November 9, 2023

Airlines from Across Regions Recognized for Extraordinary Passenger Experience

SINGAPORE (9 November 2023) –  APEX (Airline Passenger Experience Association honored the 2024 Best In Airline Award winners from Central/Southern Asia, Eastern Asia, Greater China, and the South Pacific on 9 November in Singapore during the FTE APEX Asia Expo 2023 – Asia’s biggest passenger experience and business performance expo for the aviation industry. The awards recognize airlines in these regions for their excellence in providing best passenger experiences overall as well as in the following five categories: Cabin Service, Entertainment, Food and Beverage (presented in conjunction with IFSA, the International Flight Services Association), Seat Comfort, and Wi-Fi.

“In recognizing the distinguished airlines of Asia and the South Pacific, we commend their relentless pursuit of service excellence and their innovative strides in enriching the passenger experience,” remarked Dr. Joe Leader, Group CEO of APEX, IFSA, and FTE. “These proud air carriers stand at the forefront of the industry, adeptly catering to the rising tide of air travel demand by placing the customer’s needs at the heart of their service ethos.”

The honors are based on anonymous, third-party passenger feedback and input through APEX’s partnership with TripIt® from Concur®, the world’s highest-rated travel-organizing app. More than one million verified flights were rated by passengers using a five-star scale with data gathered from over 600 global airlines. Passengers were given the opportunity to rate their overall flight experience from one to five stars ratings in the five aforementioned categories. The single-screen rating allows passengers to easily rate their flight experience in less than 15 seconds.  

2024 APEX Best In honors celebrated during FTE APEX Asia Expo included:

Best Overall Airline: Vistara
Best Entertainment: Air Astana
Best Cabin Service: Air Astana
Best Wi-Fi: SriLankan Airlines
Best Food & Beverage: Air India
Best Seat Comfort: IndiGo

Best Overall Airline: Singapore Airlines
Best Entertainment: ANA
Best Cabin Service: ANA
Best Wi-Fi: Japan Airlines
Best Food & Beverage: Asiana Airlines

Best APEX World Class Airline in Greater China: Xiamen Airlines
Best Overall Airline: EVA Air
Best Entertainment: Cathay Pacific
Best Cabin Service: China Southern
Best Wi-Fi: China Airlines
Best Food & Beverage: Cathay Pacific
Best Seat Comfort: China Eastern

Best Overall Airline: Air New Zealand
Best Entertainment: Fiji Airways
Best Cabin Service: Rex Airlines
Best Wi-Fi: Qantas
Best Food & Beverage: Air Tahiti Nui
Best Seat Comfort: Fiji Airways

In September, the aviation industry gathered during Global EXPO for the APEX/IFSA Awards Ceremony where airlines and suppliers whose dedication and innovation bore significant advancement in passenger experience over the last year. Click here for more information on the 2024 awards and winners. 

For the full list of multiple industry gatherings APEX hosts around the world, please visit APEX Events. If you’re interested in learning more about APEX, visit, sign up for the APEX Daily Experience e-newsletter, or follow APEX on TwitterFacebookInstagram and LinkedIn.


About the Airline Passenger Experience Association (APEX)
As a global non-profit and one of the world’s largest international airline associations, APEX advances passenger experience with the backing of nearly every major airline and valued supplier over the past 42 years.  In conjunction with both the International Flight Services Association (IFSA) and Future Travel Experience (FTE), APEX serves the full spectrum of the end-to-end travel experience. APEX reinvests all its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry.

About the Future Travel Experience (FTE)
Established in 2006, FTE is an independent online media, events, creative, and industry change leader dedicated to working with airports, airlines and industry stakeholders to enhance the end-to-end passenger experience and business performance. It has become a renowned hub through its in-person and digital events, media, accelerator, working groups, and industry change initiatives where the world’s most progressive airlines, airports, vendors, government agencies, cruise and rail operators, destination partners, and various other travel industry stakeholders share their latest passenger experience and business performance plans and visions, to collectively define the future of this sector. FTE is part of the APEX (Airline Passenger Experience Association) and hosts four annual events around the world – FTE Global, FTE Asia EXPO, FTE Europe and FTE Ancillary. FTE supports the innovation efforts of the most progressive stakeholders in the air transport and travel space.