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    LSG Group Invests in Packaged-Products Market With New Brand Evertaste

    April 10, 2018  | Written by Kristina Velan
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    Evertaste
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    APEX Insight: Product variety, quality and creativity are some of the benefits of LSG Group’s new packaged products brand, Evertaste.

    LSG Group revealed a new brand for packaged products at World Travel Catering & Onboard Services Expo today. Evertaste has a portfolio of ready-to-eat products including baked goods, hot meals, pre-packaged salads, boxed meals, desserts, snacks, sandwiches and wraps.

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    Lorenza Maggio, Evertaste’s VP Nominated Products & Central Production, Europe, highlighted product variety, quality and creativity as the benefits of LSG Group’s newest brand.

    “The new brand has a wide range of products … covering the whole temperature spectrum, from ambient to fresh to deep frozen. These products will be produced in our 29 manufacturing sites around the world, which allows us to guarantee the consistency that our customers require,” Maggio explained during during a press event at WTCE. “We have a team of over 1,000 experts who are passionate about developing products that will enhance our customers’ brands and the passenger experience.”

    Evertaste, which will offer services including menu engineering, design, branding, manufacturing, and logistics, joins LSG Group’s three existing brands: LSG Sky Chefs (catering and hospitality), Retail inMotion (onboard retail) and SPIRIANT (onboard equipment and equipment logistics). It will gradually replace the current brands within LSG Group that cover the packaged-products segment, such as Starfood, Oakfield Farms and Constance Food Group.

    “The market potential for packaged products is enormous.” – Erdmann Rauer, LSG Group CEO

    “The market potential for packaged products is enormous,” Erdmann Rauer, LSG Group CEO, said  in a press release. “By applying our vast experience in the production of convenience food, food components and concepts, we are confident that we can take part in the worldwide growth of this segment … The launch of Evertaste clearly underlines our strong commitment to investing in this market segment.”