APEX Experience: Latest Issue

The airline industry is moving and shaking with opportunities for ancillary revenue. Read about marketing psychology, the shiny new tools inside the road warrior’s travel kit, innovation in Israel and the literal and figurative paths connecting the airport and the… Read more

Illustration: Marcelo Cáceres

Credit History: The Birth of the Air Travel Card

“Putting it on plastic” has become second nature, but it all started with airline customers showing their metal. Beginning in 1936, passengers on American Airlines were the first to “buy now, pay later” using a new concept: the Air Travel Card. Conceived by the airline… Read more

APEX in Profile: Amanda Walsh

Amanda Walsh Director of Partnerships Stellar Entertainment Amanda has 20 years of experience with both the BBC and ABC, as well as a BAFTA nomination for technical innovation in interactive entertainment. Her understanding of media and entertainment strategy has proven… Read more

APEX in Profile: David Kelly

David Kelly Vice-President, Strategy and Marketing HAECO Americas David has 16 years of industry experience and leads HAECO Americas’ strategic planning, advertising, branding, communications and intelligence functions. Before joining the company in 2015, he held several roles at B/E Aerospace… Read more

APEX in Profile: M. Seyda Tartar

M. Seyda Tartar Digital Innovation Manager Turkish Airlines Seyda is responsible for managing Turkish Airlines’ Digital Innovation and R&D team, where he focuses on improving customer experience and operational efficiency. He holds a bachelor’s degree in Electrical and Electronics Engineering… Read more