Airfare isn’t the only way to turn a profit in the age of digital services. Down-to-the-moment targeted ancillary offerings and a brand’s socio-political stance can do wonders for customer retention and recruitment, too. From buyer profiles and augmented reality retail… Read more
APEX Insight: Delegates attending APEX EXPO are invited to gear up for the show during a special A350 flight from Munich to Boston, featuring a FlyingLab event organized by Lufthansa and Lufthansa Systems. Lufthansa and Lufthansa Systems are bringing their… Read more
APEX Insight: Grey Goose is helping passengers traveling through airports in Mumbai and Paris start their holidays early with its new French Riviera-themed pop-up. Passengers traveling through airports in Mumbai and Paris can experience a French Riviera-themed pop-up from Grey Goose,… Read more
APEX Insight: Trying on makeup or accessories with the help of technology gives customers on the go a glimpse of what could be their reality. Way back in 2014, a description of the shops in the then newly renovated Queen’s… Read more
APEX Insight: Delta’s selfie wall in Brooklyn, created by Karan Singh, is designed to remind passersby that Delta flies to more destinations from New York City than any other carrier. Last year [SimpliFlying] profiled the Delta Dating Wall. This was a campaign launched… Read more
APEX Insight: Emirates has invested in new in-flight amenities for its first- and business-class passengers, including new high-end noise-canceling headphones. Emirates is offering premium branded products through collaborations with BYREDO skincare and Bowers & Wilkins. Emirates’ longstanding partnership with Bulgari… Read more
APEX Insight: Thales is celebrating the first time its AVANT in-flight entertainment system has been deployed on an Airbus A350-XWB operating in China after Sichuan Airlines took delivery of an A350-900 on August 8. The new Airbus A350-900 delivered to… Read more
APEX Insight: Air France is offering passengers chewing gum to blow ear pain away. But what causes the discomfort in the first place? In this installment of PaxEx FAQs, we explore what causes ears to pop in flight and offer solutions… Read more
