APEX EXPO Recap with KID Systeme
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On the last day of the APEX/IFSA EXPO, KID Systeme announced the launch of the trial of SKYfi, its wireless in-flight entertainment system, on five of Cebu Pacific Air’s A330 aircraft. They also found out that they’ll soon be able to announce a new deal with an unnamed Gulf carrier. We caught up with Maren Muente, PR & Communications for KID Systeme, to hear about her experience at the show.
How has the APEX/IFSA EXPO been for you?
Fantastic.
What do you hope to get out of the EXPO as a vendor?
Coming to the APEX, it has a conference character, and because it’s a B2B market and especially a niche market, you know that you will find exactly the right people to talk to. You know who will be there, and you know you will have progress at the show and meet the people you need. That’s always what we know to expect from APEX, it’s always a very good show.
How has this EXPO been different from previous EXPOs?
This exhibition was constantly strong, from the first to the last day. I didn’t attend the educational sessions, so I don’t know how that was, but the exhibition was great. We had a nice flow – a lot of airlines, and super good conversations with the right decision-makers. We had a lot of press interest, we had a good spot here in the hall, the organization was professional, and the people are great. So, this EXPO was different because there was a constant flow over the whole three days, our product got promoted, and we are very happy.
Were there any standout moments or highlights?
Yes, a special moment for KID Systeme of course was the last day due to our press release; we announced our trial with Cebu Airlines, which was great. There was also a lot of progress in how people present themselves, how they present the companies, the booths, and the technology – you can tell there was a ramp up. And there’s competition of course, which is good! I passed some stands and I’m amazed by how good everything looks and how well everything works – it’s nice, it’s good progress.
Do you have any feedback?
The concentration on in-flight entertainment (IFE) is exactly the right thing and exactly what people need when they come to APEX. It’s nice that there are side topics like catering and comfort, but the main topic should always be IFE. It is the essential marketing topic for the passenger cabin and experience and important for the airlines, it should always be key.
Would you say IFE is the most important topic in the industry right now?
IFE is very important because it’s something that is experiencing a revolution at the moment. But looking at aircraft interiors all in all, everything is important. You have to work on seats, you have to work on comfort. The passenger needs to be comfortable; traveling should be comfortable. But at the moment IFE is so revolutionary, that it is a focus.