March 27, 2024
Aviation’s Entertainment Leaders Convene at APEX Content Market for the Industry’s Premier In-Flight Entertainment Marketplace and to Celebrate Airlines Serving the Best Entertainment as Voted by Passengers

LISBON, PORTUGAL (27 March 2024) – The future of in-flight entertainment soared in Lisbon, Portugal, 26-27 March 2024, at APEX Content Market. The industry-defining event hosted by the Airline Passenger Experience Association (APEX) serves as the unparalleled marketplace for content buyers and distributors, shaping the passenger experience through the latest innovations related to in-flight entertainment. With its visionary focus, attendees of the two-day event shape how passengers experience entertainment in-flight through a wide variety of entertainment options catered to diverse passenger preferences and demographics. The event provided an exclusive opportunity for airlines to strategically select content at one centralized location.  

“APEX Content Market defines the pinnacle of in-flight entertainment, offering an exceptional venue for airlines to establish a higher-level of connections with IFE content distributors,” declared APEX GCEO Dr. Joe Leader. “This event represents not merely a gathering, but an annual landmark achievement in our industry’s commitment to transforming the passenger experience. At APEX Content Market, we foster vital discussions on cutting-edge trends and revolutionary innovations in in-flight entertainment, a feat unmatched by any other event and serving as a beacon of collaborative progress in our field.” 

At APEX Content Market, the future of in-flight entertainment was also celebrated with the recognition of the regional winners of the 2024 APEX Best in Entertainment awards. Exclusively based on passenger feedback, these honors are a testament to each of the airlines’ unwavering dedication to curating and creating an unforgettable in-flight entertainment experience. The event marked the first time that every region of the world received its 2024 APEX Best in Entertainment award. 

2024 APEX Best in Entertainment Global & Regional Winners  

Best in Entertainment: Singapore Airlines   

Central/Southern Asia 
Best in Entertainment: Air Astana  

Eastern Asia 
Best in Entertainment: ANA 

Best in Entertainment: Turkish Airlines 

Greater China   
Best in Entertainment: Cathay Pacific  

Middle East  
Best in Entertainment: Qatar Airways 

North America  
Best Entertainment: Air Canada  

South America  
Best Entertainment: LATAM 

South Pacific   
Best Entertainment: Fiji Airways  

The distinguished APEX Best in Airline Awards are based on passenger feedback collected through the association’s partnership with TripIt® from Concur®, the world’s highest-rated travel organizing app. The awards highlight regional airlines for their excellence across multiple categories including seat comfort, cabin service, food and beverage, entertainment, and Wi-Fi, reflecting their commitment to enhancing the passenger experience.  

APEX Content Market is one of several industry must-attend events around the globe. For a full list of upcoming APEX, IFSA, and Future Travel Experience events, please visit APEX Events. For more information about APEX, visit, sign up for the APEX Daily Experience e-newsletter, or follow APEX on Twitter, Facebook, Instagram and LinkedIn


About the Airline Passenger Experience Association (APEX)  
As a global non-profit and one of the world’s largest international airline associations, APEX accelerates the industry with the backing of nearly every major airline and valued supplier. APEX reinvests all its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry. In conjunction with both the International Flight Services Association (IFSA) and Future Travel Experience (FTE), APEX serves the full spectrum of the end-to-end travel experience.