Quick Takes: Isabella Del Grande, ABC Commercial


Isabella Del Grande

Quick Takes is a Q&A series designed to connect content companies with prospects while in-person events are postponed due to the COVID-19 pandemic. Lights, camera, action!

Isabella Del Grande
Sales, Transport, ABC Commercial
Location: Australia

How has the pandemic affected your content slate or schedule?
I’m delighted to say that due to our robust content slate, the pandemic didn’t really affect our pipeline. We had a lot of finished content readily available and were quick to offer programming across various genres to clients who urgently had slots to fill due to delays in production.

What releases are you most looking forward to?
Our binge-able new comedy Aftertaste and our powerful documentary Firestarter: The Story of Bangarra, are currently doing fabulously on the festival circuit.

Following the hype of the Test match earlier this year, we’re also excited about Capturing Cricket: Steve Waugh In India, a wonderful travelogue following the famous cricketer as he explores India for the first time.

Going to air next week is female-led comedy Fisk, which is guaranteed to be a great companion piece to Aftertaste.

And lastly, in the kids space, The Wonder Gang is an engaging new series, answering intriguing questions like “Why do fish swim in schools?” and “Do spiders have ears?”.

Aftertaste. Image via ABC Commercial

What is your outlook on the state of the industry moving forward?

It’s wonderful to see in-flight entertainment picking up again as travel restrictions ease. We worked hard to keep in touch with IFE content providers throughout the pandemic, even while flight activity was reduced to nearly zero, and it’s great to see these clients now coming back to us for new content. We’re also thrilled to see our latest and greatest programming on aircraft, welcoming travelers back to the sky.

Do you find peoples’ viewing habits have shifted in terms of what they watch and how they watch it? How does your company’s content adapt to this new reality?

We have definitely noticed an increase in demand for uplifting content. We are happy our rich catalogue, filled with award-winning content across the lifestyle, arts and music, science and wildlife genres, is able to cater to this. We have no shortage of positive programming which is just what we all need as we navigate our way through these testing times.

Read more about the impact of coronavirus on the air travel industry, including APEX’s position on the matter, and subscribe to the APEX Daily Experience newsletter to stay up to date.