Anuvu Partners with Headspace to Bring Mindful Content Inflight
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In-flight entertainment (IFE) and connectivity provider Anuvu has announced a partnership with Headspace, the developer of the popular Headspace mental health app, which has over 100 million users worldwide. With air travel regularly associated with stress and fatigue, the partnership between Anuvu and Headspace provides passengers with a meaningful way to stay refreshed, focused, and calm while traveling. The Santa Ana-based company provides IFE service for many airlines, including Ethiopian Airlines, TUI Airways, Air Canada, Air Cȏte d’Ivoire, and Norse Atlantic Airways.
Through this partnership, airlines working with Anuvu will be able to bring mindfulness and meditation content, such as mindful living, anxiety, stress, and sleep, to passengers starting in Spring 2025. As Anuvu continues to innovate the IFE sector by offering engaging content, adding Headspace’s content to Anuvu’s extensive entertainment catalog, showcases the company’s commitment to wellbeing and enhancing the passenger experience. Similarly, the partnership will enable Headspace to reach customers beyond mobile and desktop platforms and engage travelers in a setting where mindfulness and relaxation are especially beneficial.
Headspace’s content was first made available inflight through its partnership with Virgin Atlantic, which began in 2011 as its videos and audio exercises were integrated into the airlines in-flight entertainment system. Since then, Headspace is available on twelve airlines and offered to over 800 million passengers annually. Partnering with Anuvu enables Headspace to offer its content to a broader audience. Sarah Cohen, Vice President of Content and Headspace, explained, “Partnering with Anuvu is a meaningful way for Headspace to expand our reach and bring mindfulness and mental health tools to people no matter where they are in the world.”
The partnership comes amid growing expectations from passengers for more wellness entertainment. According to Viasat’s 2024 Passenger Experience Survey, which gathered insights from more than 11,000 respondents worldwide who have traveled on an airplane within the past 12 months, 51% of participants want services to improve their wellness throughout their flight. As such, there has been a growing trend of airlines prioritizing passenger wellbeing, especially in the wake of increased travel stress. By integrating mental wellness content into IFE platforms, airlines can provide passengers with a more holistic travel experience emphasizing physical and mental health.
Together, Anuvu and Headspace will offer travelers audio and video content that showcases tips to enhance sleep during travel, guided stretches that travelers can do while seated, and inflight meditation programs. Headspace’s content will provide moments of relief from stress to travelers while they are on the go.
Simon Cuthbert, VP of content licensing and distribution at Anuvu, explained, “This partnership offers a unique opportunity for passengers to experience the impact of Headspace’s mental health content outside of their app-based programming, providing a moment of peace in the sky.” According to Anuvu, an estimated 40% of travelers experience some flight anxiety; as such, Headspace’s content will enable passengers to feel more relaxed during their flight.
As Anuvu continues to expand its in-flight entertainment offerings for passengers worldwide, the company has also recently partnered with LEGO Group. Beginning in Spring 2025, Anuvu will be able to provide a wide array of LEGO Group’s animated content to airline audiences worldwide.