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APEX Experience: Latest Issue

With technology fusing into furnishings and designers democratizing comfort, the aviation industry is warming up to the idea of a cozier cabin. And with it, everything from beverage menus to antenna hardware is being revisited to be more inclusive, too…. Read more

Virgin Spirits: What to Drink When You're Not Drinking

Virgin Spirits: What to Drink When You’re Not Drinking

Here’s to an airline whose cocktails are living up to its name. Virgin Atlantic showed support for Dry January with the launch of new no- and low-alcohol “NoLo” cocktails, offering passengers sophisticated alternatives to the standard lime-and-soda mocktails. Mark Murphy, Virgin Atlantic’s Clubhouse food and beverage… Read more

APEX in Profile: Simon Yaffe

Simon Yaffe Director, Client Relationships Buzz Simon is an experienced commercial director, strategic sales leader and business builder. He is dedicated to developing and maintaining long-term alliances with blue chip global clients and brands. He has a passion for ideation… Read more

APEX Media - Music Licensing in IFE: Where Is The Industry Now?

Music Licensing in IFE: Where Is the Industry Now?

Following various high-profile lawsuits against airlines and content service providers (CSPs) in the US regarding the use of unlicensed music in 2013 and 2014, music rights owners have worked to legitimize the in-flight entertainment (IFE) market, but just how much… Read more

APEX in Profile: Matthew Blay

Matthew Blay Co-Founder and Director Inadvia With 18 years of experience in the advertising industry, Matthew has a breadth of knowledge across international publishers, digital media platforms and media planning, most recently within the data-driven programmatic sector. In 2016, he… Read more