APEX Content Market 2026: Euronews Expands Offering to Include Airline-Branded Content
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Euronews is expanding its in-flight content portfolio to help airlines turn screen time into meaningful storytelling for modern travelers. The international news network is introducing new original series and creative partnership formats tailored specifically for airline cabins. Ahead of APEX Content Market in Dubai, Euronews Head of Out of Home Natalia Lanchak explained how the company sees in-flight entertainment (IFE) as a space where journalism, culture, and discovery meet.
Stories Designed for the Modern Traveler
Euronews’ latest programming push centers on the idea that travelers want content that connects them with the world around them. The company has unveiled a new line-up of original series and custom partnership opportunities designed specifically for in-flight environments.
“At Euronews, we see IFE as a powerful space for storytelling,” Lanchak said. “Our mission is to deliver content that travelers genuinely engage with, stories that spark curiosity, reflect diversity, and add meaning to their journey.”
“Our mission is to deliver content that travelers genuinely engage with, stories that spark curiosity, reflect diversity, and add meaning to their journey.”
The first addition is Grand Voyager, a presenter-led travel series hosted by Lilly Douse. Each episode dives into cultural destinations with depth, from the vibrant souks of Qatar to surprising creative hubs around the world. The series treats travel as exploration rather than sightseeing, which fits naturally with an audience on the move.
Euronews complements that sense of discovery with The Food Detectives, a culinary investigative series that follows European experts examining food authenticity and supply chains. The show connects with passengers who care about sustainability, where their food comes from, and the cultures they encounter while traveling.
For travelers who want to stay informed, Euronews brings its flagship morning program Europe Today to the cabin. Broadcasting from Brussels, the show delivers political, social, and business updates in real time. Airlines can integrate the program as video, podcast, or newsletter content, allowing flexible placement across their entertainment ecosystems.
The Big Question adds a reflective dimension by gathering influential voices to discuss economic and societal shifts. Lanchak says airlines are increasingly requesting intelligent programming that sits comfortably alongside documentaries and premium news. The aim is not only to inform passengers, but to create moments of reflection during the journey.
Euronews designed the portfolio with multi-lingual audiences in mind. The network’s international reach allows airlines to serve diverse passenger bases while maintaining editorial credibility. For carriers, the benefit lies in offering content that feels globally relevant without losing local nuance.
APEX Content Market is a Chance to Deepen Airline Relationships
Beyond licensing finished programs, Euronews is building collaborative storytelling partnerships with airlines. The company now offers co-created content that blends editorial production with airline branding, extending their narratives across in-flight, digital, and social channels.
“We collaborate closely with each airline to design experiences that reflect their values,” Lanchak said. “Whether highlighting sustainability journeys, destination stories, or innovation, Euronews can produce editorial grade content that builds trust, not just visibility.”
Projects range from custom short films to campaigns that connect the seatback screen with platforms on the ground. Euronews reaches more than 400 million households across 160 countries, giving airline partners a way to extend in-flight storytelling beyond the cabin.
“Whether highlighting sustainability journeys, destination stories, or innovation, Euronews can produce editorial grade content that builds trust, not just visibility.”
APEX Content Market serves as a meeting point for these conversations. It is where airlines search for editorial partners, not just distributors. The focus shifts from filling content libraries to shaping the passenger experience through storytelling.
For Euronews, credibility remains central to every partnership. Its newsroom background guides how it produces in-flight content, ensuring branded projects still feel trustworthy. Lanchak believes passengers recognize authenticity quickly, especially in a cabin where attention feels more focused.
As airlines build richer in-flight ecosystems, Euronews positions itself as both a storyteller and collaborator. Its updated line-up blends journalism, travel, and cultural insight into programs that treat flight time as an opportunity instead of downtime.
To read more about which new titles companies attending APEX Content Market 2026 have on offer, click here.