Airlines Get Creative to Support Breast Cancer Awareness Month
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Qatar Airways, American Airlines, Delta Airlines and Etihad Airways are among the airlines making passengers aware of the annual push to fund breast cancer research.
Airlines around the world are supporting Breast Cancer Awareness Month this October with limited-edition pink amenity kits, creative safety demonstration videos and donation incentives.
Delta kicked off the month using a pink-ribbon branded airplane known as “Breast Cancer One” to carry 140 Delta employee breast cancer survivors, as well as customers, on its fourteenth annual survivor flight from Atlanta to Boston. This month, Delta employees are wearing pink dress pieces (ties, pocket squares, etc.) designed by Zac Posen and serving pink lemonade on board most flights and in the Delta Sky Club lounges. Delta is also selling pink headsets in flight. Other items are available via the airline’s Pink Boutique pop-up shops in over 15 US airports. All proceeds are donated to the Breast Cancer Research Foundation (BCRF) – Delta has raised $14.6 million for the foundation since 2005.
“Our passion for BCRF stems from our commitment to not only support each other, but also the communities where we live, work and serve,” Delta’s Senior vice-president of In-Flight Service, Allison Ausband, explained to APEX Media. “It is so inspiring each and every year to witness Delta people and customers unite in their passion for a cure, and work together toward creating a better tomorrow.”
Qatar Airways is presenting limited edition pink amenity kits created by Italian luxury luggage company BRIC to all first- and business-class passengers throughout the month of October. The kits are stuffed with high-end skin products and (in the first-class bag) pink socks, eyeshades and ear plugs. This year, Qatar has added a special amenity kit for economy-class passengers on long-haul night flights or ultra-long-haul flights. So the color used in the kits was originally created in 1757 at the Sevres porcelain company in France and is known as Rose Pompadour.
Please pay attention to this important safety demonstration, as we go pink for Breast Cancer Awareness Month. #ThinkPink pic.twitter.com/g5qlBk7Fj5
— Etihad Airways (@etihad) October 2, 2018
Etihad Airways created a safety demonstration video with a twist, as a female flight attendant wearing a pink suit goes over “Five Simple Health Checks” that every woman needs to remember. The airline is sharing the video on social media throughout October.
As part of the 2018 American Airlines Be Pink campaign, the carrier’s napkins, in-flight menu, amenity kits and even the Wi-Fi portal are all pink. This year marks American Airlines’ 35th year of working hand-in-hand with the Susan G. Komen foundation to help find a cure for breast cancer. To encourage passengers to donate, American is offering 20 AAdvantage miles for every $1 donated (with a minimum donation of $25 or more). American Airlines was the very first sponsor of Susan G. Komen and has helped raise more that $36 million toward the fight to eradicate breast cancer.