Alaska Airlines wins Best Overall in the North America Region at the regional Passenger Experience Awards

All images: Greg Verville

APEX Insight: On June 20, 2018 during the APEX TECH event in Los Angeles, the Airline Passenger Experience Association (APEX) announced the winners of its regional Passenger Choice Awards (PCAs) for North/South America and Europe. The awards recognize airlines for excellence in seat comfort, cabin service, food and beverage, entertainment and Wi-Fi.

The regional winners were selected based on neutral, third-party passenger feedback and insights gathered through APEX’s partnership with TripIt. Using a five-star scale, nearly one million flights were rated by passengers across 428 airlines from around the world between 24 October 2016 and 31 July 2017.  First, passengers rated their overall flight experience, and then were given the opportunity to provide ratings in the five aforementioned subcategories.

The overall ratings were certified by an external auditing service hired by APEX and used to establish the airline’s Official Airline Ratings, with ratings from the five subcategories being used to determine the Passenger Choice Awards. Airlines were evaluated using three categories to determine the Best in Region:

  • Global Airlines: Airlines with a large number of wide-body aircraft covering the globe
  • Major Regional: Airlines covering a significant region of the globe
  • Low Cost Carriers: Airlines that self-identify as being low cost carriers

“Regional airlines around the world constantly strive to set new standards of in-flight excellence for their passengers; from regional content selections, to elevated meals, faster Wi-Fi, or service with a personal touch,” said APEX CEO, Joe Leader. “Airlines hold the feedback of their passengers in high regard, which is why they value receiving an honor like the APEX Passenger Choice Award, which represents the collective verified voice of their travelers.”

Click here for a full list of the winners.