APEX Content Market 2026: Banijay Kids & Family Celebrates 25th Anniversary of Totally Spies
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At this year’s APEX Content Market in Dubai, children’s entertainment producers Banijay Kids & Family is marking the 25th anniversary of animated series Totally Spies. Produced by Zodiak Kids & Family France, part of Banijay Kids & Family, the show follows three female leads, Alex, Clover, and Sam, on their globe-trotting adventures.
Totally Spies first debuted in 2001 and, following a successful reboot in 2024 after an 11-year hiatus, will return with an all-new eighth season this year. In addition, the brand will celebrate one of four themes – style, gadgets, globe-trotting adventures, and friendship – both online and in real life during each quarter of 2026.
“Celebrating 25 years of Totally Spies! with fresh content, new products, a high-performing digital network, and a thriving fandom is proof of its enduring relevance and timeless appeal.”
– Benoît Di Sabatino, Banijay Kids & Family
Banijay Kids & Family said the celebrations will unfold across digital platforms and through creative collaborations that bring the Spies’ universe to life. Already confirmed are partnerships with Osan Optics, which will launch a sleek sunglasses range inspired by the Spies’ iconic looks; Youtooz, which will deliver s collectible plush to capture the characters’ charm; Chaks, which will offer stylish dress-up for fans; and Hachette Heroes, which will invite fans to dive into the world of espionage with a creative coloring book.
“Celebrating 25 years of Totally Spies! with fresh content, new products, a high-performing digital network, and a thriving fandom is proof of its enduring relevance and timeless appeal,” stated Banijay Kids & Family CEO and Totally Spies! Producer Benoît Di Sabatino. “From the very beginning, the Spies captured hearts around the world, and today they continue to inspire lifelong fans and new generations. This anniversary is not just about looking back, it’s about embracing the future, and we can’t wait to share what’s next with fans everywhere.”
Banijay Kids & Family Head of Global Licensing Roubina Tchoboian added, “As we mark 25 years, we’re further expanding our licensing program and are working hand-in-hand with our fantastic global network of licensing agents to deliver an unforgettable 2026 – one that speaks to our multigenerational fanbase and brings bold, creative experiences to every corner of the world.”
“We […] are working hand-in-hand with our fantastic global network of licensing agents to deliver an unforgettable 2026.”
– Roubina Tchoboian, Banijay Kids & Family
During its 25-year-history, Totally Spies has been licensed to several global airlines. Banijay Kids & Family continues to license all seven seasons of the show to the in-flight market. Each season contains 26 30-minute episodes. Season eight will be available from September 2026.
Speaking about why Totally Spies! Is a good for for today’s carriers, Di Sabatino said, “[It] brings generations together, delighting today’s kids just as much as the millennials and Gen Z fans who loved the original run. With seven action-packed seasons to explore, there’s a deep, high‑volume library of vibrant stories, which are easy to enjoy in any order and perfect for quick bursts of fun or full-on marathons.”
Banijay Kids & Family spans Italy, France and the UK by bringing together production companies including Monello Productions, Movimenti Production, Procidis, Tiger Aspect Kids & Family, Zodiak Kids & Family France, and Zodiak Productions UK. The company’s portfolio also includes kids brands such as Mr Bean, Once Upon a Time…, LoliRock, Super Happy Magic Forest, Street Football, MiniHeroes of the Forest, Hello Kitty: Super Style! and This World Can’t Tear Me Down.
To read more about which new titles companies attending APEX Content Market 2026 have on offer, click here.