Aviation Industry Gathers for Inflight Entertainment Discovery, Collaboration, and Awards Recognition
DUBAI, UAE (12 February 2026) – APEX Content Market 2026, aviation’s most trusted marketplace for inflight content, brought together airline content buyers and leading global distributors for two days of focused deal-making, discovery, and industry networking. Hosted by the Airline Passenger Experience Association (APEX), the event once again delivered an intimate and highly productive environment where airlines explored the very best in inflight entertainment offerings.
Convening a total of 46 global exhibitors, APEX Content Market showcased a diverse array of content categories designed to elevate the passenger experience through premium TV and film, games, apps, and audio experiences. This carefully curated show floor enabled airline representatives to gain firsthand insight into what’s next for inflight entertainment and efficiently browse offerings, compare solutions, and begin planning their content strategies for the year ahead.
“Here at APEX Content Market in Dubai, we helped leading global airlines secure the best inflight entertainment content in the world,” APEX Group CEO Dr. Joe Leader stated. “One of our airlines shared how their Net Promoter Score (NPS) from passengers increased by 30 points since November with the expansion of their inflight entertainment content. That’s the type of value APEX works to drive for our members and our passengers worldwide. From premium content to next-generation digital experiences, the conversations sparked in Dubai will directly define how airlines engage customers in the year ahead.”
Honored at APEX Content Market, the 2026 APEX Best™ in Entertainment regional winners exemplify inflight entertainment excellence. Selected solely through passenger feedback via the association’s partnership with TripIt® from Concur®, the world’s highest-rated travel organizing app, the awards highlight airlines that prioritize engaging, high-quality onboard experiences.
2026 APEX Best™ in Entertainment Global & Regional Winners
GLOBAL
Best in Entertainment: Emirates
AFRICA
Best in Entertainment: South African Airways
CENTRAL/SOUTHERN ASIA
Best in Entertainment: Air India
EASTERN ASIA
Best in Entertainment: ANA
EUROPE
Best in Entertainment: Turkish Airlines
GREATER CHINA
Best in Entertainment: Cathay Pacific
MIDDLE EAST
Best in Entertainment: Qatar Airways
NORTH AMERICA
Best Entertainment: Delta Air Lines
SOUTH AMERICA
Best Entertainment: LATAM
SOUTH PACIFIC
Best Entertainment: Qantas
APEX Content Market serves as one of several leading events around the globe advancing the future of passenger experience, inflight service, and digital transformation. For a full list of upcoming APEX, IFSA, and Future Travel Experience events, please visit APEX Events. For more information about APEX, visit apex.aero, sign up for the APEX Daily Experience e-newsletter, or follow APEX on Twitter, Facebook, Instagram, and LinkedIn.
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About the Airline Passenger Experience Association (APEX)
As a global non-profit and one of the world’s largest international airline associations, APEX accelerates the industry with the backing of nearly every major airline and valued supplier. APEX reinvests all its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry. In conjunction with both the International Flight Services Association (IFSA) and Future Travel Experience (FTE), APEX serves the full spectrum of the end-to-end travel experience.