AIX 2026: Conetic Teases Launch Customer for Cloud-Native Media Engagement Platform
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Conetic Group showcased its new cloud-native media engagement platform at the 2026 Aircraft Interiors Expo, confirming it has secured a major airline with over 1,000 aircraft as the launch customer, which is set to be disclosed in the coming weeks.
The company began development on the end-to-end solution two years ago in response to the rapid deployment of next-generation in-flight connectivity (IFC) systems, which has triggered an evolution of the onboard media content mix as a result of the introduction of content delivery options such as OTT, IPTV and FAST.
“Our focus is on enabling a connected ecosystem that not only enhances the passenger experience but also unlocks meaningful ancillary revenue and long-term loyalty.”
– Joana Baptista Gonçalves, Conetic
As such, Conetic’s platform has been designed as an agnostic commercial and engagement backbone for IFC-enabled fleets. It can support fully OTT cloud streaming enabled by LEO-based satellite networks like Starlink or Amazon Leo. However, it can also support traditional, non-connected in-flight entertainment (IFE) environments where streaming takes place via an onboard server.
It combines the company’s content service provider (CSP) expertise with ABOVE’s cloud delivery capabilities in an open, modular architecture that connects content supply, cloud distribution, passenger interaction, and monetization. Conetic is happy to provide customers with access to the software behind any combination of these four aforementioned pillars, depending on their needs, with a modular, adjustable white-label experience layer preserving each carrier’s look and feel.
Conetic Director of Commercial and Growth Joana Baptista Gonçalves explained, “We are working closely with airlines to understand their connectivity and content strategies as they transition into a truly digital cabin. Our focus is on enabling a connected ecosystem that not only enhances the passenger experience but also unlocks meaningful ancillary revenue and long-term loyalty.”
Once content sourcing and delivery is completed, Conetic said the launch customer will be able to view all relevant usage data across its two different IFEC providers in near real-time.
“What we picture is a data loop. The goal is to collect data from all front end components, including media usage data, through APIs and store it in the content platform.”
– Michał Zawada, Conetic
Digital Product Manager Michał Zawada detailed, “Once it gets to the media content platform, that’s where the intelligence really starts to show. First of all, you can distribute media however you want. You can do it in an incremental way, with just singular titles; in big batches similar to legacy monthly content updates; or you can deploy certain titles to certain fleets or subfleets.”
In terms of the bigger picture, he said, “What we picture is a data loop. The goal is to collect data from all front end components, including media usage data, through APIs and store it in the content platform that offers a data lake. That way, we can make data driven decisions on a daily basis. This data is being offloaded automatically through an end-to-end pipeline to the ground.
“So in the ground portal, airlines can make decisions on how to optimize their content offerings. They can replace singular titles with something else that might perform better, and keep changing it again and again. At the end of the day, we want to make the passenger experience highly flexible and configurable on a day-to-day basis.”
This goes for both non-theatrical and IP-based content, with information about both visible in the same place.
“At Conetic, we see every flight as an opportunity to build a deeper relationship between airlines and their passengers,” said Conetic Group CEO Joe Carreira. “By unifying entertainment, media information, data and brand into one experience, we help carriers keep passengers engaged and satisfied, tell their story in a consistent way, and create new advertising and ecommerce revenues that can be reinvested into better products and services on board.”