board Product, Antonio Fernández Ojeda, added that the kits will be delivered to passengers without a plastic wrapping – just with a tag as they would be in a store. “We are moving to eliminate all plastics on board, and this kit is one of our first steps,” he said.
The kits will be available on Aeroméxico’s Boeing 787-8 and 787-9 Dreamliners, which operate the airline’s long-haul routes to destinations such as London, Paris and Madrid.