American Airlines Partners With Calm for In-Flight Relaxation Content
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American Airlines has partnered with Calm to offer audio and visual relaxation exercises in flight. As of October 8, passengers on domestic and international flights will be able to access the content on seatback screens and on their personal devices.
American is the first airline to partner with the meditation and sleep app, which was named the best iPhone app of the year by Apple in 2017. The content was developed for the airline based on research by Tamara Levitt, head of Mindfulness at Calm, who has been practicing meditation for more than 20 years. Three sessions were created specifically to help passengers relax during travel: deep breathing, focusing on specific sensations and mental body scanning. Calm’s soothing nature scenes are also integrated into the airline’s new boarding videos.
