APEX Exclusive: Q&A With BAE Systems’ Starwind Airlines
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Inspired by the fake airline trend, we reached out to APEX member BAE Systems to learn more about IntelliCabin’s fictitious airline, Starwind. Find out what inspired the airline and how Starwind defines the passenger experience.
Q: What inspiration was behind Starwind?
A: In the process of developing the user experience for IntelliCabin’s wireless, tablet-based in-flight entertainment system, we created “journeys” for passengers, cabin crew, and our potential airline customers. We gave names to our passengers, Alim and Betty, an attendant (Jenny), and the airline, of course.
We wanted something exotic and not related to a particular region or country. The team came up with Starwind and the rest is history.
Q: If Starwind had a slogan, what would it be?
A: Things are looking up
Q: Who would be your celebrity of choice to endorse Starwind?
Q: Tell us about the menu offerings on-board Starwind flights.
A: We would serve dishes created by celebrity chefs, like Kevin Gillespie’s collard-stuffed chicken with bacon jam, April Bloomfield’s lamb burger, and Mike Solomonov’s double roasted eggplant with middle eastern spices and halloumi cheese.
Q: What is BAE Systems’ favorite item from the amenity kit?
A: A really rich lemongrass lip balm and sandalwood hand lotion set