Airfare isn’t the only way to turn a profit in the age of digital services. Down-to-the-moment targeted ancillary offerings and a brand’s socio-political stance can do wonders for customer retention and recruitment, too. From buyer profiles and augmented reality retail… Read more
APEX Insight: KLM is attempting to reach customers in a creative and subtle way, with a podcast called “The Journey” that focuses on unique and transformative travel experiences rather than pushing sales and marketing messages. Say the word “podcast” and it… Read more
APEX Insight: According to research by AtYourGate, 60% of travelers want to make a purchase at the airport but don’t end up doing so due to lack of time. That’s why the company created its in-airport delivery app, which is… Read more
APEX Insight: Primera Air has taken delivery of the first of eight Airbus A321neo aircraft, featuring Acro Aircraft Seating’s new Series 7 premium economy seat and Series 6 economy seats, marking the first time Acro has supplied both premium and… Read more
APEX Insight: Lufthansa Group is taking advantage of Routehappy’s rich content to provide customers with multimedia information during the booking process. Lufthansa Group (LHG) has signed a multi-year subscription deal with Routehappy, which provides integrated multimedia content to help airlines… Read more
APEX Insight: Airlines may wince at the thought of taking a stand on a divisive issue, but they’re realizing that it doesn’t pay to keep quiet anymore either. Among the numerous companies that severed ties with the National Rifle Association… Read more
APEX Insight: The right product for the right customer at the right time and on the right device. In the experience era, knowing your customers’ needs has never been more important. We live on our smartphones, faces fixed upon the blue… Read more
